Author : Christopher Tompkins

A blog is a powerful tool for any brand to grow its presence and authority online. If done correctly, your peers will soon flock to you for your insights! But getting there isn’t easy. Here are five essential elements you need to consider before you begin to publish: Pick Your Platform First things first—you need […]

Tagging is one of the most effective tools that marketers have to generate organic attention and engagement on their social media posts. And yet, so many marketers neglect opportunities to tag. Here’s why tagging is important: First and foremost, tagging puts your posts in front of more people. As soon as you tag another account, […]

You’ve seen it, haven’t you? It isn’t even October yet and stores are already readying their Christmas displays. It might seem a little obnoxious, but there’s a good reason for it: people love the holidays. Halloween. Thanksgiving. Christmas. New Year. Valentine’s Day. Easter. What do all of these holidays have in common? They’re all fantastic […]

It doesn’t matter how much time you spend creating amazing, compelling content if nobody ever sees it. If you really want to connect with your target audience online, your content needs to be optimized for each platform. This isn’t really news for most marketers, but there are some simple optimization tactics that you could be […]