Social media marketing is about spreading your word as far and wide as possible, right? What if we told you that your business would actually benefit from a more focused audience? There’s something to be said about quality over quantity in the world of social media marketing.
Think about a simple social media post, whether on Facebook, Twitter, etc. Obviously, you want a lot of people to read this content. But in reality, if you make the update too broad, your content will fall on a lot of deaf ears. If you don’t make it focused and narrowed to cater to your target audience (which is actually your target customers), the wrong people may read it. Sure, the more the merrier, but uninterested people probably will just keep scrolling through their news feed and forget all about that post or advertisement.
How do you really sharpen your scope? There are several different approaches to making sure the right people are reading your marketing masterpieces.
If using Facebook, Twitter, or Instagram, always be sure to use hashtags. These are essentially digital homing beacons that will attract people looking for material centered around its subject. Even if your platform of choice doesn’t allow hashtags, (i.e. LinkedIn, Pinterest) you can still write your updates in a way that clearly designates the demographic you’re trying to reach.
Successful social media marketers also understand the importance of content curation. Share relevant news stories and web content that pertain to the interest of your target demographic. This can be an industry update or even something lighthearted. Either way, make sure your followers will want to read it.
Advertising is another way you can be sure the right people are reading your content. Facebook and other platforms offer a wide variety of options so your advertisements, boosted posts, and sponsored content land on the screens of the people who would enjoy the ad instead of thinking it’s a nuisance.
Unsure of who exactly should read your social media content? You better go back to your business’ mission statement. Who is your product or service aimed towards? Every business has a target audience, even if you don’t know it. When it comes down to it, ask yourself who buys your products? When you have the answer, you will also have the same people you should market towards via social media.
Yes, it’s important to spread your brand to as many people as possible. However, if you aren’t focusing on your target audience, there’s no point!
How do you focus your social media marketing content? Comment below!