The Top 5 Social Media Marketing Strategies For B2B Businesses

22Oct

Advertising, Business, Copywriting, Facebook, Instagram, LinkedIn, Marketing, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized, Website Design

B2B Business professionals know they need a special approach to marketing. Their companies are often quite serious in tone. After all, their target demographic is other professionals. But that doesn’t mean social media marketing isn’t for them. Over 50 million businesses now promote themselves via social media marketing, many of these are B2B. Find out how your company can gain new leads, talent, and visibility through these methods!

1. LinkedIn. The social media platform specifically for professionals is ideal for B2B. Of all sites your marketing team should spend time on, it’s LinkedIn. But what makes LinkedIn truly effective at spreading the word is LinkedIn Groups. You have the ability to connect, network, and moderately promote through fifty individual communities.

2. Community Outreach. While other businesses are your primary focus, you also want to have a positive tone and consumer reach. Mix in updates that are community-centered. This will promote your office’s work culture and can show your potential clients that you care about their end goal as well. This type of marketing can be done on Facebook, Twitter, Instagram, Pinterest, and Snapchat. Don’t forget these platforms!

3. Set Clear, Achievable Goals. Whether you’re marketing through LinkedIn, Facebook, or even Snpachat, discuss with your team what exactly your goals are. It also helps if these are quantifiable via data analytics.

4. Blogging. Blogging is important in B2C industries, but they’re particularly useful for B2Bs. Prove you know what you sell by showcasing original articles centered around your field. Then, promote them through all the previously stated avenues.

5. UGC. User-generated content (UGC) is excellent for a business focused on other professionals. Whether it’s a review, testimonial, or even success story, incorporate your pre-existing clientele into your marketing strategy.

Your ideal customer base is already online. Make sure your business is properly represented on the world’s most popular communication sites!

We’re proud that many of our clients are B2B companies. We help these professionals gain new leads, referrals, and customers! Contact us today to see how your business can also benefit.

Click Here to Subscribe

The 5 Lists That Every Social Media Marketer Needs

By Christopher Tompkins

20Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Pinterest, Reddit, Snapchat, Social Media, Social networking, Uncategorized

Lists are great, aren’t they? They help us keep track of what to do, what to buy, where to go, what to avoid, and which events to remember. Every aspect of our lives improves with well-developed lists. A social media marketer’s strategy is no exception.

Since social media marketing has multiple aspects to it, a successful marketer will need multiple lists. Take some time out and compose the following sets of material!

1. Competitors. Which businesses are your competition? Is it just locals or are there national brands to watch out for? Start writing down these companies so you can monitor their social media marketing activity.

2. Leads. It’s time to do some research. Compose a list of businesses or consumers that would potentially utilize your services or products. Follow them and open up the avenues of communication. This is a major part of a social media marketer’s position.

3. Industry Influencers. Who are the BIG names in your industry? Whether it’s a hugely successful company or it’s an influential individual, you should not only know who these people are, but you should follow them and study their strategy.

4. Reliable Sources. The best marketers share relevant, newsworthy, and engaging content with their social media following. Don’t go searching every time you’re writing a set of updates. Make a list of the best places to find news and articles.

5. Buzzwords. Some words are bland and tasteless while others jump off the page and pull in the reader. Each industry has their own unique and diverse vocabulary. Set up your list of buzzwords so your arsenal of engaging copy is handy!

Get to writing! These five lists are invaluable tools that will help you when you’re stuck with marketing.

Did you know we make these lists for each of our clients? We specially craft every single social media marketing campaign so it reaches maximum potential. Contact us today to learn more!

Why Social Media Marketing’s Adaptability Makes It Last

By Christopher Tompkins

19Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Politics, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized, YouTube

Every now and again someone will say “social media is a fad” and we have to smile. Sure, the statement is understandable, albeit unfounded. Yes, there is a certain sense of “fad” like quality to the internet as a whole because it hasn’t been around as long as the newspaper. But social media marketing has something that the newspaper, radio, television, and all the other mediums lack: adaptability.

Adaptability is why businesses need to pay attention to social media. It’s also how they should be marketing. Thankfully, social media isn’t exclusive to one site. We don’t log onto socialmedia.com to post our latest updates. This is a VERY good thing. Instead of a monopolized website, we have independent platforms such as Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, LinkedIn, Reddit, and more.

While the ever-popular Facebook has been around for over 10 years and is still unyielding, social media marketers know better than to think it’s eternal. That’s why we learn how to perform online marketing as a whole, learn to be versatile, and use the current internet climate as an advantage.

Take Instagram and Snapchat for example. For a while, these two were not taken very seriously. Now, there are millions of users enjoying these platforms. They have become real powerhouses and significant game-changers. With them came the importance of video. Now, marketers understand that trends are leaning towards a high-volume of imagery, both still and moving.

It’s this level of perception that makes social media marketing able to handle the shifting winds of consumer ideas.

At The Go! Agency, we’re able to study and adapt to the trends, movements, and significant changes. Let us help your business have the same adaptability!

The Best Lead Generation Strategies For Social Media

By Christopher Tompkins

15Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Uncategorized

Finding leads and referrals have always been both a goal and obstacle for business owners. For some, it’s the only way they can generate revenue for their company. Social media has become not only a new solution for marketing purposes, but it serves as a way to discover potential clients, customers, residents, or whoever keeps your business alive.

There are several ways to achieve successful lead generation through social media. The following steps will help your business’s clientele skyrocket!

– Advertising. People utilize companies that are well known and have proven themselves. By adding a bit of social media advertising to your marketing budget, you be able to increase your profile’s visibility exponentially.

– Reaching out. Businesses approaching potential customers is not unheard of, but you need to do it with some subtlety. Programs like Crowdfire can help you follow a mass of people on Twitter, which is the starting point of new connections. Inviting those who liked your posts but not your page to do so is a super simple way to increase numbers. By sharing others’ content on Instagram, Pinterest, and LinkedIn, you exhibit an appreciation for their posts.

– Groups. LinkedIn and Facebook both have an impressive number of groups that allow you to connect with fellow professionals as well as those looking for your service. Be sure to get yourself out there and connect!

– Offers. The internet is the perfect place to promote freebies. Offer a free e-course, e-book, or trial. Give potential clients a free sample of the goodness of you have to offer.

Your ideal customers are already online waiting to be impressed by your marketing techniques. Get to it! These four strategies will help your marketing efforts and potentially increase leads and referrals.

Our clients notice an increase in referrals and leads through our customized marketing plans, content, and sharing! Contact us today to gain and advantage on social media.

Click Here to Subscribe

How Small Business Owners Excel At Social Media

By Christopher Tompkins

12Oct

Social Media

The life of a small business owner is tough. Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is no joke. Who has time to bother with Facebook, Twitter, and Instagram? As tough as it can be to fit social media into a packed schedule, it’s essential for any business to grow. Social media marketing has the strength to bring even a small local shop increased online visibility. How do you start? Check out these steps:

1. Invest in update management software. A busy business owner can’t be bothered with spending several hours crafting content, posting, sharing, and liking. You will need help! A variety of programs will be able to help you master social media marketing. Whether it’s Hootsuite, Buffer, or Onlypult, the right software will help.

2. Engaging content. You need social media marketing, but you need GOOD social media marketing. The right content will attract customers to your page. The wrong content will repel them.

3. Moderate promotions. Small businesses can use Facebook, Twitter, Instagram and other platforms for many different reasons, but you want to make sure to promote specials, happy hours, sales, and events, etc. That being said, you should add other content into the mix. Don’t make your social media marketing presence solely about sales!

4. Promote in real life. Make sure people know about your online presence when they visit your store. Whether your run a restaurant, retail shop, or another small business, have those “Follow Us!” signs up and offer exclusives found nowhere else than Facebook, Twitter, etc.

Today’s small businesses have an advantage. Facebook, Twitter, and Instagram can help strengthen your online presence, professional status, and customer relations.

Are you stumped on social media marketing? Let us take care of it for you!

The Best Brands Use This Content. Does Yours?

By Christopher Tompkins

11Oct

Advertising, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Live Video, Local Marketing, Marketing, Snapchat, Social Media, Social networking, Tailwind, Twitter, Uncategorized, YouTube

Think of the various categories of your social media content as gadgets in your “social media utility belt”. Each one is unique but serves the ultimate purpose – brand engagement and increased brand awareness. But to get to those goals, you need to learn which tools work and which don’t.

Diversity is absolutely essential for a successful social media marketing campaign. To achieve the right mix, try the following types of updates:

– Interviews. Whether The New Yorker just interviewed the owner of your company or you want to spotlight a new employee, interviews will bring a face to your brand. This humanizes your business and strengthens your approachability.

– Professional Material. Has your company created ebooks, blogs, online courses, etc.? Promote it! Sharing your material through your Facebook, Instagram, LinkedIn or Twitter is a surefire way to put your brand in a professional light. Are you looking to make some professional material? The Go! Agency has your back!

– FAQ samples. Do you notice some questions many customers ask quite often? Address the issue in the form of a social media post.

– Q&As- Hosting an open question and answer session can open the floodgates of questions to your brand. Get your answers ready and be quick about it! Despite them being fast paced, Q&A sessions are marketing gold.

– Preparation Steps – Helping your customers prepare for an important process can be very helpful and will show the caring side of your brand. Senior living facilities can post about moving in processes or Medicare applications. Mechanics can give tips on how to winterize your vehicle. You get the picture. It’s free advice that shows you want your customers to succeed, be safe, and stay informed.

Get ready! These five types of content will bring humanity and better communication to your brand. Consider adding these ideas to your strategy!

Contact The Go! Agency to learn how we can take advantage of social media marketing together!

Click Here to Subscribe

How Online Marketers Can Hit The Bullseye

By Christopher Tompkins

10Oct

Social Media

It’s easy to miss the mark with social media marketing. Every now and again, your analytics may show low points in which your content just didn’t attract a crowd. Every marketer can appreciate the frustration when their efforts are fruitless. Online marketing, especially social media marketing, gives us a significant advantage to help us hit the mark.

Every week, gather up your social media marketing team to study your analytics. Whether you use Hootsuite, Buffer, or just analyze the native numbers on the platform of choice, you need to review your data.

Your company’s Facebook, Twitter, Instagram, and other accounts should have a decent amount of posts to study. Which ones rocked and which flopped? Did a particular hashtag gather in the readers? Did a picture or video get people talking? What advertising efforts really struck a cord? All of these questions need to be answered. Since most successful social media marketers write for the upcoming week, you have the opportunity to change your formula ahead of time to make things work.

Every month, look at the past several weeks and study your marketing efforts at a macro level. How have your numbers risen or fallen? This data should help you set up goals for the next month, and reveal areas you need to improve. It’s important to work on things when you notice them, don’t push them off. Additionally, look at the present trending topics and what is coming up, so you can take advantage of contemporary topics.

Does your team know how to study analytics and data metrics? We do! We can help your business hit the spot on social media.

Click Here to Subscribe

The 20 Most Important Social Media Marketing Terms

By Christopher Tompkins

9Oct

Social Media

Like every industry, social media has exclusive terms. Unlike every industry, however, those not in involved should know them as well. That’s one of the things that makes social media different – it’s for everyone. For you to promote your business the right way on Facebook, Twitter, LinkedIn, or other platforms, you should know the following terms. Get ready to spice up your vocabulary!

Avatar – Also known as a profile picture, avatars are the main images that represent you. Make sure it’s a good one and consistent from profile to profile.

Bio – A short, but detailed description about yourself or your company. No social media profile is complete without one!

Blog – Short for “web log”, a blog is where a company posts longer articles centered around their industry (like this). These are vital to any business’s website to look professional and knowledgeable about the field they work in.

Clickbait – A slang term for an eye-catching, but possibly misleading title. For example, “You won’t believe how this man lost 50 pounds!”

Direct Message – A private message to or from a Twitter profile. The Twitter equivalent of an email. Every platform has their version of direct messaging. Facebook’s is simply called Messages and has its own smartphone app.

Engagement – This is the ultimate goal of social media. Engagement is people interacting with your brand and its content. Comments, shares, likes, etc.

Facebook Live – Facebook’s live video streaming service. It’s already integrated into the website and app.

GIF – A looping animated picture that is typically soundless. You will find these on Facebook, Twitter, Instagram, and Tumblr the most.

Handle – @TheGoAgency is our company’s handle. It’s our username, but also how you can tag someone in a post on several platforms. A handle isn’t complete without the “@.”

Impression – A unit of measurement for social media advertising that analyses an ads’ reflectivity.

LinkedIn Groups – Groups are communities on LinkedIn where like-minded professionals can connect and share their work.

Meme – A popular running joke on the internet using familiar visuals. You will often see these with captions that incorporate the pre-existing joke into someone’s own message.

Native content – Original content that you upload directly to the platform.

Periscope – Twitter’s live video broadcasting app.

Pins – Pinterest’s signature feature. It’s their version of updates. However, you can also “pin” content to relevant boards.

Retweets – Twitter’s sharing feature. You can share someone else’s post onto your Twitter feed.

Stories – Snapchat and Instagram both have this feature, which allows you to view the recent posts from your friends or followers.

Tag – A way to incorporate someone into a post. You can do this on a majority of platforms.

User-generated content – Content that your followers, fans, and friends can share that involves your brand. Whether the content is reviews, posts, check-ins, etc., it’s still all about your brand!

Viral – Viral, or “going viral” is a term which means a piece of content reached extremely high engagement.

As you can see, social media is a very different world. That’s why a dedicated social media marketing team is so valuable. We know the ins and outs of this industry and can make your business shine.

Click Here to Subscribe

The 20 Questions Your Social Media Marketers Should Be Asking

By Christopher Tompkins

8Oct

Social Media

Did you ever play the game 20 Questions? The goal is to figure out what the person you’re playing against is thinking of. The following 20 questions will help social media marketers learn what their brand’s marketing strategy is. Facebook, Twitter, Instagram, and the other platforms require a well-developed approach, and by asking yourself the following questions, you will be able to go in with an advantage.

1. Who are my ideal customers?

2. What am I trying to promote?

3. What is the tone of my brand?

3. What are my competitors doing online?

4. How does my company fare against my competitor’s online activity?

5. What problems do my ideal customers have?

6. How does my company help solve those problems?

7. Where are my customers geographically?

8. What content do my customers like to see?

9. Which social media platforms work for me?

10. How can I incorporate compelling content into my brand’s message?

11. What are the most important keywords in my industry? (For instance, mine would be “social media”, “online marketing”, etc.)

12. When should I post content?

13. What products or services are my “bread and butter”?

14. What original content can I use? Do I have blogs, web pages, original images, etc.?

15. Who industry’s top online influencers and how can I incorporate their content?

16. What scheduling software is right for me?

17. What visuals should I incorporate into my content? (You better not say “none!”)

18. How often should I be posting every day?

19. How much time can I invest into social media?

20. What are my ultimate goals for social media?

Do you have all the answers? If not, you better get to work!

Every day, we work with companies and incorporate their individualized situations into their strategies. We can help you answer these questions and get started one the most effective avenue of marketing today!

Click Here to Subscribe

How To Navigate The Chaotic Internet Landscape

By Christopher Tompkins

6Oct

Advertising, Business, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized, YouTube

There’s a reason my colleagues and myself call the internet the Wild Wild Web. Sure, there are some rules, but there’s quite a bit of anarchy out there. Social media both deters and exacerbates this chaos. Yes, everyone’s comments, spam, ads, and sharing are all contained within the walls of Facebook, Twitter, LinkedIn etc., but there are so many people who break the rules of netiquette, it seems like it’s non-existent. Your brand is above all that, right?

The disorder of the internet is both a blessing and a curse for social media marketers. For one thing, it won’t take much for someone to have a professional look. However, you will soon be overwhelmed with the amount of spam, unprofessional business pages, and trolling out there.

Here are the top ways to stay on top amongst all the lawlessness:

– Keep your chin up and stay classy. If you find yourself getting bombarded with a slew of fake messages or negativity, don’t forget the brand you represent! Be sure to approach everything with a delicate nature.

– Don’t add to the chaos. Here at The Go! Agency, we understand “netiquette,” and we apply the unspoken rules of the internet to our client’s accounts. No spamming, just good, honest marketing.

– Have a schedule. Stick to a dependable regiment, and stay consistent when posting. Being a reliable source of interesting content will have your followers looking forward to your next post.

– Add eye-catching content. Make sure your posts stand out with compelling copy, imagery, and subject matter. People recognize quality posts, make sure yours can be spotted!

– Stay focused. Don’t forget, Facebook, Twitter, and Instagram are not the fun sites you love to browse while you’re marketing. They are tools of the trade. Don’t get sucked into all the cool stuff popping up on your feed. Power through it for the sake of your brand!

Are you ready to face the internet? You’re not alone! We can handle this online marketing thing together! With our years of experience, you will stay on top of the chaos with ease!

Tag : facebook marketing