In our last blog, we spoke about the importance of focusing your audience when you are working on Facebook advertising. This is an extremely important step in reaching the right audience. But time and time again, we hear from professionals who say, “My product is for everybody.”
Having this mindset is when problems start to arise.
There is a distinct possibility that you sell a product or service that could technically be used by everybody. However, that does not mean that every person wants/needs your product.
Everyone drinks water, for instance, so you could easily assume that the target audience of a bottled water campaign would be everybody. However, this disregards the fact that “everybody” would include multiple types of people (demographics), each of which would be best communicated with in a different way. Creating a marketing campaign that speaks to everyone is nearly impossible as different groups receive messages in different ways.
Think of everyone who lives on your street. They all have different ages, different interests, different ways of talking and thinking. So trying to create one style of marketing that would connect with each of them would be impossible.
It’s not just a good lesson for marketing, but a good lesson for life. You can’t be all things to all people.
Even if your product can be used by everybody, it’s best to target your marketing at a specific demographic instead, to make your message more effective. It’s better to hit a million people with a campaign that resonates with them, rather than hitting a billion people with something that makes them all feel apathetic.
In a perfect world, it wouldn’t be the job of your marketing department to choose this target audience anyway, it would happen while developing the product and branding it. Creating a bottled water that appeals to a certain demographic is better than a bottled water that’s supposed to appeal to everybody, and then has marketing targeted at a certain group.
A product or service can die quickly if there is no target demographic even as the product is being thought up. The more thought that is put into your product at the early stages, the better.
This is why it is essential for you to use social media’s plethora of tools to hone in on your ideal customer.
At The Go! Agency, our team of marketers are working hard to ensure our message reaches the right people! All this is so our clients gain optimal online visibility!
Contact us today to get a team of pros working for you!