Author : Christopher Tompkins

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Under the Influence_ An Intro to Social Media Influencers

19Aug

Social media influencers are social media users who reach a wide audience and have established credibility in a given industry or field. The influence of these individuals outweighs that of the average social media user. While social media influencers technically exist on any platform or network, they are predominantly on YouTube and Instagram. A typical social media influencer displays the […]

Instagram Pitfalls: 10 Things That You Need to Avoid At All Costs

Instagram Pitfalls_ 10 Things That You Need to Avoid At All Costs

12Aug

Instagram, Social Media

One of the secrets to increasing your social media engagement is bringing your content strategy to life with visuals. And when you are ready to tell your company’s visual story – Instagram should be one of your first ports of call. Not only is Instagram one of the fastest consistently growing social media hubs out […]

8 Steps to Sending Effective Mass Messages Through Social Media

5Aug

Social Media

There is nothing worse than receiving a mass message that has nothing to do with our needs from a person that we have never even heard of, right? I remember 4 years ago this rarely happened on Facebook and LinkedIn, but today I can log-in and be hit with 10-15 per day! If you have […]

Why You Need a Professional Writer

22Jul

Copywriting

You probably haven’t thought about how much web copy you see online, but take a minute to think on it. Every line of text you scroll past was written by someone, and if what you’re reading seems well-written, there’s a good chance it was written by a professional. Between the copy you don’t think about […]

A Week in the Life of a Social Media Manager

15Jul

Social Media

Nobody said being a social media manager was easy! You’ve got a lot of responsibility, and it’s easy for things to slip through the cracks if you’re not careful! That’s why I’m here. I’ve got a simple, usable checklist that you can use every week to make sure everything gets done. Across social media, these […]

You Can’t Do It Alone: Building the Ideal Team

8Jul

Business

When it comes to sorting out your social media marketing campaign, working with a knowledgable marketing strategist is an absolute must. They should be experienced and well-versed enough to provide you with the inside track on what you need to be doing, so that you can efficiently execute your plans and quickly achieve your goals. […]

The Ultimate Monthly Checklist for Growing Your YouTube Channel

The Ultimate Monthly Checklist for Growing Your YouTube Channel

26Jun

So, do you feel like an official YouTuber yet? You’ve been consistently filming new videos, are checking your analytics every now and then, and are even sharing your content on your other social media platforms—go you! But let’s not forget about one thing: The work doesn’t stop here. A YouTube channel doesn’t get successful overnight, […]

No Time to Create a YouTube Video? Try This!

No Time to Create a YouTube Video_ Try This!

24Jun

Are you hitting a wall when it comes to producing new video content? This is typical for many businesses. At the end of the day, producing quality videos takes time – and you need to focus on running your business! So what do you do when you don’t have enough time to create regular video […]

How to Track Your YouTube Channel’s Performance

How to Track Your YouTube Channel's Performance

19Jun