The huge brands have huge secrets: the kind that can skyrocket you to success. But, as you can imagine, they aren’t too keen on sharing them. However, just because a strategy was thought up by a big brand think tank doesn’t mean your small or midsize business can’t use them. When we say a “big-brand […]

Gossip, controversy, and scandal—there’s no denying that they get people talking! It’s these spicy little tidbits that keep the internet alive and thriving. Whenever a celebrity or politician says something wrong, social media in particular eats it up as quickly as possible for a few weeks…before moving on to the next target. While controversy is […]

Alright, marketers, it’s time for a reality check. Put yourself in your customer’s shoes for a second. Their inbox is usually flooded with unsolicited emails, each more irrelevant than the last, leading to them not opening, reading, or acting on any of them. Yet, this same spammy strategy somehow creeps into every marketer’s tactics at […]

Ah, LinkedIn, the Facebook of the professional world. If your LinkedIn profile still looks like a dusty old resume from 2010, it’s time for a major upgrade. In 2024, a killer LinkedIn profile isn’t just nice to have, it’s your golden ticket to successful networking, dream job offers, and endless business opportunities. Here’s how you […]

In 2024, you might wonder if blogging is still worth your time. The answer is a resounding yes! Blogging remains one of the most powerful tools for building your brand, engaging your audience, and driving business growth. Whether you’re a seasoned marketer or just starting your journey, blogging offers strong opportunities to connect with your […]

With solid marketing, your brand can stand out and thrive, even in oversaturated industries. Of course, that’s easier said than done. Let’s look at some brands crushing it in the marketing game using unique content and bold marketing strategies. Patagonia Cares About Their Authenticity Patagonia is a model of brand authenticity. The outdoor gear giant […]

Ahh, AI, the technology that social media blew up as the ultimate way for marketers and freelancers to create content fast and easily. Over recent years, many marketers have sworn by the idea of AI being a staple tool in marketing, but the truth may actually be something different. Now that AI content comes in […]

The headline may be a bit deceiving because some creators have been calling out shady brand practices for some time now on Instagram and YouTube. Recently on TikTok, creators have been maximizing this by naming the companies that encourage creators to do inauthentic things to make sales. It has even gone as far as creators […]

Millennials and Generation Z make up the majority of today’s social media users, with the latter being a top focus today. Many brands have seen great success when they tailor their marketing more toward a younger audience, but there’s one thing you need to remember if you want to succeed: Gen Z and Millennials are […]

As marketers, we are always looking for inspiration for content creation. So, if you’re wondering what types of content are seeing results on TikTok, get ready to take some notes! It’s All About Collaboration One of TikTok’s best features is the ability to duet or stitch videos. This function allows users to collaborate creatively by […]