There is a substantial difference between personal and professional social media. Just because an employee knows how to post cat pictures on Facebook or retweet a celebrity on Twitter, doesn’t automatically mean they understand how to manage a business page on these platforms. Those who run your company’s social media marketing will require some form of training so they can understand the intricacies of this industry. Like everything else, this type of education has a price tag and you should keep these options in mind while planning your 2017 marketing budget.
Thankfully, the internet has made it so your marketing employees do not have to attend a formal college for this education. Several websites offer online tutorial courses to show you the ins and outs of social media marketing and can explain what each platform requires. Facebook, Twitter, Instagram, LinkedIn, and the others all have very different mechanics. Your marketing team can learn all about them through companies such as Udemy, Lynda, and Shaw Academy. While all prices vary, each site offers premium services and classes, which explores helpful approaches, technical knowledge, and a broad range of lessons that allow you to have a full understanding of online marketing. If none of the above sites match your approach, a quick Google search will present many other avenues to consider.
Additionally, many marketing firms, The Go! Agency included, offers comprehensive consultation packages your employees can utilize. These kinds of sessions provide an in-depth and personalized approach that not only teach the industry of social media in detail but also incorporate your own business’s social media for an analytical approach.
From Facebook advertising to Hootsuite analytics, there is so much to learn in the world of social media marketing! Your employees will be able to expand your brand’s reach, study marketing analytics, and be as effective and efficient as possible in the growing world of the internet.
What training has worked for your employees? Comment below!