by Forbes Agency Council | Expert Panel Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results. Of course, “personalizing” a mass email blast by only changing each recipient’s name isn’t going to do the trick. Sending out generic messaging to many […]
Read MoreHow The Pod Structure Can Save A Company
28Sep
What do you do when the old way of doing business isn’t working anymore? How do you know when small adjustments to the way you and your team work will suffice or when sweeping changes are needed? Every situation is different, so I can only speak from my point of view, but when I recently […]
Read MoreTiming Is Everything: The Best Times to Post on Social Media
28Sep
There is a lot to think about when you are executing a social media marketing strategy. The use of visuals, your content strategy, who will be executing the work, how will you measure your results, when the work will be done. All of these play an enormous factor in your success. There is such an […]
Read More5 Social Media Benchmarks for Beginners
21Sep
In a time when there is more competition than ever across all industries, it’s important for brands to leverage the insights that a competitive analysis can bring. Along with giving you a valuable look into where your closest competitors are succeeding and failing, studying the competition will help you set goals for your own campaign. […]
Read MoreThe ‘New Normal’ Isn’t Coming: 3 Ways to Build an Adaptive, Modern Agency
19Sep
by Christopher Tompkins | ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR There will always be forces that throw your plans by the wayside and recalibrate — whether they take the form of political changes, a natural disaster, a cultural shift or a once-in-a-lifetime pandemic. So for marketers, the question is not “How can we plan for the new […]
Read MoreThere’s No Excuse For Not Having A Blog
14Sep
You’ve been working hard at crafting your social media presence. Much like Rocky Balboa punching hunks of meat and jogging up and down the stairs of the Philadelphia Museum of Art, you’ve been working hard to get your brand in peak physical condition. You have been building your Likes on Facebook, your connections on LinkedIn, […]
Read More14 Unique Ways For Agencies To Learn About A Client’s Audience
13Sep
by Forbes Agency Council | Expert Panel The only way a marketing or advertising agency can run successful campaigns is by learning as much as they can about their clients’ audiences first. While some agency clients may come armed with plenty of demographic and even psychographic information about their existing customers and prospects, others come […]
Read More17 Unique Ways For Brands To Leverage TikTok This Holiday Season
9Sep
by Forbes Agency Council | Expert Panel Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok. While many brands have begun to consider ways to make the most of their presence […]
Read MoreRebranding and the Mysterious Case of OnlyFans
7Sep
Mid-last month, the subscription site OnlyFans—prominent for its base of sexually explicit content creators—announced it would start banning “pornography” from its site at the beginning of October. This, understandably, came as a shock to both content creators and subscribers. If you thought that OnlyFans was a platform built specifically for explicit sexual content: no! It’s […]
Read MoreHow to Succeed on Social Media By Using Your Competitors
3Sep
by Christopher Tompkins | ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR Social media marketing can all be a bit of a haze, especially if you’re going into it with an untrained eye. Your posts are getting interactions, but are they getting enough? What could you do to make them perform better? Are the conversions you’re making off of […]
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