It’s 8 a.m. You’ve just arrived at the office, made your coffee and sat down to check your inbox to find that a client went on a virtual tirade at 1 a.m. and emailed you a list of previously unknown grievances. “What am I paying for?” “All this work is terrible!” “I’m wasting my time and money!” This is not the way you wanted your day to begin.
The above probably sounds like the kind of client any sane person would tell you to let go of. “The nightmare client,” the one who has constant unreasonable demands and frequent mood swings. But things aren’t always so black and white. Instead of “good clients” and “bad clients,” I prefer to think of things like this: inside every client is the potential for a ticking time bomb, and we as marketers have no say in what sets it off. What we do have full control over is how we choose to respond.