The internet is a busy and crowded place, stuffed to the brim with relevant content. Every industry has a whole world of knowledge to discover, which is available on the web. Some of it is credible, some of it is junk. It is important to do your research into what your posting and who wrote it.
As we have mentioned before in previous blogs, it is important to mix relevant content into your social media updates to balance out promotional posts. But what exactly should you share? News articles that are directly related to your field of expertise can be great tools for engagement. However, you will want to be sure that you actually agree with what the article says and what the author stands for.
Each industry has their own well-known experts, as well as blogs and news sources that are considered credible. Depending on the field that you work in, you will be able to find many articles that you can share. Of course, there are big news sources like CNN, MSNBC, and The Huffington Post that are renowned amongst all walks of life that you can rely on for quality content. If you find yourself on a lesser-known website, be sure to scan the page for any offensive imagery or copy. Some blogs will have a mess of sketchy ads strewn about the layout, sometimes hosting spam-like material. Advertisement is a necessary evil to make the internet keep chugging ahead, but you don’t want your readers to see inappropriate content. Speaking of advertising, you should check to see if your competitors are advertising on the website. This is especially true if it is a niche news source that covers topics specific to your industry. You don’t want sharing content to backfire!
Where do you find these kinds of articles? You can search your traditional search engines like Google and Bing, however that is going to deliver you a ton of links to weed through. It is suggested to look through social media itself to find articles that are being talked about. This will help you pick the popular subjects, but you will also have access to recently published news. You will want to check the dates of the material you are sharing. If the post is from months or even years ago, the information could be outdated or irrelevant. You want to present yourself as a “mover and shaker” in your field and that means keeping in-tuned with what is happening now.
Sharing engaging and interesting content is essential to your social media activity. You want to seem involved in the community you are trying to tap into. By giving extra publicity to these sources, your name will also pop up in unexpected ways as users search for the subject matter and author. So, start sharing!
How do you find relevant and credible sources? Comment below!