Author : Christopher Tompkins

by Forbes Agency Council | Expert Panel  The only way a marketing or advertising agency can run successful campaigns is by learning as much as they can about their clients’ audiences first. While some agency clients may come armed with plenty of demographic and even psychographic information about their existing customers and prospects, others come […]

by Forbes Agency Council | Expert Panel  Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok. While many brands have begun to consider ways to make the most of their presence […]

by Christopher Tompkins | ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR Social media marketing can all be a bit of a haze, especially if you’re going into it with an untrained eye. Your posts are getting interactions, but are they getting enough? What could you do to make them perform better? Are the conversions you’re making off of […]

You take on a new client: an ice cream brand that isn’t quite on the level of Ben & Jerry’s, but it’s on the rise and has serious potential to disrupt the industry. But, before you can start thinking big, you need to get a better picture of the landscape for the product to find […]

by Forbes Agency Council | Expert Panel  Diversity has been a hot topic in the business community for decades. Today, many companies are doing more than just talking about increasing diversity, equity and inclusion in their workplaces; they’re taking action, putting policies and practices in place that they hope will open new doors, eliminate bias […]

by Forbes Agency Council | Expert Panel  If you are old enough to remember the Fuller Brush salesperson knocking on your door, you may have noticed that certain marketing maneuvers that were once ubiquitous seem to have disappeared. Given the buzz and energy around digital and social media advertising in recent years, some old-school tactics […]

by Forbes Agency Council | Expert Panel  When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. While VR/AR tech is still evolving, many of the futuristic applications people imagined have yet to manifest. Those that have been brought to life are popular among certain communities of […]

by Forbes Agency Council | Expert Panel  If you go looking for tips on how to tell a great story, you won’t have to search very far or wide. There are millions of different pieces of advice out there on storytelling. Many are valuable and sound, but most of them reiterate the same basic concepts: […]