Category : Social Media

Facebook Tries To Be A Cool Kid With Lifestage

27Aug

When Mark Zuckerberg first released Facebook into the world, its original purpose was meant to help college students to connect. In fact, you couldn’t even sign up if you didn’t have a .edu email address. Obviously, all that has changed. Now, everyone and their grandma (literally) has a Facebook page. This year, the primordial idea […]

Coming Up Next In The Social Media Marketing World

By Christopher Tompkins

25Aug

Social Media

Social media reflects the wants and needs of the people who use it. Because of that, it’s growth patterns are organic. Trends grow and fade, features are added and taken away. Some of these are very easy to predict while others come as a shock. For the rest of 2016 and early 2017, here’s what […]

5 Steps To Start Social Media With A Bang!

By Christopher Tompkins

24Aug

Social Media

It seems there’s a certain window of time for people to establish themselves on new platforms. For example, famous “YouTubers” have been on the site for years now, and it can be tough to break into that industry since there are so many others trying to do the same thing. The same applies to Facebook, […]

Scandalous Social Media! How To Stay Away From Controversy

By Christopher Tompkins

23Aug

Copywriting, Politics, Social Media

There’s no doubt about it – people love gossip, controversy, and scandal. It’s these spicy little tidbits that keep the internet alive and thriving. Whenever a celebrity or politician says something wrong, we eat it up as quickly as possible. While this is entirely true, it could be a road block for social media marketers. […]

Are You Fluent In Instagram? Insta-Terms You Need to Know

By Christopher Tompkins

22Aug

Instagram, Social Media

Social media and the internet had a certain impact on language. We have become quicker, shorter, perhaps even more impatient. Regardless, tools such as acronyms and hashtags gave us new ways to communicate, much like shorthand did decades prior. Above all other social media platforms, Instagram takes this to a new level. Instagram brings a […]

Why Facebook’s Ad Preferences Works In Marketers’ Favor

By Christopher Tompkins

21Aug

Advertising, Facebook, Social Media

An advertisement has to be really well made and relevant for the average social media user to pay attention to it. If it looks like spam or is pushing a product we have absolutely no interest in, we ignore it like the plague. Facebook knows this and is giving more power to the consumer by […]

Emojis – :) or :( ? What A Smile Says About Marketing

By Christopher Tompkins

20Aug

Advertising, Business, Email Marketing, Facebook, Instagram, LinkedIn, Marketing, Pinterest, Reddit, Snapchat, Social Media, Social networking, Tailwind, Twitter, Uncategorized

A long time ago, someone very clever saw a colon and a parenthesis next to each other, turned their head, and saw a smiley face. That was the beginning of what we now call Emojis. Now, we see these little images on text messages, emails, and social media posts every day. They have fully integrated […]

Loyal Customers: Your Social Media Secret Weapon

By Christopher Tompkins

18Aug

Advertising, Business, Facebook, Instagram, Marketing, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Remember when the only marketing was word of mouth? Neither do we. But testimonials from those who utilize your products or services and trust your brand are one of the most powerful tools you can use. This is still true in the world of social media marketing! People trust their peers more than they do […]

6 Ways Your Social Media Might Look Like Spam

By Christopher Tompkins

17Aug

Advertising, Business, Facebook, Google+, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Let’s face it. Nobody is a fan of junk mail. It doesn’t get much love thanks to the nature of the message it sends and tends to wind up in a trash bin. The same applies to social media marketing. There is a TON of content on Facebook, Twitter, Instagram, and the other platforms, but […]

Leave It To The Pros! The Benefits Of Outsourcing Social Media

By Christopher Tompkins

16Aug

Advertising, Business, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Pinterest, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized

We’re at the last part of our series focused on preparing your 2017 budget for social media marketing. After going through a variety of subjects including advertising, analytics, reachability, and training for employees, you may find your head spinning a bit. That’s entirely understandable as social media marketing can be a complex subject. One last […]

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