Author : Christopher Tompkins

How to Build a Killer Brand Strategy

How to Build a Killer Brand Strategy
23Jan

Brand strategies are the backbone of content marketing! And a good one can help your brand grow in awareness, community, and sales!  It is what separates you from every other brand out there and how your audience will see you. Here are the best steps to take to build a brand strategy that converts followers […]

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3 Tips for More Effective Influencer Marketing

3 Tips for More Effective Influencer Marketing
9Jan

Influencer marketing is every marketer’s secret weapon. I’d like to help you wield it with these 3 effective tips for making the most of your influencer marketing strategy!  Align with the Right Influencers  It does not matter if an influencer has millions of followers if those followers don’t match your ideal target persona. A kitchen […]

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How Sharable Is Your Social Media Content?

5
13Dec

This might break your heart, but… no, you can’t just post funny cat videos all the time and expect to find social media success. “But,” you might say, “the cat videos perform so well because everyone’s laughing!” That may be true, but it’s not enough to carry an entire campaign. Here’s why: Content that quickly […]

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