Author : Christopher Tompkins

Spectacles by Snapchat- What This Means For Marketers

15Nov

Snap Inc., the umbrella company of Snapchat, has recently placed its video-camera-infused sunglasses simply known as Spectacles into consumer hands in Venice Beach. The unique delivery method, a bright yellow, cyclops-like vending machine, sold out by 8:00am the day they first appeared. People absolutely love the devices and are using them with the hugely popular […]

5 Twitter Secrets Your Marketing Strategy Needs

By Christopher Tompkins

14Nov

Social Media, Twitter

Many businesses have been using Twitter for marketing purposes for quite a few years now. Over 310 million people log into the microblogging platform, and as we have seen, no platform keeps people notified with second by second updates like this one. While many businesses use Twitter, some marketers may be surprised that there are […]

Get Your Social Media Marketing Ready For After Thanksgiving Madness

By Christopher Tompkins

13Nov

Social Media

Remember when November meant we all looked forward to Thanksgiving? It seems that we’re all looking forward to Black Friday a tad bit more lately. We can set aside the social commentary on that for another day and instead, let’s learn the best strategies for marketers. For those who are trying to raise brand awareness […]

A 5-Step Recipe To Awesome Instagram Videos

By Christopher Tompkins

12Nov

Instagram, Social Media

At one point, Instagram only allowed tiny 15-second videos. Granted, it was still almost triple what Vine allowed, but it was still ridiculously short. Now, we have up to a full minute of time allotted to create a powerful and original message. What are you going to do with all that extra time? A minute […]

Social Media Marketing Is All About F.A.C.E!

By Christopher Tompkins

10Nov

Social Media

When we say social media marketers need F.A.C.E, we’re not talking about Facebook, although I doubt there’s a professional out there who doesn’t utilize Facebook as a part of their campaigns. F.A.C.E is an anagram that explains the four most important aspects of our work that is required for successful online awareness. Let’s begin! Focus. […]

Do You Sound Too Good To Be True On Social Media?

By Christopher Tompkins

9Nov

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized

We’ve all seen spams, infomercials, and cheesy pop-ups that we wouldn’t believe for a million years. Usually, it’s easy to spot trouble, especially on the internet. However, some social media marketers may be sabotaging their brands by sounding illegitimate without even realizing it. There are two ways businesses look “too good to be true”.”First, wording […]

5 Ways Hotels and Resorts Can Be Stars At Social Media Media Marketing

By Christopher Tompkins

8Nov

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Hotel marketers have a tough job to do. Well, they had a harder job before social media marketing came. Now, Facebook, Twitter, and Instagram allow marketers to spread the word about their little chunk of paradise in one of the most popular and effective ways possible. To stand out above the rest, hotels, resorts, […]

The Best Times To Post For Social Media Marketing

By Christopher Tompkins

7Nov

Social Media

Social media marketing, like many other professions, requires precision and attention to detail. One of the smallest, but most important, of these details, is timing. When the right time is to post your content greatly depends on which platform you’re using at the time. Even if you have the exact same piece of content and […]

6 Ways To Gather Feedback From Your Social Media Fans

By Christopher Tompkins

6Nov

Advertising, Copywriting, Facebook, Instagram, Marketing, Pinterest, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized, Video, YouTube

“We value your opinion!” We’ve all heard that one before. Sometimes, we just don’t have time to bother with providing feedback to companies. Thankfully, social media allows some convenient and even fun ways for consumers to give their opinion. Check out these ways you can gather tons of info to analyze. 1. Polls. There’s no easier […]

What Marketers Can Learn From Vine’s Failure

By Christopher Tompkins

5Nov

Advertising, Copywriting, Facebook, Google+, Instagram, LinkedIn, Live Video, Marketing, Social Media, Social networking, Twitter, Uncategorized, Video, YouTube

In 2013, an odd little app named Vine popped up on the App Store. A few months later, it was bought by social media giant Twitter. That’s when Vine started to explode. Users were able to share 6 second long videos to their friends, and soon it became a medium of its own. Now in […]

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