An advertisement has to be really well made and relevant for the average social media user to pay attention to it. If it looks like spam or is pushing a product we have absolutely no interest in, we ignore it like the plague. Facebook knows this and is giving more power to the consumer by […]
Read MoreEmojis – :) or :( ? What A Smile Says About Marketing
A long time ago, someone very clever saw a colon and a parenthesis next to each other, turned their head, and saw a smiley face. That was the beginning of what we now call Emojis. Now, we see these little images on text messages, emails, and social media posts every day. They have fully integrated […]
Read MoreLoyal Customers: Your Social Media Secret Weapon
Remember when the only marketing was word of mouth? Neither do we. But testimonials from those who utilize your products or services and trust your brand are one of the most powerful tools you can use. This is still true in the world of social media marketing! People trust their peers more than they do […]
Read More6 Ways Your Social Media Might Look Like Spam
Let’s face it. Nobody is a fan of junk mail. It doesn’t get much love thanks to the nature of the message it sends and tends to wind up in a trash bin. The same applies to social media marketing. There is a TON of content on Facebook, Twitter, Instagram, and the other platforms, but […]
Read MoreLeave It To The Pros! The Benefits Of Outsourcing Social Media
We’re at the last part of our series focused on preparing your 2017 budget for social media marketing. After going through a variety of subjects including advertising, analytics, reachability, and training for employees, you may find your head spinning a bit. That’s entirely understandable as social media marketing can be a complex subject. One last […]
Read MoreAre Your Employees Ready For Social Media?
There is a substantial difference between personal and professional social media. Just because an employee knows how to post cat pictures on Facebook or retweet a celebrity on Twitter, doesn’t automatically mean they understand how to manage a business page on these platforms. Those who run your company’s social media marketing will require some form […]
Read More4 Elements Of Social Media That Need Your Attention
When companies create a budget, they want to make sure they are paying for the most efficient tools, products, and services available. Companies are gradually starting to realize that social media fits into these categories. Unfortunately, you can’t just buy a box labeled “Social Media Marketing” once a year and call it a day. There […]
Read MorePlanning Your 2017 Budget? Don’t Forget Social Media Advertising!
2017. It seems so far away, doesn’t it? By the time the new year comes, the election will be behind us, the holidays will be over, and we’ll even have a new Star Wars film! It seems like a distant future. Yet in truth, it’s only a few short months away and businesses need to […]
Read MoreHow To Heat Up Your Hashtag Game
One of the most important elements of social media marketing is to spread your content as far as possible. To achieve this goal, we have hashtags as handy tools. These little guys allow our posts to appear when someone searches for that hashtag. They’re basically the advanced version of a keyword. Simple, right? Hashtags are […]
Read MoreSlow Summer? Speed It Up With Social Media Marketing
The scorching days of summer aren’t typically days in which summer is sizzling for most businesses. While everyone is either away on vacation or too hot to do any business, the dog days of summer are always difficult for businesses to thrive. Yet there is still plenty to do! Just because business may be slow […]
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