Author : Christopher Tompkins

16Feb

Social Media

Social media. Doing it is time-consuming. Doing it well can be tedious, laborious, and frustrating. Now imagine, pouring all that time and effort into your social media channels only to have no return? I’ve watched horror movies that scared me less than that last sentence… Generating leads is the marketer’s end goal for social media. […]

13 Clever And Effective Content Hacks You Should Know

13 Clever And Effective Content Hacks You Should Know

12Feb

by Forbes Agency Council | Expert Panel There are some ways of throwing together content that get a lot more traction than others. “Hacking” the content creation process allows a creator to be more effective and efficient with the content they produce. With so much information about content writing and marketing, it’s still difficult to […]

11 Ways To Identify The Best Tech Solutions For An Agency

11 Ways To Identify The Best Tech Solutions For An Agency

12Feb

by Forbes Agency Council | Expert Panel With the volume of technology available, agency leaders face a tough challenge in figuring out what the best solutions for their organizations are. Introducing new technology that doesn’t meet your needs, or adopting tools without properly training the employees who will use them, is a waste of money. […]

15 Effective Ways To Leverage ‘Doomscrolling’ In Your Marketing

15 Effective Ways To Leverage ‘Doomscrolling’ In Your Marketing

11Feb

by Forbes Agency Council | Expert Panel The year 2020 was so unpredictable and full of surprises — the overwhelming majority of them unpleasant or downright terrible — that people didn’t know what to expect next. To keep up to date with the latest developments, people have taken to their social media feeds to do […]

Facebook is Changing…Are You? How to Keep ahead of Constant Social Media Shake-Ups

Facebook is Changing...Are You_ How to Keep ahead of Constant Social Media Shake-Ups

9Feb

Facebook, Social Media

Because it’s a day that ends in “y”, one of our social media institutions has decided to make sweeping changes. This time, it’s Facebook who’s changing up the way digital marketers use its platform. Now: don’t be alarmed, a lot of these changes are positive and will make running your company’s page a little easier. […]

Whose Campaign Is It Anyway? How To Get Your Clients To Do What’s Best For Them

8Feb

At some point, it will likely happen with every client. Either because they passionately believe in something or have chosen to exert control, at least once in every campaign you may have to talk your client out of making changes that could derail the success of their campaign. When a client is adamant about a […]

12 Ways To Get Freelancers Aligned With A Company’s Business Goals

12 Ways To Get Freelancers Aligned With A Company’s Business Goals

4Feb

by Forbes Agency Council | Expert Panel Employees usually go through an orientation that informs them of the company’s goals, how they can help achieve them and why. However, the gig economy is seeing many full-time employees being replaced by freelancers. These newcomers usually don’t have the same view of the business as full-time employees. […]

10 Essential Facts Agencies Should Consider Before Choosing A Niche

10 Essential Facts Agencies Should Consider Before Choosing A Niche

2Feb

by Forbes Agency Council | Expert Panel There’s no question about it: capitalizing on a specific niche can be highly lucrative. Although, while specializing does open new avenues for earning and the potential to interact with different companies, it also has the side effect of limiting a company’s scope and potentially alienating existing clientele. Before […]

Telling Stories: Tips for Using Social Media’s Story Features