Category : Social Media

Why Social Media Marketers Need To Go Native

7Sep

Sometimes, social media platforms’ algorithms present wonderful opportunities for marketers. Other times, they create challenges. The need for native content is a bit of both. Facebook, among other platforms, realized that they are better off when users stay inside their walls. They want people to stay on Facebook as long and often as possible. That’s […]

Major LinkedIn Update: The Return Of The Hashtag

By Christopher Tompkins

6Sep

LinkedIn, Social Media

There’s always one constant in social media – that nothing is constant. Back in 2013, LinkedIn tried, and quickly disposed of, hashtags. The professionals that use the social media platform just weren’t into it. Well, three years later, the handy social media marketing tool has returned to one of the most popular platforms around. However, […]

5 Ways Apps Changed Social Media Forever

By Christopher Tompkins

5Sep

Social Media

Remember when the only thing phones could do was make a phone call? Nowadays, you can literally run a whole business from the palm of your hand. Social media marketing is one of the industries that changed the most thanks to smartphone innovations. The main reason? Downloadable apps. With just the tap of a finger, users can […]

YouTube’s Iron Fist: What It Says About Social Media

By Christopher Tompkins

4Sep

Social Media, YouTube

Ever since people realized that they could say whatever they want on the internet, there have been people trying to figure out rules, restrictions, and ultimately, censoring. Obviously, once “censor” starts to be thrown around, all content creators’ ears perk up. Many creative individuals, whether they are in a business role or not, have found […]

Evergreen Content VS Dated Content: What’s The Big Difference?

By Christopher Tompkins

3Sep

Advertising, Business, Email Marketing, Facebook, Instagram, LinkedIn, Marketing, Periscope, Pinterest, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized, YouTube

Did you know that Apple is going to reveal iPhone 7 soon? That may be news at the time of this article’s publication, but in maybe a month or just a few weeks, that sentence will have dated this whole article. In a year, we’ll be getting ready for iPhone 7S, or whatever version Apple […]

How Marketers Can Win At Social Media Imagery

By Christopher Tompkins

How-to-WIN-At-Social-Media-Visuals-200x300

1Sep

Graphic Design, Social Media

Social media marketers always say “Content is King.” But what content truly holds the crown? When all is said and done, visuals rule over all. Strong imagery can fire up a social media marketing campaign to new heights. But what if a company’s marketers aren’t photographers, graphic designers, or filmmakers? Even worse, what if the […]

Is Your Social Media Marketing Falling On Deaf Ears? Focus Your Reach!

By Christopher Tompkins

31Aug

Advertising, Social Media

Social media marketing is about spreading your word as far and wide as possible, right? What if we told you that your business would actually benefit from a more focused audience? There’s something to be said about quality over quantity in the world of social media marketing. Think about a simple social media post, whether […]

6 Steps To Snapchat Stardom

By Christopher Tompkins

30Aug

Snapchat, Social Media

Slowly but surely, Snapchat is beginning to become a big player in social media. How can we tell? Facebook is starting to get nervous. They have created a bit of competition for the app-only platform including Instagram Stories and Lifestage. Marketers need to be aware of this new site that people are flocking to and […]

Social Media Multitasking: Why One Profile Isn’t Enough

By Christopher Tompkins

29Aug

Social Media

In the beginning, there was MySpace. That was consumed by Facebook, which had internet rule for a while. Then rose Twitter, Instagram, Pinterest, Google+, Weibo, LinkedIn, YouTube, Vine, Swarm, Tumblr, Foursquare, Meerkat, Periscope, Snapchat, Stacks, Stumbleupon, and Reddit. Whew! There are too many platforms to count, and while it’s impossible to successfully manage accounts on […]

8 Steps To Conquer Social Media Writer’s Block

By Christopher Tompkins

28Aug

Copywriting, Social Media

Social media marketing requires a large amount of creative juices and sometimes, the well runs dry. It’s okay, it happens to the best of us. Unfortunately, the internet isn’t going to wait for inspiration to strike once more. You need to jumpstart your imagination so you can make fresh, engaging content for your Facebook, Twitter, […]

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