Author : Christopher Tompkins

What’s Trending on Twitter? Using Trends to Target Local Markets

26Jul

No matter what your skill level, it is safe to say that when you are trying to keep abreast of all of the activity taking place on Twitter help is always handy. Twitter itself offers many great features to help you make sense of their fast-moving landscape. Among these features are: suggested people to follow, […]

Want to Market on Social Media? Do This First!

By Christopher Tompkins

18Jul

Facebook, Google+, LinkedIn, Marketing, Social Media, Twitter, Uncategorized

A question I am asked again and again is how does the team at The Go! Agency come up with a social media marketing strategy for our clients. It’s one of those questions that I wish there was a direct answer to – as I know so many of you out there are eager to […]

Increasing LinkedIn Engagement and Credibility with Endorsements and Recommendations

By Christopher Tompkins

17Jul

LinkedIn, Uncategorized

A large part of LinkedIn has to do with your reputation and how you are viewed by not only your peers, but also the masses at large. Credibility and visibility are two other factors that, when paired with a solid reputation, can make for not only a killer LinkedIn profile – but also a more […]

Is Hootsuite Right For My Business?

By Christopher Tompkins

16Jul

Facebook, Google+, LinkedIn, Marketing, Social Media, Twitter, Uncategorized

For many of you marketing your businesses on social media, you know there are many other tools you can utilize to effectively keep on top of your daily social media marketing commitments. Third-party tools are available for free, or a small charge, and can help you do everything from schedule posts to find influential people […]

Ever Get Locked Out of Your Facebook Account? Easy Access Tips!

By Christopher Tompkins

12Jul

Facebook, Marketing, Social Media, Uncategorized

For so many businesses in this increasingly overwhelming online climate, access to usernames and passwords can make or break your business. You have to login to do everything from transferring money from your bank account to paying your electric bill. At times I am actually amazed at how many login/password combos that I actually remember […]

Twitter Lists: How to Create and Populate Them

By Christopher Tompkins

11Jul

Social Media, Twitter, Uncategorized

One of the best features of Twitter, but little used by Twitter newcomers, is the Twitter Lists function. If you want to get the most out of this popular site, this is a great way to target your marketing efforts while shaving valuable time off of your daily onsite work. Before you create your list […]

What the Tweet?! A Quick Rundown of Twitter Terminology

By Christopher Tompkins

9Jul

Social Media, Twitter, Uncategorized

If you are new to Twitter, you will understand almost instantly that the Twitterverse has its own language and lingo. Even the fact that I used “Twitterverse” in that first sentence speaks volumes about the learning curve for newbies. To help you climb this terminology mountain, my team and I have assembled a quick glossary […]

“Hey, Your Links Aren’t Working!” – How to Avoid This and Other Social Media Pitfalls

By Christopher Tompkins

8Jul

Facebook, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

There is nothing worse than being called out by your target audience for a broken link, mis-spelling or grammatical mistake on one of your social media updates or profiles. The obvious way to avoid this would be to proof-read and double check all of the links and content before you post. But what happens when […]

Using Advanced Searches on LinkedIn: 7 Areas of Focus

By Christopher Tompkins

3Jul

LinkedIn, Social Media, Uncategorized

As you get more familiar with social media marketing, you will find that you want to find new and exciting ways of finding information – in a quick and easy fashion. Beyond this, you want to be able to find the EXACT results you are searching for, not a bunch of unrelated information. Of all […]

“Ugh! How Do I Change My Twitter Settings?!” We’ve Got You Covered…

By Christopher Tompkins

2Jul

Social Media, Twitter, Uncategorized

Once you have created your Twitter account and tried your hand at branding your profile picture, cover image and background – you will need to come to terms with the administration panel on the backend of your Twitter account. While the words “backend” and “admin panel” can make be a bit off putting, in reality […]

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