Author : Christopher Tompkins

by Forbes Agency Council | Expert Panel  Even with a highly competent, passionate and seasoned creative team, an agency that can’t make sales or land clients won’t survive. This is why it’s crucial for agencies to work toward attracting and keeping top sales talent on board. Of course, it can be a real challenge to […]

After a long year filled with adjustments made by employers and their staff, the working world is ready to consider whether it’s time to call our teams back to the office. But even as the pandemic is slowly getting under control, things aren’t going to reset back to the way they were. To thrive, businesses […]

In the modern age of viral social media content and 24-hour news cycles, companies and their employees must be diligent to ensure they’re making the right decisions. One wrong move can land a company in the throes of a PR crisis and tank its reputation. When the worst happens and all eyes are on them, […]

General Mills faced a PR crisis earlier this year when someone posted a claim on social media saying that he’d found shrimp tails in his Cinnamon Toast Crunch breakfast cereal; company leaders took heat for not responding properly or with enough speed. Whether or not a business is truly in the wrong, when a customer […]

There may come a point in the trajectory of your career as an agency owner when you will have to make a decision: Do I prioritize money, or do I care more about finding clients and projects that I am passionate about? There’s no wrong answer — you should go after whatever goal matters most […]

by Forbes Agency Council | Expert Panel  The massive economic and social upheavals caused by the global pandemic over the past year led to significant changes in consumer behavior, leaving brands to question conventional wisdom on how to improve customer retention. To hold onto their share of the market in a consistently shifting digital landscape, […]