In 2011, Google replaced its first attempt at a social media network, Google Buzz, with Google+. However, during its run the website seems to be underappreciated by the general populace. Of the top social media networks in the US, Google+ is one that is often overlooked. This is a shame since it really does have […]
Read MoreIs Your Social Media Marketing Social?
16Jul
For decades, marketing was a fairly straightforward job. Regardless of the medium, the goal was to present the client’s product or service in the most positive light possible so customers would buy, buy, buy. There was no mistaking that all the content produced was advertising, commercials, and sales. Now, however, social media has changed everything. […]
Read MoreThe Best Ways to Lockdown Your Customer Base
14Jul
It’s a question that every business owner must ask: Who are my customers? If your answer is “whoever has money”, you are fooling yourself. Every single product or service has an intended audience, even if those who sell it do not want to believe it. As you begin to step into the social media world, […]
Read MoreSpotlighting Your Employees On Social Media
13Jul
Are you proud of your employees? Prove it on social media! A subtle promotional content curation idea we have found that works is spotlighting your employees. This puts your whole company in a good light by showing your followers and fans that you care about your teammates. We have seen several businesses both big and […]
Read MoreWhat Social Media Marketers Can Learn From Pokemon Go
12Jul
Do you remember the hit game Pokemon from the 1990s? While there have been several versions since Nintendo’s original incarnation, it’s popularity returned in a big way recently by tapping into the smartphone world where Pokemon Go, a completely new game, is available for free. Not even Nintendo itself expected its new video game to […]
Read MoreLearn Snapchat In A Snap!
11Jul
Okay, Snapchat, you have our attention. The app-exclusive social media platform is beginning to hold its own amongst the social media giants, especially for Millennials and younger users. With video’s rise in popularity, it was to be expected. Its interface isn’t exactly where it should be, but with each new update we are seeing improvements. […]
Read More5 Ways to be an Insta-Pro on Instagram
10Jul
In 2010, one of today’s most popular social media platforms, Instagram, debuted and in no time, it began to catch speed. Now, in 2016, there are over 400 million users. That’s an insane amount of users! While it doesn’t compete with its parent company, Facebook’s 1.6 billion users, the powerful picture-centric platform is becoming a […]
Read MoreHow to Run Circles Around Social Media Algorithms
9Jul
Social media marketers need to be as adaptive as chameleons in today’s cyber landscape. Our favorite websites throw us curve balls by constantly changing their algorithms and layouts. As such, we need to continuously tweak our strategies. Yet how can you compete with the inner-workings of a huge website such as Facebook, Instagram, or Twitter? […]
Read MoreThe 5 Best Ways To Perfect Pinterest
7Jul
Pinterest is a very eccentric social media platform. Yet despite it breaking some traditional norms, it has a lot of potential. It’s a great place to find inspiration or a unique way to use a product. Yet it doesn’t have to be for just DIYers. Pinterest is definitely an opportunity for businesses to promote their […]
Read MoreFacebook Goes Global: How Their New Translator Will Change Everything
6Jul
Facebook has been on a roll lately and one can only assume it’s all building up to world domination. Their new tool in the works might make you wonder just how true that is. They have begun developing a content translator that will be able to work with 44 languages. While Mark Zuckerberg may or […]
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