Many people immediately think of Facebook when social media is brought up in a conversation. Sure, it is the most popular of the platforms, but it isn’t the only helpful tool available. Twitter is a unique social media platform. Think of it as Facebook’s hyperactive, social butterfly of a cousin. News flies quick on Twitter, and more businesses flock to the platform everyday.
For those thinking, “Isn’t Twitter just a smaller version of Facebook?” they are in for a surprise. Yes, the infrastructure of the site enforces a 140 character limit for each tweet you publish, however effective social media managers use this to their advantage.
As we have said, news travels fast on Twitter. Because of this, you can quickly grow an effective brand with a wide reach. Due to the speed of the website’s activity, the 140 character limit is a necessity, otherwise it would be too long for someone to read, and it would be swept away in the news feed. For those saying that they only need a Facebook, you may want to realize that Twitter is where stories break the fastest. Time is a factor with social media, and your whole audience can watch your tweets unfold during an event, a Q and A session, or an unveiling of a product. As responsive as Facebook is, Twitter is even more so. This allows customers’ questions to be resolved as quick as they ask them and relevant topics to be on your news feed immediately. As a leader in your industry, weighing in on important news topics and rising issues is crucial. This is why reporters use Twitter every single day. They are able to post and tweet while a situation is still unfolding.
Twitter is like a sports car- without excess baggage, lightning fast, and it has the ability to turn heads. It has become one of the central hubs for social media professionals to promote a consistent and contemporary brand, and its demographic is universal. You can also gain some extra firepower in your marketing by utilizing Twitter Ads. They can ensure your promoted posts are in the spotlight, which will be extremely helpful considering how quickly other tweets fill up news feeds. We recommend you tweeting multiple times a day and share others’ content by retweeting and quote retweeting so your twitter account is top notch.
How does your business use Twitter? Comment below!