Category : Social Media

Coming Up With New Content Ideas

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17May

Content Creation, Copywriting, Local Marketing, Marketing, Social Media

Coming up with new content ideas for your website can start to get tough after a while. Once you’ve ticked off the obvious topics in your industry, you may find it a bit of a struggle to come up with new ideas. It doesn’t seem to get any easier either. The more you write, the […]

Facebook Live Anxiety And How To Deal With It

By Christopher Tompkins

11May

Facebook, Social Media

For over a month now, we’ve been going on Facebook Live each Tuesday to talk about social media. Everybody at the agency has had a chance to show off some of their expertise, but I’d be lying if I said that we’re all in love with doing Facebook Live. It’s strange, but when you take […]

At The Drawing Board: Creating A Landing Page

By Christopher Tompkins

10May

Advertising, Content Creation, Facebook, Facebook Advertising, Local Marketing, Marketing

In our last post in the At The Drawing Board series, we learned how to create a saved Facebook audience. Now you’re probably thinking, “Finally, we’ve got our audience so we can create our ads! Woohoo!” You could definitely do that, but you may be making a massive mistake. Why? Well think about this, where […]

4 Ways Simplicity Is Best For Social Media

By Christopher Tompkins

9May

Social Media

When people log on to Facebook, Twitter, Instagram, or another platform, they are immediately bombarded with enough content to make their head spin. With millions of tweets to read, comments to like, and live videos to stream, just viewing social media could be a full-time job! This, in a nutshell, is why simplicity is key. […]

Why Is Everybody Jumping On The Snapchat Bandwagon?

By Christopher Tompkins

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3May

Content Creation, Facebook, Marketing, Snapchat, Social Media

Life is filled with fleeting moments. A baby’s first steps. A first kiss. Graduating from high school. A 25th-anniversary dinner. Social media has allowed us to share these short but BIG moments with our friends. So others can experience the highs in our lives and connect with us. But there’s a flipside: When we share […]

At The Drawing Board: Creating A Saved Facebook Audience

By Christopher Tompkins

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2May

Advertising, Facebook, Social Media

Choosing an objective for your Facebook Ads is easy as it will correspond to your overall goal. It shouldn’t take too long to decide on what type of ad you want to run. But before you even think about writing copy or creating media to go along with it, you must first think about who […]

How To Avoid Writing Clickbait

By Christopher Tompkins

26Apr

Content Creation, Copywriting, Marketing, Social Media

Ah, clickbait. We’ve all seen it, whether it’s part of an online marketing campaign or simply a scam lurking around the web. Most of us have fallen for its trap at least once. If you’re unfamiliar with the term clickbait, you’ve still experienced the practice without even knowing it. It’s essentially social media posts, news […]

At The Drawing Board: Learning About Facebook Ad Objectives

By Christopher Tompkins

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26Apr

Advertising, Facebook, Social Media

In the last post in our At The Drawing Board series, I wrote about deciding on a marketing strategy. In this post, I’m going to talk about the first part of our strategy: Facebook Ads. We decided that Facebook Ads would be a good way to bring leads into our funnel and raise awareness of […]

The Worst Facebook Page In The World: Responding to Positive and Negative Reviews

By Christopher Tompkins

18Apr

Facebook, Local Marketing, Marketing, Social Media, Social networking

In my last post in our series about The Worst Facebook Page In The World, we discussed the importance of customer reviews on a Facebook page, along with reminding you that details on your page should be accurate and up-to-date. This time, I’m going to talk about how a business should interact with users on […]

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