When companies create a budget, they want to make sure they are paying for the most efficient tools, products, and services available. Companies are gradually starting to realize that social media fits into these categories. Unfortunately, you can’t just buy a box labeled “Social Media Marketing” once a year and call it a day. There are many facets to this industry, some that must be considered when budgeting for the coming year.
Our previous article covered the advertising side of social media, so today we are talking about four additional major elements to social media marketing. Whether you are just clicking “Sign Up” or you are a social media veteran, these areas require constant attention. Luckily, there’s also helpful resources just a few clicks away. Here are some areas of social media marketing that will be benefited by some paid services:
Scheduling – Unless you want to create a team of 24/7 vigilant workers that stare at Facebook, Twitter, and LinkedIn all day and night, you will need help with scheduling. You have the ability to write posts for the week ahead and schedule accordingly. Several sites can help with this, but we recommend Hootsuite. This handy tool is a fantastic, multi-layered solution that helps marketers set up content for the coming days. However, it doesn’t work for every social media platform. You will be able to schedule Instagram posts via Onlypult, and Tailwind can schedule your pins on Pinterest.
Analytics – A majority of the above schedulers also offer data analysis features so you can study how your social media is working. This is crucial to your online marketing success so you can see what posts, publishing times, subject matter, and platforms are working better than others so you can fine-tune your approach. There are many companies offering tools that help you track this data on a regular basis. A simple Google search will bring back relevant results to get you started.
Reach Optimization – Social media is all about reach. For Twitter, this is particularly important. You need to make sure you have lots of people following you, but you also need to reciprocate so your brand is active in the community. To do this, there are certain tools like Crowdfire that have the potential to deliver amazing results. With programs like this, you can connect with those who follow your industry’s leaders, which will raise brand awareness. You will also be able to switch between accounts quickly if such a case arises. All this can be done with just a few clicks given the right software. As you plan for the coming year, consider these services.
Creative Software – Anyone who spends more than a few minutes on social media will run into eye-catching imagery, captivating videos, and enjoyable GIFs. Since it’s only natural for the eye to gravitate towards attractive visuals, social media marketers need to keep this in mind when creating content. Even the most powerful writing can only do so much. Unfortunately, the power to be an artist isn’t typically free. Adobe Photoshop, video editing software, and creative apps all offer premium services either in the form of one-time fees or subscriptions that will pay off once you start incorporating them into your content.
Social media marketing is most certainly a multifunctional machine. There are many cogs and gears needed to be maintained, so it moves along smoothly. However, as you can see, you don’t go in without assistance. There are many programs, apps, and services that will bring your marketing to a whole new level.
Which programs do you use for your social media content? Share below!