by Forbes Agency Council | Expert Panel
Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions.
While agency professionals might be focused on other positive aspects and developments, the real key to success lies in making sure the client understands the value of these less obvious metrics. But aside from increasing sales, what’s one method agencies can use to show clients the ROI of their work when it’s not apparent to the client?