The scorching days of summer aren’t typically days in which summer is sizzling for most businesses. While everyone is either away on vacation or too hot to do any business, the dog days of summer are always difficult for businesses to thrive. Yet there is still plenty to do! Just because business may be slow doesn’t mean the internet is. The world of social media marketing doesn’t sleep, let alone take a break. You can use these days to really ramp up your social media strategy. Here are the top ways to set social media on fire:
Summer Sales- Perhaps the more traditional way to drum up business, a sale is always an eye-catch on social media. While you don’t want to be overly promotional on Facebook, Twitter, or Instagram, every now and again a sale will cause a rise in engagement.
Email marketing- Does your business have an email marketing campaign? If not, now would be a good time to start. As you create your eblasts, be sure to incorporate your social media accounts and your website.
Blogging- Perhaps your customer is in the mood for some light summer reading? Your blog will establish you as a professional in your industry. It can also offer your customer base a new level of information. You can use social media to promote these new pieces of writing, and vice versa.
Experiment- This is the time to get your social media strategy down pat. You may have wanted to try different tactics such as incorporating video, contests, long forms, or creating a whole new account for a new platform. Now is the time to do it.
Prepare for the rush- Whether it’s a good thing for a bad thing, summer does end at some point. With the autumn and winter comes a whole new wave of business. From Back to School to the big Holiday rushes, it will be time to rock. If you find yourself with some extra time on your hands now, use it to plan ahead.
Summer is great for kids and theme park employees, but for the rest of us, it can be a rough patch.You don’t need to fret, though. This time can be used to your advantage, and you can still find a way to shine.
How do you use summer’s business season? Comment below!