Your Last-Minute Holiday Marketing Guide

23Nov

The gifts are wrapped, Christmas decorations have immediately replaced Halloween decorations, and soon Santa Claus will soon be violating international airspace laws to bring gifts to children around the world. Time is almost up…but you’re falling behind on your marketing goals, don’t fret! You’re not out completely of luck. While the holiday season is the […]

Your Instagram is Failing. Here’s Why.

By Christopher Tompkins

0

16Nov

Instagram, Social Media

Have you been noticing that your photos on Instagram—even though they are higher quality and more eye-catching than ever—just aren’t getting the same love they used to? It’s not a coincidence. For a long time now Instagram has made its intentions about becoming a video-centric platform clear. They no longer desire to be simply a […]

5 Rules of Social Media That Other Agencies Won’t Tell You

By Christopher Tompkins

0

2Nov

Social Media

Does it seem like social media marketing just clicks for some people? their content is perfect, they connect with the best people, there are “likes” aplenty—meanwhile your business or product of equal quality is straggling behind, trying to pick up a few modest likes and shares where it can. Some people just can’t seem to […]

How to Grow an Audience: Brand Loyalty

By Christopher Tompkins

0

26Oct

Marketing

What is loyalty? In a sort of medieval sense, we think of it as a mass of people swearing fealty to a king or other institution. But it’s 2021, and there’s a lot of competition for that king slot. Being a well-known brand isn’t enough to guarantee you a massive following anymore. You have to […]

Can You Market on Pinterest?

By Christopher Tompkins

0

19Oct

Here’s the one bit of advice to remember if you want to be a successful digital marketer: look at everything as a resource. Someone who says “X social media site isn’t good for marketing” is a rookie and you should only look at any of their marketing advice with a healthy dose of suspicion. Every […]

13 Trends Agency Owners Can Leverage To Stand Out In 2022

By Christopher Tompkins

0

13 Trends Agency Owners Can Leverage To Stand Out In 2022

18Oct

Media Mentions

by Forbes Agency Council | Expert Panel From types of clientele to subject matter expertise, practice areas and menus of services, every agency has its particular differentiators that help it stand out in a crowded field and appeal to its target audience. Facing stiff competition to win clients, agency owners need to take note of […]

Content Creators vs. Influencers

By Christopher Tompkins

0

12Oct

Social Media

The use of influencers and content creators has become key in marketing campaigns. Due to their massive audiences or mastery of content, these people can be invaluable when it comes to producing quality work and getting it in front of a massive audience. However, they’re far from interchangeable. First, it’ll probably be helpful to define […]

Why Are You Being Ignored Online?

By Christopher Tompkins

0

5Oct

Social Media

Who do professionals listen to online? What influences them to act and buy the products or services that they do? It’s really no secret—it’s thought leaders, the power influencers of any given industry. But there is no ribbon or knighthood ceremony that grants a thought leader their position of power. Here’s the real secret: thought […]

12 Trends In Account-Based Marketing Every Marketer Needs To Know

By Christopher Tompkins

0

12 Trends In Account-Based Marketing Every Marketer Needs To Know

30Sep

Media Mentions

by Forbes Agency Council | Expert Panel Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results. Of course, “personalizing” a mass email blast by only changing each recipient’s name isn’t going to do the trick. Sending out generic messaging to many […]

How The Pod Structure Can Save A Company

By Christopher Tompkins

0

How The Pod Structure Can Save A Company

28Sep

Media Mentions

What do you do when the old way of doing business isn’t working anymore? How do you know when small adjustments to the way you and your team work will suffice or when sweeping changes are needed? Every situation is different, so I can only speak from my point of view, but when I recently […]

Author : Christopher Tompkins