Author : Christopher Tompkins

by Forbes Agency Council | Expert Panel  Editorial calendars help ensure a smooth execution of the content strategies communications teams work hard to create. However, when the time frame for producing a specific piece of content extends well into the future, key details and necessary next steps may be neglected or forgotten along the way. […]

by Forbes Agency Council | Expert Panel  One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the content shared align with what the brand stands for and what it is trying to achieve. So, before they can leverage the power of an influencer, brands must […]

by Forbes Agency Council | Expert Panel  If there is one constant in the world of public relations executives, it’s that they are always busy. In addition to countless other responsibilities, they must maintain strong connections with their clients, understand their companies inside and out and stay on top of trends in their industry. Thankfully, […]

by Forbes Agency Council | Expert Panel  If people don’t know about your brand or what it has to offer, your business won’t be able to grow and thrive. With so many channels available to help companies reach potential customers these days, though, it can be challenging to figure out the best way to create […]

by Forbes Agency Council | Expert Panel  Facebook and Instagram have been incredibly effective marketing channels for quite some time. Now, brands can also leverage the Stories feature on both platforms to create deeper connections with users. Stories often offer more interactive options than regular social posts, and companies can use this to their advantage […]