051319 4 Ways to Update Your Facebook Marketing Strategy

13May

When someone comes to me with Facebook trouble, one of the first things I ask is when they last updated their Facebook strategy. “Uh, sometime in 2015, I think?” Yeah, there’s your problem. Facebook best practices are always changing with the platform, and any effective strategy needs to take these into account. If you’re giving […]

The Worst Status Updates Ever and How to Write Better Ones

By Christopher Tompkins

0

050819 Repub_ The Worst Status Updates Ever and How to Write Better Ones

8May

Social Media

Status updates are the backbone of any social media account. A page can have an amazing profile photo, the best cover image in the universe and hundreds of positive reviews, but the bulk of content that people will see are the status updates. Mess them up, and it can destroy your good work in other […]

Can You Cheat the Facebook Algorithm?

By Christopher Tompkins

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050619 Go Blog_ Can You Cheat the Facebook Algorithm_

6May

Facebook, Social Media

If you want to succeed on Facebook, you have to learn to play by its rules. That means learning about the Facebook algorithm and creating content that makes the social network work for you rather than against you. But can you cheat the algorithm so that your posts show up on everyone’s feeds without boosting […]

Why You NEED to Fix Your Facebook Target Audiences

By Christopher Tompkins

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050119 Why You NEED to Fix Your Facebook Target Audiences

1May

Advertising, Facebook, Social Media

Picture this: You own a bakery in Tampa, FL. You decide to promote your budding brand online through social media marketing with an emphasis on Facebook advertising. But here’s the issue—once you log into your Business Manager to set up your audience, you see a plethora of options ranging from target demographics to specific zip codes to everything else that […]

5 Ways to Spring Clean Your Digital Marketing

By Christopher Tompkins

0

29Apr

Marketing

Now that spring is here, you’ve probably seen a lot of tips and tricks for cleaning out your home. But what about your digital marketing? Spring cleaning isn’t just for basements anymore! Regular updates to your digital marketing infrastructure are important to keep things optimized and running smoothly. After all, the marketing standards have heavily […]

How to Grow a Local Network on LinkedIn

By Christopher Tompkins

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042419 Go Blog_ How to Grow a Local Network on LinkedIn

24Apr

LinkedIn, Social Media

Believe it or not, LinkedIn isn’t just for national B2B brands. If you use the platform correctly, you can grow a thriving network for your local business. Of course, that information isn’t worth much if you don’t know what to do. That’s why I’ll be walking you through all of the best must-haves if you […]

3 Ways to Refresh Your Restaurant’s Digital Marketing

By Christopher Tompkins

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042219 Go Blog_ 3 Ways to Refresh Your Restaurant's Digital Marketing

22Apr

Local Marketing

Making it as a restaurateur is never easy, but it’s especially challenging when you’re not using digital marketing best practices. Two things that should never be stale? Your food and your marketing strategy! Don’t worry if you’re not sure how to revamp your restaurant’s digital marketing. That’s what I’m for! My agency has helped a […]

How to Optimize Your Google My Business Listing

By Christopher Tompkins

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041719-Go-Blog_-How-to-Optimize-Your-Google-My-Business-Listing-min

17Apr

Social Media

Local businesses can’t succeed online without optimized Google My Business (GMB) listings. First impressions are everything, and your GMB profile is the first thing that a lot of your potential customers will see. Why not make it impressive? The number one reason I hear that local businesses don’t use GMB is that they’re not sure […]

3 Things You Should Be Doing on LinkedIn But Aren’t

By Christopher Tompkins

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041519 Go Blog_ 3 Things You Should Be Doing on LinkedIn But Aren't (1)

15Apr

LinkedIn, Social Media

The reason that so many otherwise great local businesses fail on LinkedIn is that they’re not really sure what to do. They look at Google publishing white papers and Wal-Mart rolling out national promotional campaigns, and they’re not really sure what their role is on the platform. Lucky for you, I’ve got the answer. I’m […]

The Secrets to Posting on Instagram That Your Local Business Needs

By Christopher Tompkins

0

The Secrets to Posting on Instagram That Your Local Business Needs

10Apr

Instagram, Social Media

I’m never surprised when I hear that a local business isn’t doing well on Instagram—but I’m a little disappointed. Instagram can do so much good for local businesses! It’s too bad that so few small business owners understand how to succeed on Instagram. The problem isn’t Instagram, either; it’s the way people are posting. I […]

Author : Christopher Tompkins