Author : Christopher Tompkins

How Sharable Is Your Social Media Content?

5
13Dec

This might break your heart, but… no, you can’t just post funny cat videos all the time and expect to find social media success. “But,” you might say, “the cat videos perform so well because everyone’s laughing!” That may be true, but it’s not enough to carry an entire campaign. Here’s why: Content that quickly […]

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Staying On Top Of The Trends

Staying On Top Of The Trends
29Nov

Social media and the internet as a whole have ushered in a time when we can find a practically endless amount of information at our fingertips, and keep up with current events as they happen. Of course, because of that, social media moves extremely fast. That means social media marketers need to move fast too. […]

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6 Ways To Boost Your Social Media Writing

6 Ways To Boost Your Social Media Writing
15Nov

Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Today, social media marketing has evolved this concept.  Social media updates are, essentially, doing the same thing that newspaper headlines did all that time ago, with a […]

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What Is Engagement, Anyway?

What Is Engagement Anyway
8Nov

Ah, engagement. The big “E” word. The thing all social media marketers strive for. But, why? And what does it even mean? It’s time to set the record straight. At the most basic level, engagement is a measure of the interactions users have with your social media posts and accounts. It’s conversations, reactions, shares, and […]

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The 5 Biggest Blogging Mistakes

The 5 Biggest Blogging Mistakes
1Nov

Blogs can be an incredibly effective marketing tool—if you do it right. Unfortunately, a lot of marketers aren’t getting everything they can out of their blogs, and it often comes down to these five common mistakes: Going in blind. One of the greatest sins in the world of blogging is leaving massive gaps of time […]

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Keeping Up On Social Media

Keeping Up On Social Media
11Oct

Social media moves faster now than ever before, and things are only speeding up. For marketing professionals, it can feel like a constant struggle to stay on top of it all. Platforms implement new features, algorithms change, audiences change, and all of it happens continuously. Thanks to the Internet, major events are rendered old and […]

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