Social media has become ubiquitous in the last few years, and brands of every background and size have hopped on board. But for as common as social media marketing is, it seems like many brands don’t entirely understand how or why it works. Marketers, you know what we’re talking about.
You can provide metrics to clients, but it’s not always easy to put all of that data into perspective. So today we’re going to delve into five of the biggest reasons why social media marketing is so effective.
It keeps brands in customers’ sights. Social media users have fully integrated visiting their favorite platforms and pages into their everyday lives. The primary purpose of marketing is to have your message positioned where your audience congregates. It was the same when we put ads in magazines and commercials into primetime television shows. Today, people spend more of their time on their phones browsing social media, which means that’s where brands need to go to reach them.
It keeps brands active against the competition. If you haven’t been taking your social media presence seriously, you can bet that your competition has. Do yourself a favor and take a look at what businesses are already benefiting from engagement and a strong online presence. If you leave them alone out there, they naturally will reach customers that you could have earned had your brand’s presence been stronger.
It keeps brands honest. Social media gives most people more of a voice and a platform than ever before—for better and for worse. User-generated content, ratings, comments, tagging and other features allow customers and clients to speak their thoughts. As scary as this sounds this is good news for brands. Even negative comments give your business a time to shine by utilizing professional damage control methods.
It keeps brands involved in the community. Because of just how popular social media has become, you need to show that you care about your customer base by participating. You can do this by delivering engaging posts via the avenue of communication your audience prefers. In essence, it is the same as community outreach which, as all professionals know, is amazing for PR.
It keeps brands relevant. Social media has become a giant town square where the whole world talks, leading to an unprecedented exchange of knowledge. People of all different industries use these platforms to network, promote themselves, and share new insights about their respective fields. For brands, that means it’s extremely important to stay relevant and unique, which is good for everyone.
Folks, it’s almost 2023. If a brand isn’t on social media, then it’s missing out on a wide range of benefits and countless potential customers that may never discover it. So marketers, the next time a client expresses uncertainty about the value of social media, you’ll be ready to tell them just how important it is.