11Jul

Marketing has long been a haven for creative personalities. The reason is obvious. Working on marketing campaigns means coming up with new ideas continually then using artistic abilities to bring them together. Whether it’s taking photographs, writing copy, editing together videos or creating animations. The creative possibilities of marketing are endless. We use every art […]

How To Test Your Email Marketing Timings

By Christopher Tompkins

0

11Jul

Email Marketing, Local Marketing, Marketing

Think of any aspect of your email marketing, and I guarantee it can be tested to find a way that works best for your audience. However, most email marketers focus on only a few things. The main aims of most emails are first to get your subscribers to open the email, to then read the […]

5 Ways To Use GIFs In Your Social Media Marketing

By Christopher Tompkins

0

11Jul

Marketing, Social Media, Social networking

Ah, the GIF — the ultimate form of communication in internet culture. Have a case of the Mondays? You could send a GIF of somebody falling asleep at their desk. Excited for the weekend? There’s a ton of GIFs that proclaim you are ready for some fun, from Despicable Me minions cheering to a firework […]

How Facebook Forever Affected Marketing

By Christopher Tompkins

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3Jul

Facebook, Facebook Advertising, Local Marketing, Marketing

Facebook just recently announced that they finally hit the 2 billion user milestone. That’s more than the number of people living in North America and Europe combined! The social media platform has turned itself into a massive community where anyone and everyone can find exactly what they are looking for. It’s easy to see how […]

Social Media Marketing VS SEO

By Christopher Tompkins

0

3Jul

Local Marketing, Marketing, SEO, Social Media

Running a business often means making compromises in your marketing efforts. None of us has a magical money tree. No matter how big our business grows, our marketing budgets are always finite. We can’t afford everything. Which often means making some tough choices. One choice I often hear people discussing is whether money should be […]

How Much Email Marketing Is Too Much?

By Christopher Tompkins

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27Jun

Email Marketing, Local Marketing, Marketing

Finding the right balance for your email marketing can hard. If you send too many emails to people on your email list, you come across as spammy and unprofessional. But if you barely send any emails, you can easily get forgotten about or buried beneath all the other emails in the world. So how many […]

8 Benefits of Social Media for Senior Living Communities

By Christopher Tompkins

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26Jun

Local Marketing, Marketing, Social Media

I recently spoke with Lana, the marketing director of a senior living community, about social media for their property. She was surprised that I brought up the concepts of Facebook, Twitter, and LinkedIn for her line of work. “I don’t think our community seems to be right for social media. That’s for trendy, hip companies, […]

Social Media Metrics You Should Be Tracking Right Now

By Christopher Tompkins

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26Jun

Facebook, Local Marketing, Marketing, Social Media, Twitter

Last week, I spoke about social media metrics and why they matter. This week, I want to give a rundown of the most important social media metrics to track and what they can tell you. When you take into account all of the social media platforms available, along with advertising platforms and then statistics from […]

Why Do Social Media Metrics Matter?

By Christopher Tompkins

0

20Jun

Marketing, Social Media

You’ve probably heard it thousands of times now, from countless bloggers and experts. Like a nagging parent that keeps asking you to clean your room. Over and over again you hear, “You’ve got to keep track of your metrics!” “Have you been using your analytics?” “HAVE YOU COLLATED YOUR SOCIAL MEDIA DATA YET?!” Maybe the […]

Top 5 Ways To Grow Your Email List

By Christopher Tompkins

0

20Jun

Email Marketing, Local Marketing, Marketing

Does your business have an email marketing campaign? If not, you are missing out on a unique opportunity to keep in contact with your customer base. But here’s the problem many companies have with email marketing – they don’t have any emails to send content! As you might imagine, this could easily throw a wrench […]