If you’re here, then you are probably wondering why your content marketing efforts aren’t converting and what you can do to fix that little issue.
Content marketing is an art in itself and requires constant adjusting, which can be a lot of work. To help you, I’ll give you 3 key principles to improve your content marketing (you’re welcome). Take a look!
- Speak to the Right Audience
I’m not talking about who you think your audience is. I’m talking about the people who want to follow you, share your content, and buy your products.
This means doing enough research to know your target audience inside and out. You should know who they really are – what their dreams, goals, struggles, and failures are. You should practically be able to read their minds by the time you start creating content.
Once you’ve nailed your audience, the content you make should be so specific that they say, “Oh my god, how did they know that?”
- Establish Your Point of View and Voice
How else are you going to stand out from everyone else? I’ll give you the answer. By implementing your own unique tone, voice, and story into your content.
That is something no one can copy. Your experience is your own and so are your opinions and views of the world. So, don’t be afraid to show who you (or your brand) are!
- Dive into Collabs & Partnerships
Influencer marketing is becoming more popular. Brands are starting to recognize this and are reaching out to micro-influencers and content creators who have a trusted, loyal community.
The psychology behind this is that people are more likely to try (or buy) something when someone they know or like recommends it. So, get to collaborating, my fellow marketer!
The Bottom Line
I know you are super busy creating content strategies for the new year. So, if you skipped to the bottom of this blog, here’s what you need to know.
Make sure you’re talking to the correct audience by getting to know who they really are, deep down. Don’t be afraid to show your audience who you really are by sharing your story, experience, and point of view.
And lastly, start dipping your toes in the world of influencer marketing. It’s gaining popularity as we speak!