Author : Christopher Tompkins

How Can Marketers Use Clubhouse?

27Apr

New social media platforms are a dime a dozen, and rarely does one break the mold and ascend to join the likes of Twitter, Instagram, or TikTok. But, as marketers, it is our duty to look at every emerging platform as an opportunity to reach an audience; to look at them as more than just […]

The Essentials of Starting a Podcast

By Christopher Tompkins

20Apr

Podcasting

Does it seem like every brand and minor celebrity you know is starting a podcast? Now more than ever, audio is a thriving source for both information and entertainment—during the pandemic, nearly 45% of the WORLD has admitted to getting hooked on podcasts. The reason is fairly obvious: the relatively low production cost. If you […]

The Subtle Equation Behind Going Viral

By Christopher Tompkins

14Apr

Media Mentions

Content is fleeting. While your posts might get solid engagement, you’ll be hard-pressed to find anybody in your audience — even devoted fans of your brand — who give your posts much thought after liking and scrolling by. Winning brands aren’t only defined by being memorable but also being constantly present. However, like most rules, […]

11 Possible Reasons For A Sudden Plummet In Business Website Traffic

By Christopher Tompkins

13Apr

Media Mentions

by Forbes Agency Council | Expert Panel A business’s website statistics offer a lot of insight into its customers’ behavior, and analyzing this data can help show what it is doing right or wrong online. If your traffic seems to take a nosedive, there may be several different reasons for the decrease in visitors. Diagnosing […]

You Need Facebook Dynamic Shopping Ads

By Christopher Tompkins

6Apr

Facebook

Here’s a hard truth about digital advertising: on their own, ads aren’t very persuasive or effective. On average, an ad on social media has a 0.1% click-through rate. Most people’s “solution” to this is to run a blitzkrieg of ads, but if an ad only averages a 0.1% click rate, investing in ten of them […]

11 Ways Artificial Intelligence Can Improve An Agency’s Workflow

By Christopher Tompkins

2Apr

Media Mentions

by Forbes Agency Council | Expert Panel Artificial intelligence is an innovative technology that aids businesses worldwide in areas ranging from shipping and logistics to sales. In the marketing and advertising space, AI can offer crucial technological advantages. Given their ability to learn from mistakes and track records accurately, AI and machine learning are invaluable […]

Outrage Marketing

By Christopher Tompkins

30Mar

Marketing

Psychologically speaking, human beings enjoy feeling angry, especially when the brunt of the anger can be directed at something amorphous. Admittedly, it’s not much fun to get into a spat with a close friend or coworker, but directing your indignation at a faceless corporation? That’s satisfying. It makes us feel like an underdog as if […]

15 Ways To Show Marketing ROI Beyond Sales Revenue

By Christopher Tompkins

25Mar

Media Mentions

by Forbes Agency Council | Expert Panel Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions. While agency professionals might be focused on other positive […]

When Clients Attack: What To Do When A Client Flies Off The Handle

By Christopher Tompkins

24Mar

Media Mentions

It’s 8 a.m. You’ve just arrived at the office, made your coffee and sat down to check your inbox to find that a client went on a virtual tirade at 1 a.m. and emailed you a list of previously unknown grievances. “What am I paying for?” “All this work is terrible!” “I’m wasting my time […]

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