by Forbes Agency Council | Expert Panel
A business’s website statistics offer a lot of insight into its customers’ behavior, and analyzing this data can help show what it is doing right or wrong online. If your traffic seems to take a nosedive, there may be several different reasons for the decrease in visitors. Diagnosing the issue can be a time-consuming process, and even more so if you’re not sure where to begin looking.
Understanding how online traffic works can eliminate some of the guesswork. Below, 11 experts from Forbes Agency Council discuss common causes they would suggest looking into if one of their client’s saw their business website traffic suddenly plummet. Once you find the problem, you can make adjustments as needed and watch as the number of visitors starts to climb again.