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Relationship Marketing: Is It Working For You?

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20-21_DOCLIFE_V2_I1-screen_pdf__page_1_of_2_-640x327
14Mar
Marketing, Social Media, Uncategorized

(This article is featured in the latest issue of Doctor’s Life Magazine.  They have kindly allowed us to reprint this with permission.  To learn more about Doctor’s Life Magazine and read the rest of this month’s terrific issue – click HERE)

We’ve all heard sayings similar to: “people, not products, drive sales” or “people do business with people they like.” Customer service and good client relationships have always been important when it comes to acquiring and maintaining clients, but now more than ever it’s so important to cultivate and nurture these people and businesses by using relationship marketing. Why?

Most consumers want to talk about their experiences, but now their opinions aren’t just shared across the fence, they’re shared online—worldwide, instantly, and not just to their friends, but to anyone that wants to know more about you. Are you just letting it happen, are you getting involved, monitoring what’s being said about you, your company, products, and services and translating it into higher revenue? Relationship marketing is vital in making sure that the positives are emphasized, and any negatives are corrected. It’s all about ensuring customer satisfaction and retention.

Let’s take a step back and look at exactly what relationship marketing is. In a nutshell, it’s considered marketing that puts an emphasis on long-term customer relationships by utilizing forms of communication other than advertising and sales promotions, and thereby developing a far more satisfying overall purchasing experience for both the buyer and seller.

Relationships of any kind exist for what each person gets out of it. It doesn’t sound very romantic, but think about it, if your significant other didn’t give you the security, affection, love, trust, financial stability, or whatever else you personally need—that relationship wouldn’t work. The same holds true for business relationships, they too are based on the “what’s in it for me” mentality. Are you providing what your client needs? How do you know?

Besides person-to-person interactions or speaking over the phone, social media is an extremely effective tool in furthering the client-business relationship. Let’s take a look at how Facebook, LinkedIn, Twitter, YouTube, Yelp, FourSquare or any other platform can help you develop better relationships with your current and future clients, other professionals, and leaders in your industry.

As we mentioned, people share their experiences, opinions, and even suggestions—good or bad. Now, they’re doing it online, with 757 million daily active users on Facebook, 400 million daily Tweets, and over 259 million LinkedIn members, 45 million users on Foursquare, and 117 million monthly visits to Yelp. People are talking!

The benefit for you is that since these platforms are public, you have the ability to join in on the conversation. Better yet, if you are proactive, you can develop relationships with these people that are lasting and beneficial to your bottom line. Remember, when you’re in a relationship with someone, they are much more likely to be loyal to you and tell their friends about you. A loyal customer is your best sales person!

Logically, some of the keys to a good personal relationship are; taking an interest, listening, meeting basic needs, having positive interactions, and good problem solving skills. Are you doing this with your business relationships?

Let’s look at each of these in terms of social media. Are you posting on social media with the goal of helping people to solve problems rather than gain sales? A great quote is, “People don’t want quarter-inch drills—they want quarter-inch holes” by Ted Levitt. This means that people do not necessarily pay for a “product” or “service,” they pay for the solution to a problem. In fact, what we do in business is rent those products and services to our clients to get jobs done in their lives.

Have you developed good “listening skills” online? One of my favorite true stories involves a famous steak house. A man had a same-day round trip flight from New Jersey to Tampa for a business meeting. While waiting to take off in Tampa that evening, as a joke he tweeted: “Hey @Mortons – can you meet me at Newark airport with a porterhouse when I land in two hours? K, thanks. :)” And guess what? They did. You may have heard of this very true story—it generated a lot of press, and a LOT of business for the steakhouse, not to mention some very loyal customers! (Read more here: bit.ly/MortonsCRM). What can you do to be sure you’re “listening?”

Obviously, part of listening includes handling in-person complaints, suggestions, and compliments. But as we mentioned, people may be more comfortable simply posting these things online. How can you catch them?

Here are a couple of ideas!

• Go to Google and search for, and set up, alerts. Enter all of the keywords and key phrases that describe you and your business, things like your name, company name, specialty, location, ZIP code, and even specific search queries that people may enter to find a business like yours. (You may even want to set up alerts for your competition to see what they’re up to!)
• To find conversations on Twitter that you might want to be involved with, go to twitter.com/search-advanced. Enter the criteria you are looking for, for example if you sold cars, you might search for the key phrase: “I need a new car” and your ZIP code. You’d be surprised at how many entries there are there. Responding to that tweet could have excellent results! Take a look, and see how you might modify it for your business! Another great tool is TweetDeck, a very inexpensive tool to help you manage your social media.
• On LinkedIn there are a plethora of groups that you can join that are dedicated to your specific niche. Find the groups that are right for you by typing in your keywords and start some discussions, or get involved with some current discussions! It will elevate your status as an expert in your field. It’s a great networking platform that can be dialed in to your target audience and location.
• Look in on Foursquare and Yelp to see that your information is there, and updated—then check in from time to time to see what people are saying.

Be active in posting on Facebook, LinkedIn, and Twitter, putting up information that is informational and helpful to the reader. Post tips and articles that are related to your area of practice, and pepper in promotional posts only now and then. You want to make sure you have an active social “voice,” but don’t forget the importance of social “listening.” Remember that social media is PR, not sales. Emphasis on the word “social.” When someone “likes,” shares, or comments on any of your posts on social media, be sure to respond to them. Just like in a real-life networking setting, if someone “liked” or commented on your tie or shoes and you didn’t respond, they would walk away. The same holds true on social media.

Remember, just like any relationship, there’s work involved. The social media channels are free to use, but as we’ve said before, “time is money.” It’s crucial to develop a marketing plan for your social media activities and stick to it.

One last quote from Zig Ziglar: “Every sale has five basic obstacles: no need, no money, no hurry, no desire, and no trust.” When you develop a good relationship with someone and earn their trust, you can show them much easier that they do need, can afford, and want what you’re offering!

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15 Tips to Bring Your Facebook Page to Life: Part 3

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9Sep
Facebook, Social Media, Uncategorized

So far we have covered 10 ways of enhancing your Facebook Page marketing by enchanting, engaging, educating and entertaining your audience.  Now we are going to round off this topic with the final 5 ways to make your Facebook Page work!

11.  Where Is Your Target Market?

On Facebook, many of your target consumers have their own pages.  So it is a good idea for you to “Like” their page.  This brings you onto their radar, but also them into yours (see #12).  Search keywords in the Facebook search bar and then filter the results by Pages.  Take a look and “Like” suitable candidates.  This helps you branch out, grow your base and hit new markets.

12.  Don’t Forget Your Newsfeed!

What I mean by this is, when you are logged in as your Facebook Page, click on the Facebook logo at the top left side of the page.  This page shows you all of the pages that you have “Liked” (from #11).  This looks very similar to your Personal Newsfeed on Facebook and works the same way.  Scroll through the postings and see what posts you want to “Like”, comment or share with your own page.  Don’t just scroll and click “Like” – browse and make decisions that are on brand and message.  Remember, it’s going to be associated with your brand….not your personal account!

13.  Trade and Cross Promote.

If you have good relationships with certain organizations or business partners, approach them with an exchange: you will send an update about their page and create a post, and they will do the same thing.  This is classic self promotion and works extremely well on enhancing your Facebook Page.

14.  Are You Ignoring Your Insights?

Facebook Insights can be accessed from your Home page and are similar in a way to Google Analytics.  This is a great way to continually check your progress and make sure  that what you are doing is creating success rather than hurting you.  It takes time to learn the ins and outs, but is worth the time.

15.  Ask Questions!

When you are marketing throughout Facebook, make sure to be inquisitive!  Ask questions in your status updates, on other company pages or even start a poll.  This is a great way to engage with your audience.  This is also a great way of getting some feedback.  Think of it as Facebook’s answer to the survey.  The best question I have ever seen?  What sort of posts would you like to see more of/less of?  These types of inquiries will help you actually find out from your own network what’s working and what’s tanking.

Well…there you have it!  I truly hope that these 15 tips will help you reorganize your Facebook Page marketing strategy and enhance not only your numbers, but also the level of engagement of your target consumer.

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15 Tips to Bring Your Facebook Page to Life: Part 2

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6Sep
Facebook, Social Media, Uncategorized

We have already gone through the first 5 ways of bringing your Facebook Page back to life, and now we are going to jump right into the next 5 things that you can change to make your page more engaging, more interesting and convert your “Likes” to “supporters”.

6.  Tune Out the Chatter

One the toughest parts of Facebook marketing is that there is so much material out there touting “the best” ways of promoting your Facebook Page.  But these mountains of “quick fixes” are not what makes you a success.  I’m writing this to show you how to integrate and strategize rather than logging in and snapping your fingers.  A successful Facebook strategy is not born from tactics, it is born from a solid strategy that is incorporated into the overall marketing activity of your company.

7.  Take Advantage of Applications

On Facebook, every Page comes preloaded with some applications such as pictures, discussions, events, etc.  But there are many more that are at your disposal, that are free of charge and allow you to engage with your audience in a new way.  You know what your clients like or will be interested in, so go and find applications that they will enjoy using.  This will really bring your page to life!

8.  Don’t Forget to Send Updates!

By having a Facebook Page you have the ability of reaching your audience with information at any point in the way of a “Status Update”.  So you want to send out a minimum of 1 of these per day in order to keep in front of your audience.  Don’t have time?  You can even schedule your posts in advance as well as promote them through advertising.

9.  Custom Facebook Images

I’m sure you have been visiting Facebook Pages that have slick graphics, opt-in boxes, video and more.  These are custom designed and can really make a splash.  It is handy to have a graphic designer on-hand to help you deliver the goods, but with a general knowledge of a graphics program such as InDesign or Adobe you can create gorgeous custom headers, logos and tab images for your page.  Push the boat out and even create custom images for your status updates!

10.  Talk Talk Talk, But No Listen

This is one of the biggest pitfalls.  You post and people comment or like.  Someone comes onto your page and posts to your wall.  What do you do?  If you said nothing, then you are missing the trick.  Two way communication is something from the gods when you are doing Facebook Page marketing, so make sure you write back to everyone who has posted, commented or liked.  Answer their questions, thank them for their comments.  You want the conversation to continue, not end before it started.  And while you’re at it, why don’t you go to other pages and comment, like and share?

And that’s your second batch!  Up next, the final 5!

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15 Tips to Bring Your Facebook Page to Life: Part 1

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5Sep
Facebook, Social Media, Uncategorized

When we ask our audience at both The Go! Agency and The Social Marketing Academy (our daily radio show), the overriding theme tends to be that many of you have created a social media profile/page/group….and nothing is happening.  One of the largest sites that respondents focused on was Facebook, and in particular the Facebook Page for your company.

This issue is one that many of us are faced with.  We log-in to Facebook, knock out a quick page and start placing updates or, more worryingly, sync it to Twitter and let the Twitter feed populate the page.

Here, I want to present a few things that you should do – focusing more on a strategy than a whole list of tactics that are supposed to be instant winners.  Without a successful base strategy, all the tactics in the world can’t help.

So, here we go:

1.  Look at Your Facebook Page as a Marketing Channel

While this may seem a bit obvious, many businesses don’t think this way.  The thought of Facebook for marketing is a relatively new concept in the world of marketing when you compare it to advertising, public relations and even email blasts.  So incorporate it into your brand marketing.  When you roll out your marketing plan and decide where your promotional hubs are – make sure your Facebook Page is in that list.  Just think, when you made your last major announcement, or spoke at a conference, or held a charity event…did you post any of the coverage on your Facebook Page?  This is the sort of opportunity that many of us miss and can promote engagement with your target audience.

2.  There is a Second Promotional Life Outside of Facebook.com

You don’t just market your Facebook page to the active community who are on Facebook, you need to promote it offsite as well.  Facebook “Likes” can be a bit tough to come by, but imagine if your ‘face to face’ clients knew about your page?  Have you ever mentioned to these clients that you had a Page on Facebook?  This can be a huge missed opportunity.  How visible is your Facebook Page in your marketing materials: business cards, website, email signature, commercials, brochures, print ads, direct mail…I can go on.  Successful Facebook Pages are not built 100% on Facebook.

3.  Have You Asked Your Supporters for a Like?

Every business already has a built-in fan base: your supporters, your clients, your friends, your family, your employees and their network…well you get the idea.  The number one reason many of us don’t ask is that we don’t think we should “sell” to our friends and clients.  That’s a big misconception – you won’t be selling to them all the time, which brings us to…

4.  What is Your Message Strategy?

Why do people continue to interact with your Facebook Page?   Well, you need to enchant them to get them to stay.  I always tell my clients that in order to get traction on their Facebook Page they need to make sure their message strategy will educate, entertain and/or engage their Facebook Fans.  You need to think about what you post.  If you are a recruitment firm, don’t just post your latest positions – post articles about how to master the job interview.  If you are a nonprofit, don’t just ask for donations – post or write articles educating your audience about your cause overall.  If you are a social media guy (ahem) don’t just talk about your services – share useful content.

5.  Pictures and Video – Where Are They?

One of the biggest problems with Facebook Pages is that sometimes there isn’t a lot of variety with the postings.  Mix it up by using pictures and video.  See an interesting video on YouTube?  Copy the link and share it on your page.  See an interesting infographic that your target market would enjoy and benefit from?  Post it!  Of course pictures of your events, meetings, conferences and the like are wonderful – if you can’t create it yourself, support someone else and share.  It is “social” media anyways, isn’t it?

And there are many more to come!  Make sure to check out Parts 2 and 3 to see the rest of 10 tips on bringing your Facebook Page to life!

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Social Media Engagement: Why You Should Think Before You Type

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26Aug
Social Media, Uncategorized

Human nature is a very complicated thing and many times our emotions can rule our actions.  I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table.

Now, these instances happen in real time, where the interaction is not documented (unless there is a hidden camera at the water cooler).  So if you make a mistake, you can apologize and smooth out the situation.  Many times you can even improve on a poor first impression.

But when it comes to online interactions, it isn’t as simple.  Your words last forever and can be seen by millions.

There have been many high profile stories in the news about everything from children finding out about their parents’ divorce by reading their mother’s Facebook profile (yes, real story) to job seekers losing their opportunity based on the negative things they “tweeted” about their interview on Twitter.  So the first points to consider are to not only think before you write, but also make sure that what you are writing you don’t mind everyone seeing.

When choosing to interact with others online, you are in a way “going public” with your profile and building your (online) reputation.  Yep, even if you are playing on Facebook your online footprint is being documented.  That being said,  when it comes to interacting and marketing online, your reputation is the most important thing in the world.  And this reputation goes further than your profile page or online resume/CV.  What your online reputation consists of is everything you write, every interaction, ever message you send, ever person you connect with.  Your reputation will fuel what people say and think about you, with many of these opinions never being shared with you.

As your reputation is built around interaction, let’s talk about something to be weary of – negativity.  Every person you interact with online is part of your virtual community.  So whether they are directly connected with you or not, you share common contacts and associations (many of which can be unbeknownst to you).  So it is important to be mindful of your words.

Let’s take LinkedIn for example.  When you go into your favorite group, read through the latest discussions, you find one that peaks your interest.  You click through, read the article and when you are halfway through discover that you completely disagree with the points being shared.  They are totally wrong!  Why?  Because in your experience this is not true.  Great!  That’s what LinkedIn discussions are all about, sharing different points-of-view, insights and experiences.  Who knows, your point could change the point-of-view of  the person posting the discussion.  Your information is pretty powerful.

But, how do you make your point?  Remember, LinkedIn is a professional site.  Do you insult the person?  Speak in a condescending tone?  Send them a private message telling them that they are silly and way off point?

If this sounds like you, please be careful with what you write (and this goes for all of the other social sites as well)!

When you want to share your point-0f-view, do it in a productive professional manner.  Remembering that this is a public forum, watch your words.  If you don’t agree, don’t just say that.  Make a case, share your wisdom and experience.  By engaging with others (especially if the person you are interacting with has a large following) you have a prime opportunity to grow your own online visibility.  The point is that you want to build your reputation, not tarnish it.

Being consistently negative can result in word of your behavior spreading, people will discuss it, you may be ignored and more. The worst part?  Many times you won’t even know it is happening until its too late.

If someone irritates you, ignore them or remove them as a connection.  This constant refinement will also help you get the most out of your time online.  Sending them a message telling them you don’t like them is not the answer.  And guess what?  Sometimes these “hate mails” get forwarded, shared and discussed.   Again, this activity is something that you won’t know is occurring.

Now don’t get me wrong, I’m not saying you shouldn’t have your say.  Opinions are crucial in the social media space.  My point is to make your contributions online productive and aligned with your professional acumen.  This will help you build a strong, credible profile and help your business grow.  Being negative and antagonistic isn’t the answer.

With that said, many of the so-called social media rules are not new, groundbreaking or even shocking.  They are based on the fundamentals of communication and interaction.  So whether you are using the online media for personal or business reasons, treat others as you would like to be treated.

So what do you think?  Have you come up against this while online and how have you dealt with it?

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Off-Site Social Media Marketing: 10 Ways to Market Your Profiles Outside of Facebook, LinkedIn and Twitter

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9Aug
Marketing, Social Media, Uncategorized

While going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of Facebook, LinkedIn and Twitter.

While it may sound odd, cross marketing is an essential part of a successful social media marketing strategy (as well as a successful marketing strategy).  It is completely understandable that when you launch a social media campaign, you really want to spend a bulk of your time logged into the site trying to achieve penetration and engagement.  For example, when marketing your business’s Facebook Page, you are logging in on a daily basis to update your page, share it and use different onsite tools to engage with your target consumers.

But what about the people that you speak to everyday on the phone or at events?  How about those who you give your business card to?  How about the people on the receiving end of the 100+ emails that you have to respond to daily?

This is where you need to focus on what I call Off-Site Social Media Promotion.  The best part?  It isn’t that tough (which is always a good thing, right?).

Here are my top ten tactics that you can instantly use to promote your professional social media presences…off-site:

1.   Add to Your Email Signature: When it comes to promoting your social media presences off-site, email is your first stop.  In your email signature, add a link to one or all of your social hubs.  Just be careful not to overdo it!  If you are a member of 100 different networks, don’t add them all.  My rule is to try to keep it to around 3 or less.

2.   Add to Your Business Cards:  A trend that I have been seeing is the adding of social networks to business cards.  This is a trend that I definitely support as it adds more relevance to the handing out of business cards (especially in our growing “green” landscape).  The same rules apply, but with business cards I suggest adding the networks where you are the most active.  For example, I may be the most active on Twitter, so that would be the one I would add.  When adding the network address, make sure that you have a custom username so it is easy for the recipient of the card to read and then type into their browser.

3.   Add to Your Website and Blog: One of the best ways of promoting your social networks off-site comes courtesy of the networks themselves.  May have plug-ins that are free and easy to add into the structure of your blog and website.  These look like boxes with your logo, recent activity and a box for the viewer to click to connect.  These allow people who are visiting your blog/website to easily engage with you on the social platforms WITHOUT leaving your site.  Plus, as you update your social networks, it reflects on your blog/website badge which not only makes you look up to date, but it provides your website/blog with fresh content on a consistent basis.

4.   Add Share Buttons to Your Website and Blog: If you are constantly publishing content to your website and blog, why not allow others to share it?  This is a bit more complicated, but a web design professional can help you do this.  If you don’t have this, you are definitely missing a trick.  Also – make sure that you have an RSS feed on your blog, it is very important and can be used in many wonderful ways online!

5.   Add to Your Advertising:  This one is a no-brainer – make sure that you add the link to your social media presence in your magazine, newspaper, radio and television advertising.  Just think: you are spending quite a bit on advertising, why not get the most bang for your buck.  Also, you can use your social media presence to support a contest that you are promoting through your advertising.

6.   Add to All of Your Marketing Collateral:  This is another no-brainer.  If you have brochures, media packs, flyers or physical promotional products – add your social media link to them.  Easy as that!

7.   Add to Your Events: When putting together the promotional schedule for an exhibition or event that your company will be represented at, make sure not to forget to add your social media profiles to the game.  Make sure that it is on the collateral and stand, but you can even run a Twitter contest during the event and promote it through a bag drop.  There are lots of ways…just think out of the box!

8.   Add to Your Contest:  I touched on this earlier, but when you are holding a contest, a great idea is to use the opportunity to showcase your social media profiles.  Especially on Facebook, you are able to nearly duplicate the look of your website on your Facebook Page – it is just down to making the cross marketing happen and finding a designer to complete the job.

9.   Add Your Networks to Your Phone:  This little tip does involve a bit of on-site promotion.  One of the biggest tips that I have is that if you have a smart phone you should have the main social media sites you us downloaded and ready to use on your phone.  This way you can share pictures, video and information in real-time from anywhere.  There are always things that you miss that you regret not sharing, this makes sure that it doesn’t happen again.  This tip is also helpful when you need to show people your profile in a pinch if you are meeting them face-to-face and describing your online work.  I’ve had to do it about a million times, so it does happen.

10.   Add it to Your Vocabulary:  Do you ever tell anyone about your social media presence?  Or do you just think they will find it on their own?  In order for people to find and engage with you online, they need to know that you exist online….and many times if you have a very common name brand or name, it can be confusing and difficult to locate you.  So make sure that you talk about your presences on your calls, when you meet someone new, at events and more.  The people you interact with everyday can be some of your biggest supporters on sites such as Facebook, Twitter and LinkedIn.

I think the overriding message here is to mention your social media presences as much as possible.  Remember, if people don’t know that you are using social media sites to promote your company – they aren’t going to look for you.  Let them know, it’s the best way to go!  At the end of the day, you wouldn’t send out a marketing material without your web address on it, would you?

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Facebook Page Creation 101: The First Steps to Get Started

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26Jun
Facebook, Social Media, Uncategorized

If you have not already created a page for your business on Facebook, then today is the day!  You’ve probably been kicking around the idea for some time now and are ready, but maybe you are so unfamiliar with how Facebook works that the whole process is extremely daunting.

That’s where I come in.  I want to cover the BASICS of setting up and claiming your company’s Facebook real estate!  Let’s get started:

1. Find and Click the “Create a Page” button.  If you do not have a Facebook account, you will find this option on Facebook.com under the green “Sign Up” button.  If you already have a Facebook account, click the Facebook logo on the top left hand side of the screen (this will take you to your Newsfeed).  On the left hand column you will see “Pages” as one of the sections – click on the word “Pages” or “More”.  This will take you to the main “Pages” section and right at the top you will see the “Create a Page” button.  Just FYI – this button is also at the bottom of every page, but is hard to see as the information keeps populating on each page and pushing it down….so it is a little tricky to catch.

2.  Identify the Type of Business.  Once you click “Create a Page” you will be taken to the new page that gives you 6 business-type options to choose from.  These include:

  • Local Business of Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

Choose which of these describes your business the best.  My tip here is that some companies will have trouble deciding between Local Business or Place and Company, Organization or Institution.  My rule of thumb?  If you would like people to come into your location to purchase or do business, always choose Local Business or Place.  If you only have one location, but serve a national or international audience, choose Company, Organization or Institution.

3.  Choose Category and Add Company Name.  Once you click on the type of business, you need to choose a specific category for your business.  There is a drop-down menu where once you click, you will get a myriad of options.  The problem many companies have at this stage is that these categories can be a bit broad and not specific enough.  This means that you need to think bigger and really consider which of the categories fits you best.  Once you choose, add your company name in the space provided, check the box next to “I agree to Facebook Pages Terms” and click the “Get Started” button.

4.  3 Step Company Set Up. The next page will give you 3 prompts:

  • About
  • Profile Picture
  • Facebook Web Address

First is About.  You will need to add a description of your business.  This will show up under your logo when your page is live.  My top tip is to add a short description AND your full website to this.  So for example your website should look like this “http://citsprojects.in/clientprojects/thegoagencyusa” and not like this “www.thegoagencyusa.com”.  This will enable your website to be clickable directly from your homepage later.  Keep this BELOW 150 characters (including spaces) and all of the information will display properly.  Next, in the place where you can add you website – add ALL of your online links, exactly as shown above.  Add one at a time and then click the button next to the box that says “Add Another Site”.  This will give you another box to type in your next online hub.  Here are ours as an example – make sure that you type them EXACTLY as they appear in your browser bar: “http://citsprojects.in/clientprojects/thegoagencyusa http://www.twitter.com/thegoagency http://www.pinterest.com/thegoagency https://plus.google.com/b/110954320424153293004/110954320424153293004/posts http://www.linkedin.com/company/the-go-agency”

Then specify if your company is real and suitable for the category you choose on the previous screen and that you will be the official representation of your company on Facebook.  Once you have done this, click Save Info.

Now it is onto your profile picture, which is actually your company logo.  You want to make sure that this is sized to 200 x 200 pixels.  You must FIRST do this formatting before you upload.  Once you have your logo formatted, click “Upload From Computer”, choose file from your computer, wait for it to appear in the empty box and then click “Next”.

Now you must choose your Facebook Web Address.  There are two suggestions that I have for this: either use your company name or your website address.  This will make it easy for you to share with other people and for others to easily find you.  My only caveat is that if you are called “McKinney and Sons Plumbing” and your website address is “www.brokenpipesrus.com” I’ll suggest going with your company name.  It is up to you, but impossible to change later – so really have a good think before you choose.  If you need some more time to think, you can click Skip and do it later from your Admin panel.  If you are able to decide on one, add it and click “Set Address”.

And you are done!  You have just created your first Facebook Page!  Now I would suggest taking the tour that Facebook provides and begin diving in deeper to your setup options.  I have written many articles here about different ways to enhance your Facebook Business Page – so make sure to check these articles out to learn more about how to really brand yourself on Facebook and begin finding and engaging with your target market!

Welcome aboard!

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Quick Admin Set-Up Tips for Your Facebook Business Page

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21Jun
Facebook, Marketing, Social Media, Uncategorized

Setting up a Facebook Page for the first time can be a slightly confusing endeavor.  If you have just decided that you are going to throw your marketing hat into the Facebook ring, there are many aspects of proper page setup that you are going to have to know.

On the front end (your visible Page) you will need to focus on such items as: creating your perfect logo image, initial description, cover image, custom tabs and first posts.  But were you aware that there is an entire back-end that is not entirely visible to the public eye?

In this blog I want to give you 10 quick tips to getting your Facebook Page back-end setup effectively.  You will be able to access this dashboard of options by clicking the Edit Page button, and then choosing Edit Settings on your Admin Panel (see image in post). Once the page is pulled up, you will see options going down the left hand side.

My 10 suggestions for you, by tab:

Your Settings Tab
1.  Make sure that the boxes are checked for: Similar Page Suggestions, Posting Preferences, Email Notifications and Onsite Notification.

Manage Permissions Tab
2. Page Visibility:  if while you setup the page you do not want it to be seen, check Unpublish page.  When you are ready for people to see it – uncheck the box next to Unpublish page.

3.  Tagging Ability: I suggest you uncheck the box next to Tagging Ability as this can be a source of spam on your Page.

4.  Messages:  put a check in the box next to Show “Message” button on Page.

5.  Replies: make sure to check the box so that you allow replies to comments on your Page.

Basic Information:
6.  Category: make sure your company is in the correct category.

7.  Sub-categories: type and choose sub-categories for your business.

8.  Address:  add your address to enjoy the map feature/places feature on your page.

9.  Make sure that you fill in the following COMPLETELY: Short Description, Company Overview, Description, General Information Mission, Products and more.  Different pages have different options – make sure that you fill out the information fully, as this is the information that will be visible on your page.  Pack it with keywords and don’t forget to add your contact information.  In the Website tab, add links to ALL of your online hubs (including other social media hubs).  It may look messy in the box, but it will be in column form, and hyperlinked, on your live Page.

Profile Picture
10.  Edit Thumbnail: click on this (which is a link under your logo) and a small box will pop up.  Make sure that you have a check in the box next to “Scale to Fit”.  This will scale your logo to look professional in posts and elsewhere on Facebook.

Once you have these setup, you may want to circle back and really go through each one of these tabs to see all of the settings available to make sure that you have it all setup accordingly and try your hand at enhancing your settings.  Also (especially on the Basic Information tab), toggle back from your live page and back-end to see where improvements can be made.

Want more tips?  Drop by and Like us on Facebook here!

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