What do you do when the old way of doing business isn’t working anymore? How do you know when small adjustments to the way you and your team work will suffice or when sweeping changes are needed? Every situation is different, so I can only speak from my point of view, but when I recently realized the way my agency worked needed a shake-up, I went big.
I restructured processes for myself, my team and even my clients. Here’s why: Previously, everybody had a segmented role — one account manager handled their assigned clients, the other account managers handled their’s and the creative department was on a different track entirely. This worked fine in our previous environment in a physical office space, but due to the pandemic, the agency went fully remote in March of 2020 (and will continue to be for the foreseeable future). The separation was dividing more than our tasks. It was tearing the team apart
This article originally appeared on Forbes.com, on September 28, 2021. Read the rest of the article here.