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Tag : facebook marketing

The Reason for the Season? Last Minute Tips to Boost Your Facebook Success During the Holidays

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0
Desktop Wallpaper
6Nov
Facebook, Uncategorized

Unless you have been living under a rock, you know that the holiday season marketing machine is in full swing.  Come on, let’s think about it: Christmas trees have been available in stores since September!

While mega brands are dumping most of their advertising and marketing dollars into selling you the latest must-have gadget, toy, foodstuff, or service – smaller brands and companies think, “ It’s too late now, we missed the boat!”

If that sounds like you, snap out of it!

When it comes to your Facebook marketing, you are NOT too late to throw your hat into the holiday marketing ring.  But….you do need to act fast!

Here are some quick ideas that you can apply to your Facebook strategy that will help you to enhance your holiday marketshare:

1.  Create a Seasonal Offer: Whether it is a special discount, special package, or a limited time product offer – you need something that is going to pique your audience’s interest in relationship to the season taking place around them.  Ensure that your offer is not only attractive enough to your target audience, but that you have created enough urgency around it to force your consumers’ hand to decide and act.

2.  Facebook Advertising: One of the best ways to bring more attention to your range of products and services on Facebook is to advertise.  There are many options available on the Facebook Advertising platform that you can use to drive traffic to your site, help people claim your special offer, build awareness, boost posts, and much more.  With a minimal budget set to run up to Christmas, you will be able to maximize your exposure to your target audience. Play with your budget and timings and remember to track your results!
3.  Seasonal Branding: A big mis-step that companies who are looking to do a focused holiday campaign make is  not adding seasonal branding to their Facebook Cover Image.  Within reason and within the confines of your own branding, add seasonal imagery, show your special offer or package, and give deadline specific information. Be creative!

4.  Themed Posts: Make sure your content strategy supports your discount…and make it fun!  Run contests, post quizzes, and get your audience interested in engaging.  The more engaged your audience is with your content, the more that your Facebook Page content will be served up to them in the future.  If no one is engaging – odds are that no one is seeing your content at all.

5.  Use Video: Don’t ignore the fact that videos are among the most viewed content on Facebook.  You need to create your own video, upload it to Facebook, and enjoy the exposure!  When it comes to exposure, video can add over 65% more engagement.

When it comes to Facebook, coming a little late to the holiday marketing game is not a problem.  Just make sure that you use the 5 tips above, track your effectiveness and make changes as needed.  You will need consistency and a close analytical eye to truly reap the most benefits during the holiday season.  Seasons greetings everyone!  Hope this holiday season is a winner for you and your business!

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The 6 Step Facebook Advertising Formula: The Fast Track to Facebook Engagement

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0
facebook-advertising-ss-1920
8Sep
Facebook, Social Media, Uncategorized

Facebook Advertising has really exploded over the past few months in terms of visibility.  Now it seems that you can’t even make a post to your Facebook Page without being asked if you would like to “Boost” it or promote it in some way, shape, or fashion using Facebook Advertising.

While you may be thinking – enough Facebook – what I would suggest is that you overcome this adverse reaction to advertising on social media and begin to embrace it.  Once you are able to just understand the hard fact that advertising is something that is a crucial aspect of your overall campaign, the more successful you will become on Facebook.

One of the biggest barriers to entry for any online advertising model is the ease of use.  Once we veer off the usual path (profiles and timelines) and go into the weird wild world of Facebook Advertising many people instantly get a bit scattered.  I understand.  But this is part of the learning curve.

This curve has recently been flattened a bit as Facebook has made their advertising interface VERY friendly and easy to use.  So if you are interested in advertising on Facebook, here is the 6 Step Formula that you need to follow to quickly and effectively setup your ads.

Step 1: Choose Your Objective
I’ve written about Facebook Advertising Objectives before.  There are 10 choices that offer you different paths down the advertising setup model.  Which ever you choose, you will still have to complete the following steps. In this step, decide what you want your Facebook Advertisement to do!

Step 2: Who Do You Want Your Ads to Reach?
Now let’s get down to demographics.  WOW is all I have to say.  Facebook allows you to go as niche or as broad as you would like to.  But to move through this step quickly you will need to know the following:
*Geographic location you want to target
*Age
*Gender
*Languages
*Interests of your target audience for the advertisement
*Behaviors of your target audience for the advertisement
*FB Connections you would like to include/exclude

Step 3: Budget
Now you need to setup how much you want to spend.  If this is your first add I always suggest a Lifetime Budget of $50 for a 2 week or 1 month period.  This way you can monitor your success closely in a more manageable way.

Step 4: Scheduling
When do you want your ads to run?  All the time?  Perhaps you have done research and found when your target audience is on Facebook the most.  Then you can customize your ad schedule so that your ads only run at those times.

Step 5: Visuals
Facebook gives you the opportunity of adding 6 different pictures to your advertisement.  I would suggest having these ready to go before even starting your Facebook Advertising journey.  Just remember that images with text that takes up more than 20% of the image may not be approved.  So be careful with text in your ad!

Step 6: Adding Text
This is where you can add your call to action for your Facebook Advertisement. Depending on what your target is, you get the opportunity to say more or less.  At the low end you have to make your impact in around 90 characters or so, thus you need to be crafty in creating your ad copy.

And there you go!  You click “Place Order” and your ad will be sent to the Facebook Advertising review board who will then approve or deny your ad.  If denied, you will be notified why and given an opportunity to go in and make edits, not start all over (which is handy).

My tip here is that the more in-tune you are with your marketing strategy and your target audience, the easier this whole process will be. Otherwise there will be lots of guess work for you to complete.  So look at the list above and come up with your ideas for each point and THEN log into Facebook and start setting up your brand new Facebook Advertisement!

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Advertising on Facebook? Great! But….What’s Your Objective?

By
1
facebook-ad-managar
20Aug
Facebook, Social Media, Uncategorized

If you have not considered advertising on Facebook – there truly is no time like the present to get started.  I know in the past that I have been against Facebook advertising, and I am happy to admit it.  At the time, it was not as advanced, and as crucial, as it is now.

The proof is in the pudding folks.  How many people are your posts reaching?  Just 1%?  If you have ever been presented by this number – here are the facts.  Facebook has changed its algorithm greatly, which is a high level way of saying that it has really reduced the number of people that will be exposed to your posts.

I’ve spoken with peers in the social media industry and we have agreed that organic engagement has dropped across the board.  They have reported drops to 4-6% all the way down to 1-2% in terms of organic reach.

Cue Facebook Advertising.

While I am loathe to shove people towards advertising (as I believe in the online public relations aspect of social media), in this case I think it should be added as a crucial aspect of your overall Facebook marketing strategy.

But there are two pieces of good news – Facebook has made it easier than ever to understand their advertising model and your can get a lot of bang for your buck (currently).

My advice is that before you start ANY advertising initiative on Facebook or any other social media site, that you set forth clear objectives for why you want to advertise.  In this case, Facebook has your best interests at heart and once you click “Create Ad” in your Facebook advertising section (yes, we all have them attached to our personal accounts), they will present you with a wonderful list of objectives to help you make the right choice.

I thought I would go through all of these here so that you can think critically about what your objective is before you even log into your account.  Let’s go!

Possible Objectives for Your Facebook Advertising Campaign:

1. Boost Your Posts: Want to get more engagement on a certain post that you have on your Facebook Business Page?  This option will allow you to create a sponsored post that would be seen by the audience of your choice to increase engagement.

2. Promote Your Page: Want more visibility and LIKES?  Then this is the choice for you.  It is a great way to get started with building your network on Facebook.

3. Send People to Your Website: Want hits to your website, blog, or online store?  This allows you to create a sponsored ad that will be presented to the audience of your choice…right in the newsfeed!

4. Increase Conversions on Your Website: Do you want to promote conversions on your website?  Want more email signups, ebook downloads, free consultation appointments?  Use this objective to get more conversions on your offer.

5. Get Installs of Your App: Are you a developer with a new application that you would like to promote?  What better way to promote this than to share your app via an add with a one-click download?

6. Increase Engagement in Your App: Is your application just not getting the user engagement that you want?  Use this objective to get more people active using your app!

7. Reach People Near Your Business: Are you a local business that relies on your community for success?  This objective allows you to hit your marketing with laser precision!

8. Raise Attendance at Your Event: You may have noticed that the number of people viewing your event invitations has decreased.  Promote your event more aggressively with advertising and watch your numbers grow with targeted members outside of your network.

9. Get People to Claim Your Offer: Are you having a sale or special offer?  Then this objective is the number one choice!

10. Get Video Views: Spend lots of money creating a promotional video or just have a video that you would like to see more people engage with?  Use this to promote your video to a laser targeted market!

As you can see these 10 different objectives are a good starting point to better understanding where you need to start when it comes to Facebook Advertising.  Now go onto your account and check these out in more detail.  Facebook offers lots of flexibility, so click around and learn more about these objectives and what they entail!

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Why Are You Being Ignored Online? The Secret to Standing Out From the Pack

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0
142322603
6Aug
Social Media, Uncategorized

Who do people listen to online and what influences them to act?  It is those that they deem as experts or specialists in their own field.

Simple as that.

This can be daunting to a business if being humble is a cornerstone of its tone and voice, but you want to brand yourself as an expert so that people will want to listen to you, share your opinions, and engage with you online.

One of the fastest ways to become an expert in your field? Stop talking so much.  Surprised? I think you’ll agree that you can listen to the endless chatter emanating from an individual whose ego is out of control, or…you can listen to a real expert, offering laser-sharp advice stemming from deep and broad subject knowledge and true industry passion.

Who would you rather listen to?

If there is one thing an expert is not, it’s a blowhard. If you’d like to ensure your business sinks faster than a lead weight, go ahead and tell everyone how wonderful you are.

Nothing seems more pathetic than some virgin web designer, writer, or online marketer who is self-branded as #1 in every marketing piece and on every web page.  Achievements are proudly displayed with adjective-filled descriptions and sometimes even proof about achieving vast wealth. I certainly don’t believe it. Would you?

Instead of running around and telling everyone that you are fabulous, you need to pinpoint your expertise in terms of what you have to offer your target audience that engages them with your brand and message.  True experts understand their subject deeply, and it’s likely they know how to work it better than anyone else.

There are people all over social media sites who have effectively branded themselves as experts or a specialist in their fields.  Let’s take me, for example.  Personally, I don’t like the word “expert” used in my profession, as there is no such thing.  The social media world is evolving at such a fast pace that no one can have all of the information.  I prefer the term “specialist”, as I specialize in social media marketing.

With that said, I researched online marketing to see what people were discussing, what they needed, and how I could help them.  Then I developed a myriad of interesting, engaging content that was centered around my target audience’s needs and concerns.  I did this by pinpointing topics that I knew would create engagement, discussion, and comments.

Since I am a specialist, I share my insider knowledge, and I help others by answering questions whenever I am asked.  I try to focus on creating content that is original and helps people grow and expand their business.  I anticipate needs and create engaging content that fills those needs.

By generating innovative ideas, helping peers, and engaging with your community members, you can achieve one or more of these goals:

* Lead the market conversation
* Build loyalty
* Stimulate passion
* Build and maintain a buzz
* Create excitement

So calling yourself an expert is an ineffective way to become an expert, but repeating someone else’s claim of your expert status is a phenomenal way to become an expert. Why?

Expert status doesn’t stem from what you think of yourself; it stems from what others think of you. When others deem you an expert, suddenly your reputation grows, your credibility increases, and your reach is enhanced. In other words, your fans are your very best source for branding yourself as expert. This is beyond invaluable in the social media realm.

For example, in the copywriting industry, perhaps the most well-known expert is Bob Bly. Decades ago, publisher McGraw-Hill allegedly crowned Bob “America’s top copywriter.” The title stuck, and today it is difficult to read about Bob Bly without reading this accompanying fact. Whether he truly is America’s top copywriter or not has become of little importance. It is now considered an accepted fact, much like a royal title.

If you’re serious about building a strong business, let people notice your greatness, and they will tell others.  This is why so many of us count referrals as such a valuable source of income.

When you are considered an expert by others, you become sought after for many reasons:

* Experts offer distinctive services that others cannot.
* Experts provide valuable sound bites.
* Corporations seek out experts to certify risky business enterprises.
* Followers are attracted to expert knowledge. (As humans, we all want the assurance we’re doing the right thing and following the right advice.)
* Experts sell more products because people are more apt to buy from an expert who is credible and legitimate.
So what are you waiting for?  Get out there and start developing your own expert status!

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Increase Social Media Engagement: 10 Ways to Optimize Your Social Media Content

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keep-calm-and-optimize-28
22Jun
Facebook, LinkedIn, Marketing, Social Media, Twitter, Uncategorized

Attempting to master social media marketing can be both confusing and overwhelming at times.  Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company.

When it comes to social media, the nucleus of all engagement is content.  So no matter what different changes may happen to the structure of social media sites, the one thing that will remain the same is the importance of well executed, optimized, engaging content.

Say you already have excellent content in place, but your posts are not generating the results that your campaign needs to deliver.  What’s the problem?

While writing great content is a constant, optimizing it is a constantly evolving medium.  Optimizing your content for social media sites such as Facebook, LinkedIn, and Twitter can be as specific as changing an element within your post to work with the infrastructure of each one of these juggernauts.

We all know that writing custom content for your social media marketing campaign can be time consuming, so let’s make sure that all of that time spent is an investment that will go towards accomplishing our goals.

What I want to share with you here are ten of my own personal tips for helping your social media marketing content truly “pop” online so that you will get increased engagement through shares, likes, comments and much more!

The list below is not in order of importance: these are all vital factors that will help enhance your social media campaign’s success over time:

1.  Keywords: When developing strong social media content, keywords are absolutely essential.  The words or phrases that your target audience use to find your company (both online and offline) should always be handy when you are developing your content.  My tip is to create a list of keywords that you can add to your updates, and then use them when suitable.  These keywords will turn into hashtags and will help increase your visibility and engagement (more on this later).

2.  Be Conversational: What does your content look like?  When you read it out loud does it sound like a used car advertisement?  Does the post draw you closer, or push you away?  Imagine your post intermingled with all of the other posts (of direct and indirect competitors) vying for your target audience’s attention.  Does it still stand out? One of my top tips with social media posts is to remember that they need to be “social” i.e. conversational.  You want to start a conversational exchange with your audience – which is what engagement is!  So read your content out loud after you write it and make sure that it reads as if you are saying it – not writing it. Having your content sound “human” and not like “sales and marketing copy” is absolutely essential.

3.  Use Different Content Lengths:  Not every social media site is looking for a 140 character solution.  So writing one update and sending it through to all social media networks is not the best rule.  The ideal way of optimizing your content for size is to begin by writing a short update for Twitter (maximum 120 characters to promote sharing). Then write a slightly longer one that you can post on Facebook and LinkedIn.  This way you are able to move beyond Twitter’s character constraints when writing content, giving you freedom to enhance your posts with more engaging content, as well as giving you the ability to add further optimization through additional hashtags, tags, links, and more.

4.  Call to Action: One of the first things I learned when I launched our online marketing agency 7 years ago was the power of asking for what you wanted.  People move through social media content so fast that they don’t have time to read your mind and or read between the lines.  If you want someone to perform a certain action, make sure to tell them what you would like them to do: read this story, click this link, sign up today, etc.

5.  Shorten Your Links: On some social media sites, namely Twitter, size is everything…when it comes to characters of course.  So when you are sharing a link within your allowed 140 characters, and the link takes up nearly 60% of your available characters allocation – how are you supposed to engage your audience?  Use a link shortening tool to save space to allow your content to breath.  Also, if you are sharing links on other social media sites, a short and concise link will prevent the link breaking when posting to your social media profile.  It’s a little extra insurance that will come in handy.

6.  Hashtags: A hashtag is a type of label used on specific social media sites which makes it easier for users to find social media updates (or messages) with a specific theme or specific content. In basic terms, a hashtag indexes a post to be about a certain topic, rather than just mentioning it in the conversation so that it can easily be found and referenced.  By hash tagging your KEYWORDS within your social media content, you will enhance your “find-ability” on the social web exponentially, thus optimizing it.

7.  Tagging: Tagging on social media is a way of connecting YOUR social media content with another person, company, topic, or event.  So whereas hashtags connect general KEYWORDS together (such as #socialmedia, #onlinemarketing, #contentstrategy), tags connect social media content to specific social media accounts. This is a great way to increase your visibility with not only potential customers, but also referral sources and influencers. These are essential in helping your content gain more visibility and engagement through association.

8.  Photos/Images: While many people are getting wrapped up in the semantics of writing the “perfect social media post”, they are forgetting one of the most straightforward engagement enhancer: visuals.  While you can have a perfectly optimized post, it is not truly optimized unless you add a visual.  By adding a complimentary picture, a custom designed graphic, infographic, or even a candid shot that you took with your phone, you engage your audience in a more instantaneous way.  For example, think about when you scroll through the newsfeed, are your reading the content or looking at the pictures? You’ll find yourself engaged with visuals more quickly than the actual written words.

9.  Videos: Videos have long been heralded as the “be all and end all” of online marketing optimization.  So why aren’t more people doing them?  Time, money and lack of know-how.  Well, you are not alone if this sounds like you!  Videos done professionally or casually with your mobile device, can bring your content to life and create engagement.  You don’t have to be Steven Spielberg to create an engaging social media video.  As is true in the previous point (visuals are crucial to enhancing engagement), videos really promote enhanced engagement.  For example again, think about how many times you stop at those auto-play videos on Facebook.  You probably remember the video as opposed to the content.  Or the video led you to actually reading the social media posting associated with it, which you would have normally overlooked.

10.  Don’t Always Rely on Third-Party Scheduling Tools: Especially when it comes to Facebook and LinkedIn.  While third-party tools won’t affect your Twitter posts, they really do reduce your optimization opportunities on sites like Facebook and LinkedIn: your hashtags won’t work, your tagging won’t show up, and your previews are tough to edit.  Not to mention the fact that many sites don’t add posts scheduled through third-party tools to the insights that help you understand what posts are successful and which ones aren’t.  By adding your content directly to Facebook and LinkedIn you will escape this risk.  This way you will have full control over how effective your content is.  It will take extra time, but will increase your overall effectiveness!

These are my top 10 ways of optimizing your social media content to promote increased engagement.  While they may take a little extra time, it is a worthwhile investment.  Engaging your audience with your content is one thing, but actually having the tools to make your content more findable is absolutely essential to success.

I’m sure there are also ways that have worked for you.  If you have any others that you think should be added to the list, what would they be?  Please share your thoughts in the comments section below.

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The Best Times to Post on Facebook, LinkedIn, Twitter

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0
socialclock
6Mar
Facebook, LinkedIn, Social Media, Twitter, Uncategorized

When you are executing a social media marketing strategy, there is a lot to think about.  You might be concerned about:

  • The use of visuals
  • Your content strategy
  • Who will be executing the work
  • How will you measure your results
  • When the work will be done

There is such an overwhelming amount of planning that goes into executing a social media marketing strategy that it is inevitable that something will be left to the last minute.  In my experience an extremely vital point that gets left out in the cold during the social media strategy planning stage is when is the best time to post content to Facebook, LinkedIn and Twitter?!

While this is a seemingly unimportant factor, I am here to tell you that it is absolutely vital to your social media strategy.  Just think, for example, of an email marketing campaign that you have previously executed.  If you have looked at the studies done on email marketing, I am sure that you found out that by altering the time and date of your blasts, you can increase effectiveness.

And I am here to tell you that this is definitely true.  We have executed email marketing campaigns for our clients and when we discovered the optimum time and date for them to be sent, their success rate skyrocketed!

This holds true also when we find the optimum posting time for our clients on social media.  Before, they had a well written post with wonderful content that was languishing at the bottom of the barrel.  Once we found the optimal posting time and used it, we could take this same exact post and garner exponentially more engagement…with only changing the time and date it was shared!

Have you ever posted something to social media that you truly believed to be earth-shatteringly good and….crickets?  This is a prime example of the importance of choosing the right time and date when posting your social media content.  I know how much time it takes to formulate good, engaging content, and I for one want it to be successful every time I post it!

To help you along, here are some times that we have found to be helpful when posting content to Facebook, LinkedIn and Twitter respectively.

Facebook:

  • Best Time to Post: Daily, between 1-4pm
  • Peak Time to Post: Wednesdays at 3pm
  • Worst Time to Post: Saturday and Sunday before 8am and after 8pm

Twitter:

  • Best Time to Post: Monday through Thursday, 1-3pm
  • Peak Time to Post: Monday through Thursday, 9am-3pm
  • Worst Time to Post: Everyday after 8pm, Fridays after 3pm

LinkedIn:

  • Best Time to Post: Tuesday through Thursday
  • Peak Time to Post: Noon, 5-6pm, Tuesday through Thursday
  • Worst Time to Post: Monday through Friday, 10pm-6am

These are simply guidelines for you to use which will effectively bring you closer to finding the optimal time for you to post on Facebook, LinkedIn and Twitter.  I know some industries that we work with where these hours don’t always hold up as the best.

The moral of the story is to try these out, and monitor your success.  You will need to massage these times and dates to find out what works best for you.  When it comes to your content, what should be the most important thing is that you plan to deliver it to the correct audience at the time when they are ready to receive it.  This will create a social media home run not only for your content, but also your campaign!

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Using Facebook Groups to Get Your Message to the Masses

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1
facebook-group
13Feb
Facebook, Social Media, Uncategorized

Many LinkedIn networking professionals understand the benefit and power of using LinkedIn Groups to market their business.  It is one of those features that enables you to reach thousands of people in a very targeted way.

But what if I told you that Facebook had a similar feature?

Facebook has a (much less robust) version of groups that helps you target a niche group with your message.  On Facebook there are countless amounts of these groups with more members than you would realize….with many of the groups in question being centered around business topics and professional niche networking.

To get started, let’s talk a bit more about the types of groups and which ones you may be interested in joining.  Here are the main three categories that I suggest:

1.  Location Based: If you search for your target location on Facebook and then sort for Groups – you will find all of the groups that are in your area and/or the groups that have your area in their name.

2.  Networking Based:  There are many groups that are based around networking with other members and other groups that are even referral based.  These are great and can be location or subject based.

3. Topic Based: What is your company’s niche?  Search for the words that best represent your niche and you will find a plethora groups to jump right into.  For example if you are a pediatric nursing company, there would be many groups for not only pediatric medicine but also for children’s health and wellness.  Play around with your targeted keywords and look at what you will find.

There are many other types of groups, but I think that these three are probably the key ones that you would be interested in diving into first.  Once you put your request to join in, the moderator will either let you in or not – based on their own personal opinion.  When you are admitted to the group, first read the rules for posting and interacting with members.  Some welcome promotional posts, some do not, and others require it!  So make sure that you are going to follow the group rules…or risk of getting the boot!

Then see what the group is posting and discussing and join in.  Create content and post it that would interest the group and engage with the discussions as they gain momentum.  Also, if there are group members that you want to reach out to, you can view their profile and send them a message about connecting or just send a request with a message.  This is a more personal way of building your network – just be careful not to spam: either by your adding friends or too many self promotional posts.

Now get out there and enjoy!  Want to have more control?  Start your own group – it is very simple and only take a few minutes.

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How to Setup Your Free Call-to-Action Button on Facebook

By
0
call-to-action
3Feb
Facebook, Social Media, Uncategorized

Facebook.  The ever-changing social landscape.

With the competitive social media marketplace, Facebook knows that it needs to constantly evolve in order to give businesses who are using their service for marketing purposes more bang for their buck.

Many business have been trying Facebook Advertising, but the returns have not been exactly what they had in mind.  Let’s just say Facebook Advertising is no Google AdWords when it comes to ROI.

A better way of marketing your business on Facebook is to ensure that you have made your Page as engaging as possible and keep up on the changes and enhancements that they introduce along the way.

One of the latest additions is the Call to Action Button.  This makes it easy for people who visit your Page to take a specific action on your website or app. Choose between buttons to encourage people to shop, book appointments, play games and more.

The process is fairly simple for installing yours, so let me take you through it quickly:

Log into your Facebook account, and then locate your Facebook Page.

  1. When you are on your page, look at the bottom right hand corner of your Facebook Cover Image.  There you will see a button that says “Create Call-to-Action”.
  2. Click this button and you will be taken to the “Create a Call-to-Action Button” Page. On the right hand side of this page you will see a few items to fill in.
  3. First, you want to choose your button.  So click the drop down menu under “Choose a Button” and decide which you would like to use.  Currently your choices are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video.
  4. After you make your button choice you want to set the destination.  For websites you want to add the link in the “Website” field. If you have a mobile website, add it in the mobile website field. Then click Next.
  5. Now you want to choose a destination for people using IOS.  Choose where you want them to go from the drop down menu.  Then click next.
  6. Next you have to choose a destination for people using an Android device.  Choose where you want them to go fro the drop down menu and click next.

Click Save and you are done!

Now you will be directed back to your home page and you will see your Call-to-Action Button in the lower right hand side of your Cover Image.  If you look to the right hand column of your page under the This Week heading, you will see CTA Clicks.  This is a new metric that will automatically count the number of clicks that your Call-to-Action will receive each week.

So as you can see it is fairly simple.  Just remember that your Call-to-Action is not written in stone.  You are able to edit it at any time, so don’t forget to modify it to fit your marketing strategy!

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Is Your Facebook Page Ready for These Changes? What You Need to Know About the New Timeline Layout

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0
facebook-question-620-620x327
15Apr
Facebook, Social Media, Uncategorized

Just when you thought you had finally made sense of the new layout changes Facebook has introduced over the past months, they go and introduce even more!  The difference this time is that the focus of the changes is not your personal profile – it is your Facebook Page: where you market your business to the Facebook masses.

Rest assured, these changes are not immediate game changers and will not create too much work in the short-term.  Facebook, like many social media sites (including Twitter and LinkedIn), want to put the focus back on the newsfeed and increasing engagement with relevant content.  In order to do this, they have streamlined the layout of Pages to help support this initiative.

Whether you are familiar with Facebook marketing or are a newbie, I’ve compiled a list of the changes (as of now) that will be rolled out to all Facebook Page owners in the coming weeks.  I’ve also added short descriptions of the benefits of these features for marketing your business on Facebook.

The features below will be visible to administrators of your business’s Facebook Page – so when you take a look around the new layout you can follow along using the right interface.  So make sure that you are viewing your page from an administrator account to check out all of these new features.

Now, let’s share those new features!

1.  Main Navigation Bar.  In order to streamline the look of pages, as well as move the newsfeed items closer to the top of the page, gone are the old TABS (which used to appear as a row of small rectangular boxes underneath your cover image).  In their place will be a main navigation bar – very similar to that which you would see on a website, or on Twitter.  The new buttons will be Timeline / About / Photos / Videos / More (which will include existing TABS).  While the loss of TABS will annoy some, having your content pushed right to the top and more highly visible should increase engagement.

2. Reorganized Timeline Layout.  As you will see, some items have been shifted around to make way for the new streamlined look.  Now instead of having your posts appear on two columns running down the page, they will all appear in one column which will run down the right-hand side of the page.  The left hand-side will now be devoted to one column all about your business.  Included in this column will be your map, operating hours, website URL, phone number, photos, videos and more.  This enables you to present your information in an easy to read format that is intuitive to navigate.

3. Administration Tools – Easier Access.  Whereas you used to have to scroll to the top to view ‘likes’, advertising campaigns, messages and notifications – these will now appear on a floating menu that will always be visible, no matter where you are on the page. Also, the top management bar will get a facelift and be easier to use with larger buttons with more useful choices. Again, this simple change will save time when managing your page.

4. Pages to Watch.  Of all of the features, I think this one is going to be the most important for those of you out there who are serious about Facebook marketing, especially when it comes to measurement and analysis.  Rather than having to go through the sticky Insights (which I’m not 100% sold on), this new “Pages to Watch” feature will enable you to add Facebook Pages that you want to keep an eye on (AKA your competitors’ pages) to one section where you will be able to measure their growth against your own.  This will enable you to measure their new ‘likes’, posts, engagement and more in real time.  This is a wonderful way to keep up with your competitive analysis and see how you stack-up against your competitors on a daily basis.

Overall, Facebook is trying to bring focus back to the timeline posts – which is a wonderful thing.  On the other hand, they are also trying to push more companies towards dipping into their advertising model.  My thought on this?  Before jumping into advertising on Facebook, make sure that you have a compelling content and outreach strategy that you have tried out and measured for a few months.  In order to see how effective you are on Facebook, you need to identify what results you want, how you want to get them, and how you will measure success.  Without these items, you can be shooting in the dark.  If after all of this you still need a bit of a boost while you are marketing on Facebook, then look into ads – or just call The Go! Agency toll free at 866-926-2636.

Facebook is a crucial element of your online marketing strategy – so don’t take its importance lightly.

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