Category : Marketing

Learn Snapchat In A Snap!

11Jul

Advertising, Instagram, Marketing, Periscope, Snapchat, Social Media, Social networking, Uncategorized, Video

Okay, Snapchat, you have our attention. The app-exclusive social media platform is beginning to hold its own amongst the social media giants, especially for Millennials and younger users. With video’s rise in popularity, it was to be expected. Its interface isn’t exactly where it should be, but with each new update we are seeing improvements. […]

How to Run Circles Around Social Media Algorithms

By Christopher Tompkins

Run-Circles-Around-Social-Media-Algorithms-200x300

9Jul

Advertising, Email Marketing, Instagram, Local Marketing, Marketing, Periscope, Pinterest, Snapchat, Social Media, Twitter, Uncategorized

Social media marketers need to be as adaptive as chameleons in today’s cyber landscape. Our favorite websites throw us curve balls by constantly changing their algorithms and layouts. As such, we need to continuously tweak our strategies. Yet how can you compete with the inner-workings of a huge website such as Facebook, Instagram, or Twitter? […]

The 5 Best Ways To Perfect Pinterest

By Christopher Tompkins

7Jul

Advertising, Local Marketing, Marketing, Pinterest, Social Media, Social networking, Uncategorized

Pinterest is a very eccentric social media platform. Yet despite it breaking some traditional norms, it has a lot of potential. It’s a great place to find inspiration or a unique way to use a product. Yet it doesn’t have to be for just DIYers. Pinterest is definitely an opportunity for businesses to promote their […]

Facebook Goes Global: How Their New Translator Will Change Everything

By Christopher Tompkins

6Jul

Advertising, Facebook, Marketing, Social Media, Social networking, Uncategorized

Facebook has been on a roll lately and one can only assume it’s all building up to world domination. Their new tool in the works might make you wonder just how true that is. They have begun developing a content translator that will be able to work with 44 languages. While Mark Zuckerberg may or […]

Social Media: The Front Lines Of Customer Communication

By Christopher Tompkins

5Jul

Advertising, Email Marketing, Instagram, Local Marketing, Marketing, Our Work, Social Media, Social networking, Twitter, Uncategorized

Customers are the lifeforce of a business. For multiple reasons, a business simply cannot thrive without a substantial customer base. Social media marketing isn’t any different. Without followers, a business is just talking to itself. Our customers are the reason we have the marketing industry in the first place, and we take that concept a […]

Hashtag Your Holiday! Why The Calendar Is Your Social Media Friend

By Christopher Tompkins

4Jul

Advertising, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Happy Fourth of July! As Americans celebrate their Independence Day, fireworks will set off, hot dogs will be grilled, and beer will be slurped all throughout the fifty states. Meanwhile, our fun moments will be documented online via social media. These are the kind of days social media was made for! We will see tweets […]

Why Your Company Can’t Fly Without Twitter

By Christopher Tompkins

3Jul

Advertising, Marketing, Social Media, Social networking, Tailwind, Twitter, Uncategorized

Many people immediately think of Facebook when social media is brought up in a conversation. Sure, it is the most popular of the platforms, but it isn’t the only helpful tool available. Twitter is a unique social media platform. Think of it as Facebook’s hyperactive, social butterfly of a cousin. News flies quick on Twitter, […]

What Your Social Media Marketing Doesn’t Have (But Really NEEDS!)

By Christopher Tompkins

2Jul

Advertising, Email Marketing, Facebook, Google+, Instagram, Local Marketing, Marketing, Periscope, Snapchat, Social Media, Social networking, Twitter, Uncategorized

At this time, millions of businesses are on social media. Yet this doesn’t mean they are all successful. Perhaps, they have created accounts out of sheer obligation to a boss, or it was a one-shot attempt to stay trendy. As social media gurus, we see these kinds of accounts often. “Bare bone accounts” do the […]

Anybody Out There?! Understand your Followers

By Christopher Tompkins

28Jun

Advertising, Facebook, Instagram, LinkedIn, Local Marketing, Marketing, Social Media, Social networking, Twitter, Uncategorized

Those who are involved in the world of social media marketing could learn a great deal from a certain advertising star. Have you ever heard of Old Spice? If not, it’s a company that makes toiletries that are geared towards men. It’s been around since 1934 and as such, they’ve had some time to think […]

Reddit: The Popular Black Sheep of Social Media

By Christopher Tompkins

28Jun

Facebook, Google+, Instagram, LinkedIn, Marketing, Reddit, Social Media, Twitter, Uncategorized

At this point, Facebook, Twitter, Instagram, and LinkedIn are pretty common brands that a majority of people know. However, there’s one social media website, Reddit, that not many are knowledgable about. It’s an odd duck, that’s for sure. However, many people prefer Reddit’s format than others. So, what makes Reddit so different than the other […]

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