In the beginning, there was MySpace. That was consumed by Facebook, which had internet rule for a while. Then rose Twitter, Instagram, Pinterest, Google+, Weibo, LinkedIn, YouTube, Vine, Swarm, Tumblr, Foursquare, Meerkat, Periscope, Snapchat, Stacks, Stumbleupon, and Reddit. Whew! There are too many platforms to count, and while it’s impossible to successfully manage accounts on all of them, your company shouldn’t be satisfied with a single profile.
Each platform brings a plethora of different perks. Yes, the primary goals are communication and brand awareness, but how you do this varies substantially on the site you choose. This is why you need to learn to multitask on social media. Having multiple profiles will help you spread your word via different avenues. You can use the varied features of these sites to showcase specific areas of your business!
Each site covers a different aspect of social media. For example, platforms such as Instagram, Vine, Snapchat, and Periscope heavily rely on visuals, whether it’s a photo or video. This type of content is a must! You can’t simply post a line of text and expect engagement. Instead, get your creativity hat on (or hire a marketer who has one) and be ready to send out some artistic pieces of marketing.
Twitter is about the NOW. Second by second news can be shared through this popular platform. This is great for content such as everyday updates to press releases. Since you’re limited to 140 characters, you need to harness your other social media profiles and share links to more substantial content.
Facebook has a nice combination of text and visuals. It tweaks what users see based on their interests. This makes Facebook one of the most powerful and challenging of the social media profiles.
LinkedIn is strictly for business. Professionals come to network, promote, and find employment opportunities. You can also share longer articles that you have created. This is the place to develop real world connections.
Balance is the name of the game. As a business marketer, start with a Facebook and Twitter. Depending on your industry, upgrade to an Instagram and LinkedIn in time. Don’t bother too much with Vine, Tumblr, or some of the smaller platforms without having a firm grasp on social media marketing.
Additionally, do your research and find out where your audience likes to hang out. Younger people typically use Instagram, Snapchat, and Reddit. Business-oriented adults like Twitter and LinkedIn. Facebook is still the social media golden boy that house over 1.65 billion users. Different people utilize different sites for connecting with their favorite people and content.
When you do make multiple accounts, be sure to have consistent branding. Have a singular logo and banner, but be sure to adhere to site specifications. Overall, make sure your tone stays the same no matter what medium you’re using.
So, what’s it going to be? Facebook, LinkedIn, Snapchat? Take your pick and take your time when deciding how you want to spread your marketing power!
What social media platforms do you use? Share below!