I want to share with you my top 30 suggestions on how to effectively get started with your online and social media marketing. As no business is alike, my guess is that each and every one of us are at different levels of preparedness. With that in mind, I started with the most basic point; […]
Read MoreIncrease Social Media Engagement: 10 Ways to Optimize Your Social Media Content
22Jun
Attempting to master social media marketing can be both confusing and overwhelming at times. Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company. When it comes to social media, the nucleus of all engagement is content. […]
Read MoreTag, You’re It! The Importance of Tagging in Social Media Engagement
16Jun
If you are executing social media marketing campaigns for your company, the odds are that you are encountering a foreign language. Not necessarily a foreign language in terms of continent, but in terms of social media lingo. Social media lingo is one of the biggest barriers to entry for many companies. Learning a whole new […]
Read MoreWhat the #Hashtag?! The Simple Explanation of What Hashtags Are and How They Are Used
8Jun
Anytime that I do a one-on-one consultation, group training class, or speech – there are a myriad of questions that I am generally asked: How can I generate leads on social media? I don’t have any time. How can I do social media? What’s the ROI of social media? Over the past year I have […]
Read MoreImproving Facebook Engagement: What You Need to Know About Native Scheduling
1Jun
As a busy executive myself, I am sure that you are pressed for time on a daily basis. Who isn’t? With all the questions, requests, appointments, and projects that you need to complete – I am surprised at times that we can keep it all together. So what is one thing we always look for? […]
Read MoreThe Best Times to Post on Facebook, LinkedIn, Twitter
6Mar
When you are executing a social media marketing strategy, there is a lot to think about. You might be concerned about: The use of visuals Your content strategy Who will be executing the work How will you measure your results When the work will be done There is such an overwhelming amount of planning that […]
Read MoreA Comprehensive List of Social Media Sizes
19Feb
Are you trying to make a splash on social media, but struggling to present your images in the best way possible? It all comes down to formatting your images to the best size on each of the different social media sites. This blog is all about social media sizes. Scroll down and you will see […]
Read MoreIs Your Website Competitive? Here’s How to Find Out!
16Feb
If you have an online marketing strategy for your business, it pretty much goes without saying that you have a website showcasing your brand online. You may think it is visually stunning and hits the nail right on the head. Or maybe you think: who cares, its only a website, I do all of my […]
Read MoreUsing Facebook Groups to Get Your Message to the Masses
13Feb
Many LinkedIn networking professionals understand the benefit and power of using LinkedIn Groups to market their business. It is one of those features that enables you to reach thousands of people in a very targeted way. But what if I told you that Facebook had a similar feature? Facebook has a (much less robust) version […]
Read MoreWhy You Need To Get Your Branding Right the First Time
11Feb
It is no surprise to anyone that marketing departments do not have the endless budget to satisfy a hungry company’s every marketing desire. In fact, many times it is difficult to squeeze enough money out of the overall budget to get some of the necessary tasks executed. Oddly enough, many times over-spending in marketing is […]
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