Author : Christopher Tompkins

How to Enhance and Maximize Your LinkedIn Company Page

20Aug

In my previous post I showed you how to create a Company Page for your business on LinkedIn as well as how to add your products and services to the page to increase visibility and credibility. Now there is another step that will take your LinkedIn Company Page to the next level, but it is […]

5 Reasons Why You Need to Be Blogging

By Christopher Tompkins

19Aug

Uncategorized

Ok, I admit it. I really enjoy blogs and blogging. I love diving into the information, perspective and then sharing what I have learned and enjoyed with my friends. Hey…I am writing this to you on our blog after all! Although I am passionate about blogging, many marketers out there are still not clear as […]

How to Feature Your Products and Services on Your LinkedIn Company Page

By Christopher Tompkins

16Aug

LinkedIn, Social Media, Uncategorized

In my last post I took you through the step by step process of setting up your first LinkedIn Company Page for your business. If you missed this post, check it out in our blog archives. Now that you have your LinkedIn Company Page set up, its time to feature your products and services. By […]

Feature Your Brand on LinkedIn with a Company Page: Here’s How!

By Christopher Tompkins

15Aug

LinkedIn, Uncategorized

If you have been using LinkedIn as a networking tool for yourself, you understand how wonderful it can be in helping you connect with hard to reach people while gaining lots of visibility and credibility for your company. Another great way to promote your business and extend your reach on LinkedIn is to create a […]

Google+: Do I Need a Personal Profile or a Page?

By Christopher Tompkins

14Aug

Google+, Marketing, Social Media, Uncategorized

Since its inception at the end of 2011, Google+ has continued to grow and continues to define itself as a major player in the social media marketing arena. But did you know that aside from a personal profile, your businesses also has the opportunity to throw its hat in the ring with Google+ Pages? While to […]

Is Your Company Making These Social Media Mistakes?

By Christopher Tompkins

13Aug

Marketing, Social Media, Uncategorized

With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns. As an owner […]

Need Online Marketing Help? Stand Out From the Crowd With These Resources

By Christopher Tompkins

9Aug

Healthcare Marketing, Marketing, Uncategorized

We all know that putting together the definitive list of marketing tools is nearly impossible (and pretty daunting). There is just too much good information out there, not to mention that my team and I find new and exciting sites every day! Over the years I have been compiling a list of online marketing sites […]

Healthcare Social Media: 20 of the Best Healthcare Marketing Websites

By Christopher Tompkins

9Aug

Healthcare Marketing, Marketing, Social Media, Uncategorized

The healthcare industry is one that The Go! Agency works with extensively. All areas of this field – from recruiting, hospital groups, medical facilities and clinics, to individual physicians and practitioners – are waking up to the power of social media marketing. With the Age Wave and Baby Boomers demanding better, cutting edge, state of […]

Off-Site Social Media Marketing: 10 Ways to Market Your Profiles Outside of Facebook, LinkedIn and Twitter

By Christopher Tompkins

9Aug

Marketing, Social Media, Uncategorized

While going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of Facebook, LinkedIn and Twitter. While it may sound odd, cross marketing is an essential part of a successful social media marketing strategy (as well as […]

Healthcare Social Media Marketing: Why Are You Waiting?

By Christopher Tompkins

8Aug

Healthcare Marketing, Social Media, Uncategorized

It’s exciting to see more and more healthcare organizations buzzing about social media marketing over the past year. Social media marketing is such a wonderful way to connect with members of your target market (including your customers, referral sources, patients, and their families and caregivers). I’m happy to see healthcare organizations are beginning to adapt […]

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