A lot of people use social media for entertainment. It’s not hard to find funny pictures, videos, or lighthearted stories all over the internet. But there are still many of us with a thirst for knowledge. Where do we turn? Social media. One of the most significant ways businesses can engage with customers is educating […]
Read MoreWhy Bloggers Need Facebook Instant Articles
27Jul
Facebook is starting to resemble an all-inclusive resort- they do not like guests leaving their walls. Native content is becoming more preferred lately, and Facebook is providing new ways of keeping content inside Facebook. We originally saw this with videos. Video streams now continuously play videos that were uploaded to Facebook, allowing users to enjoy […]
Read MoreYour Website: Your Social Media’s Biggest Fan
26Jul
Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]
Read More5 Great Tips For Making Effective Email Blasts
25Jul
In today’s age, we all get a ton of emails every single day. If left unchecked, most people’s inboxes will get loaded down with hundreds of junk letters in just a few weeks. So, with all of these emails pouring into our accounts, how can a marketer expect any emails to hit home? Email can […]
Read MoreWhy Your Business May Be Oversharing On Social Media
24Jul
Geico has a new radio commercial talking about people “oversharing” on social media. They depict a woman that posts on Facebook every 10 minutes with photos, comments, and tags all her friends constantly. As social media marketers, we cringe at the commercial because we know the real implications oversharing can have. Social media is becoming […]
Read MoreWhy You Need A Dedicated Social Media Manager
23Jul
Millions of businesses are now reaping the benefits of social media. Yet just how serious are they taking this venture? We have seen many companies assigning social media duties as an afterthought to their marketing team or part-time intern. After these employees work on traditional marketing all day long they hardly have the energy to […]
Read MoreWhat Can Twitter Engage Do For Your Social Media?
21Jul
Twitter really wants you to succeed. They had previously announced updates to the website’s infrastructure that will give more leeway for a tweet’s character count as well as allowing more options when retweeting. Now, they are offering us a brand new tool exclusive to American iOS devices. Engage, a companion app, will deliver helpful analytics […]
Read MoreHow Social Media Can Rock Your Company’s Events
20Jul
Who says social media is confined to the digital world? While we do not have a physical leather-bound book called Facebook, or tiny blue birds sending out messages out to our favorite people, the digital world often visits reality through several avenues. One of the biggest ways businesses can use social media is to cover […]
Read MoreYour Social Media Toolbox: Software Your Social Media Needs
19Jul
Social media marketers need technology to succeed. No surprise, right? While a majority of the work day is spent on Facebook, Twitter, Instagram, and the other platforms, we cannot be truly effective without a little help from third-party tools. There are new products popping up on the internet and App Store all the time. Some […]
Read MoreThe 5 Types Of Posts Your Social Media Needs!
18Jul
There’s nothing more terrifying to a writer than a blank document. That flashing cursor staring back at you… it gives you shivers! The same goes for social media marketers as well. At times, inspiration just won’t come, and you have to get those posts out there! The business is counting on you, after all. There […]
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