How Can Attorneys Use Social Media?

5Oct

Advertising, Facebook, Google+, Instagram, LinkedIn, Marketing, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized, Video, YouTube

For some professionals, social media marketing just doesn’t seem like a useful tool. Legal professionals took a bit of time to get on board. After all, it almost seemed unethical to be on Facebook, Twitter, and Instagram. Their whole career is about privacy and confidentiality after all. Well, now a mass majority of lawyers represent themselves on social media profiles. What exactly do they share with their audience?

These are the best activities attorneys and lawyers can hope to accomplish:

– Educate. One of the most effective hats an attorney can wear on social media is that of an educator. Depending on your specialty, you can write long-form articles and explain an element of the law to your readers.

– Advise. With a healthy dose of fine print and disclaimers, you can provide suggestions and tips for those who seek advice online. Always make sure you’re suggesting to get the real help by seeing you in person!

– Network. Attorneys need to market. We advise you to connect with other professionals through LinkedIn, and invest a bit into Facebook advertising to spread the word about your firm.

– Redirect. You’ve already created a website with a hefty amount of information about you and your firm. Promote its various pages and blog on Facebook, Twitter, and LinkedIn.

As you can see, even attorneys can find a home on social media. It provides many opportunities to present yourself as a professional, but also an excellent way to drum up prospective clients and connections.

Are you an attorney with a lack of social media representation! Contact us! We will make you and your brand shine!

5 Ways To Write A Stellar Social Media Update

By Christopher Tompkins

29Sep

Copywriting, Social Media

Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable on the web.

Internet communications changed the way we write and promote our brands. What strategies work the best for social media users? The following five types of updates are sure to pull in readers!

1. Lists. Whether your post is “Top 10 Restaurants in Nashville” or “The 5 Most Important Documents For Estate Planning”, people love lists. They are easy to read and get right to the point.

2. Definitions and industry terms. Does your industry have specific terminology? Teach them to the audience! For example, “The Legal Terms You Need To Know!” is an excellent way to spread a wealth of knowledge.

3. Casual tone. Today’s consumer likes a casual and conversational tone for marketing. “Check out these…”, “Come see our…” further strengthen your brand’s approachable feel.

4. Questions. “Could These Foods Help With Alzheimer’s?” Crafting a social media post in the form of a question is always a good way for readers to click and search for the answer.

5. Powerful vocabulary. Finally, no matter what way you craft your message, your words need to pack a punch. Don’t waste room on weak words. Instill a sense of urgency and importance.

Does your marketing team have writer’s block? Contact us! Our copywriting department will be able to craft your brand’s message into a professional and effective piece of marketing.

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How To Make Your Customers Social Media Stars

By Christopher Tompkins

27Sep

Business, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Pinterest, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following tips:

1. Retweet and Quote tweeting. For big brands, they can be tagged thousands of times a day, especially after a really successful post. Every now and again find a tweet that you’re mentioned in (try to choose a positive one!) and retweet it.

2. Fan of the month. Some companies will have nominations for fans of the month and showcase particularly faithful fans on their social media profiles. Strictly speaking business, it’s awesome publicity.

3. Testimonials. We all know the power of testimonials. Good reviews are social media gold! Share a customer’s positive experience with the rest of your online followers.4. Replying. One of the first rules of social media is responding to messages. ALWAYS stick to this rule, even if it’s a short reply. Be sure to stick to this rule! Otherwise, your fans will feel ignored.

These methods make those chosen customers to feel special, but your whole social media audience will see you care!

Did you know The Go! Agency is the representative of hundreds of companies online? Let us do the connecting for you! Your customers will be glad you did.

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Is Your Social Media Marketing Speaking A Different Language?

By Christopher Tompkins

25Sep

Advertising, Business, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Social Media, Social networking, Uncategorized

Does it seem like you’re speaking a different language than your customers? You actually might be! I’m not saying you accidentally wrote your Facebook updates in Japanese, but perhaps you’re not speaking the way your customers like or understand.

Social media, in a nutshell, is about two things – communication and community. As such, you’re going to need to know your customers and how they talk, or rather, how they expect you to talk. Here is why your writing may be your social media downfall:

1. Tone. Social media is the same as any other form of marketing in the respect that your company needs consistency. The language you use should be of the same tone as everything you do. Are you a business that gives off fun vibes, like a beverage or fashion line? Then keep it fun! Are you a divorce lawyer? Then maybe you should stick to a more professional feel. Either way, the right tone is essential to powerful and unique messages.

2. Technicalities. Some industries require customers to understand the nitty-gritty mechanics of the product. Others are better off simply explaining the benefits of the product. After all, a cleaning supply company probably won’t disclose all the science behind their products. On the other hand, a computer company may explain the type of processor or monitor screen resolution.

3. Content. Social media marketers need to study what kind of content their audience responds to the most. Whether it’s promotional posts, news articles, or even memes, it’s up to YOU to make sure there is engagement!

4. Timing. Each platform has a different “prime time” for posting. Some scheduling times are more effective than others. However, your audience is also an important factor. Your demographic should shape when your content is sent out. Some people check the internet on Tuesdays at 10:00am, others at Friday at 9:00pm. Study your followers!

Who is your ideal customer? The answer to that defining question should determine how you talk, what you talk about, and when you say it. It’s imperative that you pinpoint your ideal demographic and the people you want to sell to. Otherwise, you might as well be speaking a different language!

Are you ready to reach out to your customers like never before? Contact us today to create an effective marketing strategy!

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How To Save Your Failing Facebook Page

By Christopher Tompkins

How-To-Save-Your-Failing-Facebook-Images-200x300

22Sep

Facebook, Social Media

Is your business struggling to make its mark on the web? Social media has proven to be the most effective avenue for online brand awareness, and Facebook is the best platform to find your perfect audience. With nearly 2 billion people actively logging in via desktops and mobile apps, a company can quickly stand in the limelight! But what if your content is putting your audience to sleep?

While over 50 million businesses use Facebook, not all manage their profiles correctly. Are your posts preventing you from reaching out? These methods are surefire ways to raise engagement for any business:

– Stay consistent with your brand’s signature style and tone. Stay true to the brand that you have already established.

– Add a unique social media touch. Don’t just feed them the literature from your brochure – spice it up!

– Invite your audience to participate! It is social media after all. You want people to start talking!

– Utilize your industry’s community. Share material such as news, quotes, and trending topics that will grab your readers’ – and potential customers’- attention.

Did you know that The Go! Agency expertly manages hundreds of Facebook accounts on a daily basis? Our staff is certified and trained in the most effective marketing techniques and researches what online audiences respond to the most. On a daily basis, we fine-tune our strategy so every client reaches its full potential. Isn’t it time you stand out on the internet?

Contact us today to see how The Go! Agency’s team can make Facebook work for you!
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The 4 Facebook Ads Your Page Needs

By Christopher Tompkins

21Sep

Advertising, Facebook, Social Media

Businesses of various sizes, industries, and locations are flocking to Facebook! Entrepreneurs and professionals realize that their target customer base is just a few clicks away. How are they promoting themselves? Facebook advertising!

When one thinks of online advertising, those pesky pop-ups come to mind. Facebook advertisements are more subtle, engaging, and effective. To make things even better, there are multiple types of ads. Here are the four categories that you can benefit from right away:

– Boosted posts. Sometimes, you have a post that hits the spot. If you see a piece of content that’s receiving decent engagement, boost it! It will expand its reach to as broad or narrow as you like, stirring up new connections and conversations.

– Page likes. Do you need more likes on your page? There’s an ad for that! Likes are an essential element of Facebook marketing. These ads will raise your numbers quickly.

– Event awareness. Many companies use Facebook to promote their events and functions. Get those RSVPs back quicker than ever with Facebook ads.

– Website traffic. For many companies, their websites are driving forces of business and marketing. Your Facebook and website can – and should- work together to reap the rewards of the internet.

Unsure of which ad is best for your business? Let us help! We manage hundreds of Facebook pages and advertisement campaigns for clients, and they are blown away at their results!

Contact us today to see how your business can rock Facebook marketing!

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4 Steps To Awesome Facebook Visuals

By Christopher Tompkins

19Sep

Facebook, Graphic Design, Social Media

With all the content that’s online, how are readers supposed to remember your message? The answer lies in images. When visuals accompany Facebook posts, users retain 65% more of that message for the following three days. Striking imagery allows people to learn and remember information longer than mere words. Here are the best ways to use eye-catching, and memorable images in your social media!

– Infographics. Images, texts… why not both? With infographics, you can have the best of both worlds, as viewers learn information in an understandable and creative way. The internet has turned infographics into a hugely popular form, so don’t miss out on this method!

– Colors. Your Facebook posts need to stand out. The images you use need vibrant, noticeable colors. People are 80% more likely to engage with content that has bright colors!

– Bold text. If your images incorporate text in any way, make sure it’s big, bold, and readable. Don’t force readers to decipher your words.

– Consistency. Because posts with related imagery are 94% more likely to receive engagement and views, you need to be consistent. It has become a new industry standard to add images to every Facebook post to achieve better performance.

This is your chance to create a strong online presence. Make it count by incorporating photography, graphics, and infographics into your Facebook content! Here at The Go! Agency, our graphic designers and social media managers work hard to create beautiful and exciting visuals that readers remember!

Does your Facebook page look like a bleak landscape? Contact us to bring new life into your social media marketing!

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Hashtags And Hot Topics: A Marketer’s Responsibility To Stay Relevant

By Christopher Tompkins

15Sep

Social Media

Thankfully, we are now in an age in which we know about events as they happen, as opposed to years ago when we would only know via the next morning’s newspaper. Social media has continuously been a driving factor in bringing important stories to anyone and everyone.

When social media marketers promote their brands on Facebook, Twitter, and other platforms, they need to keep the NOW in mind when creating content. Sometimes, the news is to their advantage, while other situations raise the need for delicacy.

Of course, incorporating trending topics is always a great way to boost engagement. Whether it’s #MerryChristmas or #ThrowbackThursday, joining a universal conversation can be very helpful. However, keeping your brand relevant isn’t only about spreading good wishes. Sometimes, marketers need to watch the top news stories to learn what NOT to talk about.

A perfect example of this would be when Amazon advertised a bowl decorated with the words “Cereal Killer” on their Facebook and Twitter. Unfortunately, this update published right after the Pulse nightclub shootings in Orlando. As you could imagine, the feedback was not so great. It was a case of writing the wrong post at the wrong time, surely a mistake, but it’s still a lesson to all marketers. We have a responsibility to our readers and brand to steer clear of sore subjects and stay aware of what’s happening in the world.

As many marketers use scheduling tools to stay ahead of the game, we need to keep in mind what we have ready to send out. If something happens that may put certain content in a negative light, you better “stop the presses.” As always, be sure to steer clear of anything political, religious, or controversial, unless you’re willing to put out a firestorm.

While “keep things light” is a nice mantra to stick to, sometimes even the smallest comment could cause problems. If this kind of situation does happen, don’t ignore it. Offer a public apology and see to it that it doesn’t happen again.

Share your thoughts below!

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Is Your Business Ready For These Social Media Updates?

By Christopher Tompkins

14Sep

Advertising, Business, Facebook, Google+, Instagram, LinkedIn, Live Video, Marketing, Social Media, Social networking, Twitter, Uncategorized

Social media marketing is all about a friendly back-and-forth conversation between brands and customers. Companies need to send out a healthy dose of content onto their platforms to achieve the friendly and potentially sales-boosting engagement we all hope for.

While there is a ton of ideas out there, there are particular posts that are reserved for when your audience is really rocking. After you spend time growing your Facebook, Twitter, or Instagram community, then you can drum up some real conversations and engagement with the following ideas.

Contests. Obviously, contests will only work if you have participants. That’s why it’s important to hold off on hosting one until you have an active audience. When the time is right, these little competitions will be helpful for boosting numbers. Neither the prize nor conditions need to be elaborate. Usually, entrants just Like the post and page, but there can always be fun and simple twists.
Polls. Looking for some honest feedback? Ask for it! Polls are helpful tools that aid your company in a variety of ways. On Facebook, you can take advantage of the reaction system. For instance, you can say “React with a heart for option A. React with an angry emoji for option B!” For Twitter, many marketers use the, “Quote Tweet for option A, Retweet for Option B” method. There are also more sophisticated polling methods such as customizable widgets. A quick Google search will land you today’s most popular software.
Word games. Add some fun to your content by adding a caption contest or fill-in-the-blank post. Everyone will smile when someone enters a funny response, but they will roll their eyes if there are no responses. This is why you need an active audience for these kinds of posts.
Pro tips. If you are a professional, you should share your wealth of information. Choose a specific day of the week and share a tip for customers and fellow colleagues in your industry.
User-generated content. Once you have a strong internet presence, ask your fans to share pictures of them using your product or service. This instills humanity into your feed. You can even create your own, unique hashtag and request people to use it when sharing. For example, the fine folks at Prisma, an image filter app, share and like most posts that have #Prisma.

These five content ideas are sure to get people talking about your brand online. Be sure to take social media marketing slow and steady, though. Otherwise, your new contest, poll or custom hashtag could fall on deaf ears.

Share your content ideas below!

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The Single Most Heinous Crime Of Social Media Marketers

By Christopher Tompkins

12Sep

Social Media

As much information there is about how to use social media out there, there’s just as much about what not to do. It seems like everyone has an opinion about how to handle this social media marketing thing. Some ideas are great while others could sabotage the reader. Regardless, most professionals agree there’s one thing that no marketer should ever do…
Trying to market on social media without a strategy.

The heart and soul of your campaign should be a thought-out plan. Without a plan, your content will be aimless, and your followers will notice. However, a good strategy can usually rectify any problems marketers may come across.

As your team plans, ask the following questions:

– What results do we want from social media marketing? From an archaic viewpoint, marketing = sales, right? Seems like a simple strategy. Well, social media adds the human aspect of communication, which means that it’s all going to be a bit subjective. Engagement and brand awareness should be the biggest goals, rather than straight sales. It’s just not how the game is played anymore.

– What tone are we trying to strike? This also depends on your audience. What language, keywords / phrases, and imagery pulls in your desired customers? Figure that out and stick to it!

– Which platforms are best? Not every brand can be on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. Marketers need to figure out what sites are right for them. The answer may lie in the target demographics, industry, and resources available.

– How often should we post? When you decide on your platforms, your need to figure out how often you’re publishing content. Usually, social media is best with two posts a day, but you may wish to do more or less as well as sharing others’ content. Just remember, there is such a thing as too much and inconsistent sharing.

– What tools are at our disposal? Does your marketing department have access to mobile devices such as a tablet or smartphone? If so, you can access Snapchat and various third-party apps that help create engaging content. Do you have original photos or a copywriter? There are many aspects of social media marketing that could use a professional touch. You should also realize that advertising is your friend. It will help place your updates in the spotlight.

– What content is best for you? Which updates does your audience respond to the most? Interesting news articles, quotes, coupons, funny pictures? How about all of the above? This step is one of the most important when creating a strategy. Check out our blog post about the five types of social media posts here!

Making a social media marketing strategy requires some serious brain power. Your team has some thinking to do. Once you devise the best possible plan, your journey into online marketing will be much easier and more effective.

How do yo make a social media strategy? Comment below!

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Tag : facebook marketing