Author : Christopher Tompkins

Crafting the Right Comments Conversation


When you ignore your comments section, you’re leaving your devoted audience out in the cold! Does that sound dramatic? I promise it isn’t! Engagement on social media isn’t always easy to come by. If you don’t have a way of organically siphoning people to your page and can’t afford to boost posts, your posts could […]

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4 Red Flags of a Failing Campaign

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Does your team have a hard time getting projects smoothly across the finish line? Does it feel like deadlines keep getting pushed back again and again? To tackle your problems, you need to isolate them first and figure out their source. Here are the most common red flags that a campaign might be going a […]

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Your Last-Minute Holiday Marketing Guide

Your Last-Minute Holiday Marketing Guide

The gifts are wrapped, Christmas decorations have immediately replaced Halloween decorations, and soon Santa Claus will soon be violating international airspace laws to bring gifts to children around the world. Time is almost up…but you’re falling behind on your marketing goals, don’t fret! You’re not out completely of luck. While the holiday season is the […]

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How to Grow an Audience: Brand Loyalty

How to Grow an Audience Brand Loyalty

What is loyalty?  In a sort of medieval sense, we think of it as a mass of people swearing fealty to a king or other institution. But it’s 2021, and there’s a lot of competition for that king slot. Being a well-known brand isn’t enough to guarantee you a massive following anymore. You have to […]

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Can You Market on Pinterest?

Can You Market on Pinterest

Here’s the one bit of advice to remember if you want to be a successful digital marketer: look at everything as a resource. Someone who says “X social media site isn’t good for marketing” is a rookie and you should only look at any of their marketing advice with a healthy dose of suspicion. Every […]

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