Author : Christopher Tompkins

7 Ways to Improve Your Marketing with Testimonials

4May

As a business professional, the concept and value of testimonials should not be something new. For many years we have seen them on everything from billboards and magazine advertisements to packaging and television commercials. But when it comes to incorporating these valuable little nuggets into an online marketing strategy they seem to have slipped the […]

7 Rules For B2B Lead Generation Success

By Christopher Tompkins

29Apr

Business

I was recently speaking to a prospect on a phone consultation and I was trying to get to the bottom of what their problem was. When I’m on calls like this, honestly this is my favorite part. I’m trying to see what they might not be seeing which could be hindering their success. This company […]

What is the ROI of Online Advertising?

By Christopher Tompkins

13Apr

Advertising

This is a subject that I cover on a nearly daily basis with prospective clients, consulting clients, and even sometimes our current clients at The Go! Agency: what is the ROI of online advertising? Usually, when I hear questioning of the value of online advertising, I have an exact idea as to why it is […]

Crisis Communications 101: How to Let Your Customers Know and Keep Them Informed

By Christopher Tompkins

18Mar

Business

In light of the recent Coronavirus pandemic, the team and I have been increasingly approached by many of our friends, clients, and business associates as to how to best communicate how they are dealing with the situation. So, in other words, crisis public relations or crisis PR. What you may be surprised to hear is […]

Successful Professional Social Distancing: The Five Point Work from Home Answer to COVID-19

By Christopher Tompkins

17Mar

Business

With the Coronavirus pandemic reaching new heights, social distancing is something that is being suggested to contain the spread of the disease. If this is being suggested now, it could become one of the new norms for the months ahead. What this means for businesses is that employee travel into the office may be something […]

The Importance of Online Reviews: The Secret to Google SEO Success

By Christopher Tompkins

16Mar

Reviews & Reputation Management, SEO

It should come as no surprise that client reviews are crucial to building your credibility with prospective clients and consumers. Let’s not forget that they also are a major help in converting those prospects into paying customers. These first-person accounts speak volumes as to the quality and value of your products and/or services. For over […]

How to Maximize ROI With Online Reviews: A Quick Start Guide

By Christopher Tompkins

16Mar

Reviews & Reputation Management

Working with tight marketing budgets is not a new trend: it is something that business professionals have been dealing with forever. No matter if you have an endless marketing budget or a tight marketing budget, ROI is something that must be consistently monitored based on key performance indicators (KPIs). One of the tricks of the […]

The Ultimate Social Media Questionnaire

By Christopher Tompkins

13Jan

Social Media

Are you ready to market your brand on social media? Before you set up your first profile, you need to ask yourself some questions. Social media marketing is more than just spreading the word: it’s about connecting with your customers. You must carefully consider your approach We’ve gathered the top twenty questions you need to […]

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