When you begin to plan content for your social media updates, a little bit of finesse is needed. Sure, you can always share, retweet, and comment on others’ material, but this cannot be your only activity on your account! To have an effective social media marketing strategy, you need original material. It is easier said than done, as you could imagine. However, you do not need to be a master marketer to figure out how to formulate your marketing. Here are some of the tools of the trade:
- Promotional Posts- Of course, where would social media marketing be without…marketing? Strategically placed sales posts will be helpful as long as you do not drown your feed with them. Use strong language, be confident, and remind your followers why they chose you as opposed to your competition.
- Events- Depending on your business’ industry, you might host some events of your own and want to spread the word. Whether it is a company picnic, a guest speaker, or a blowout sale, social media is the perfect place to promote. You can also show your support for certain movements such as Alzheimer’s Awareness Month or contribute to fun events like National Candy Month.
- Imagery- Original visuals are integral to your posts. It is an important tactic to raise engagement levels. The best part is that you don’t have to be a professional graphic designer to make exciting pictures. Apps and websites like Canva and Layout make pictures look like they were done by a pro.
- Fun Posts- Yes, social media is great for marketing, but it is also a form of entertainment for many users. Create updates that are fun, engaging, and receive some feedback in the process. You can create quizzes, polls, caption contests, and more. These are the types of posts internet surfers look out for when browsing social media. Give it to them!
While it can be important to share others’ content and social media posts, it is just as important to have an arsenal of original and enticing updates to send out to your followers.
Do you have other ways of creating original content? Comment below!