Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Today, social media marketing has evolved this concept.
Social media updates are, essentially, doing the same thing that newspaper headlines did all that time ago, with a few key differences. While yes, a social media update serves the same purpose as a headline—grabbing someone’s attention and getting them to do something—social media offers far more flexibility than traditional headlines ever did.
Social media updates have a whole new, interactive dimension to them that traditional headlines never did. A social media call to action can prompt readers to do far more than to just keep reading.
Despite these powerful tools, many writers don’t make the most out of their social media posts. Here are six important tips to write stellar social media updates:
People love lists.
Whether your post is “Top 10 Restaurants in Nashville” or “The 5 Most Important Documents For Estate Planning”, lists are inherently captivating and eye-catching. They are easy to read and get right to the point. On some platforms, like Twitter, lists can be broken up into multiple updates, which helps amplify engagement.
Know your industry terms.
Does your industry have specific terminology? Teach them to the audience! For example, “The Legal Terms You Need To Know!” is an excellent way to spread a wealth of knowledge.
Keep it casual.
Today’s consumers tend to like a casual and conversational tone for marketing. “Check out these…”, “Come see our…” further strengthen your brand’s approachable feel.
“Could These Foods Help With Alzheimer’s?” Crafting a social media post in the form of a question is always a good way for readers to click and search for the answer.
Finally, no matter what way you craft your message, your words need to pack a punch. Don’t waste room on weak words. Instill a sense of urgency and importance.
Utilize every feature.
Many social media platforms allow writers to incorporate polls, links, and other interactive elements into their updates. Don’t let them go to waste! Using every feature available to you on a platform helps break up your content, differentiate it from everything else, and often puts you in the good graces of the algorithm.