Author : Christopher Tompkins

Your Marketing Checklist for January 2020

Your Marketing Checklist for January 2019

23Dec

There’s a lot going on at the start of a new year! When January rolls around, you’ll probably still be recovering from the holidays, which puts you in a bad position for kicking off your 2020 social media marketing. That’s why I’m here! I’m sharing my marketing checklist that’s going to get your business off […]

How to Create Business New Year’s Resolutions

By Christopher Tompkins

16Dec

Business

A lot of people use the new year as an opportunity to get into some good habits — and that’s great! The only problem is that less than half of those resolutions actually happen. So while I’d like to say that you should set these kinds of resolutions for your business, the truth is that […]

The Top 5 Holiday Content Marketing Tips You Need To Know

By Christopher Tompkins

120919 The Top Holiday Content Marketing Tips You Need To Know

9Dec

Content Creation

Content marketers and designers love the holiday season. Unlike the lazy days of summer, there is more than enough inspiration to go around for email marketing, social media, blogging, and any other form of content marketing you can think of. There’s just one catch – there are just so many great ideas out there, there’s not enough […]

Giving Back as a Local Business

By Christopher Tompkins

2Dec

Business

It’s great to see companies like Amazon give away $100 million in a period of five years, but that just isn’t possible for smaller, local businesses. And that’s fine! You can still give back to your customers, employees, and community without ten figures in annual profit. You may even have an advantage, since it’s easier […]

How to Make the Best Holiday Unboxing Video

By Christopher Tompkins

28Oct

Content Creation, Video

Gifts don’t just go under the tree anymore! Unboxing videos have taken the world by storm, with over one-third of millennials watching. Something about seeing a product opened for the very first time gets customers excited, and it makes it easier for them to imagine purchasing from you! Once you’ve decided that an unboxing video is […]

Black Friday or Cyber Monday: Which Should You Choose?

By Christopher Tompkins

21Oct

Advertising, Marketing

In 2018, there was a staggering $13.9 billion on Black Friday and Cyber Monday alone! It’s tempting to dive in and say you’ll make marketing campaigns for each of them, but promoting your business for both of these high-traffic days is just going to set you up to fail. Every business owner knows that trying […]

How to Get More for Less With Your Holiday Ad Spend

By Christopher Tompkins

14Oct

Advertising, Marketing

Without fail, social media ad spend skyrockets during the holiday season. So, why do marketers throw their hats into that ring every year? Because people are buying. Sadly, knowing that people are spending money doesn’t magically increase your advertising budget. That’s why I’m here! I’m going to show you how to stretch your holiday ad spend dollar whether […]

How to Tie the Holidays Into Your Social Media Posts

By Christopher Tompkins

7Oct

Business, Content Creation

You know the holiday season is right around the corner, but what does that actually mean for your social media strategy? Well, I could tell you to do steps X, Y, and Z to update your social media plans and all your woes will vanish! Christmas shoppers will rush to your website and the garland […]

Looking Forward: What Will Online Marketing Be Like 10 Years from Now?

By Christopher Tompkins

23Sep

Marketing

With the year 2020 right around the corner, you’re probably wondering “How much more can online marketing really evolve?” While of course there’s no definitive answer to this, you know from my latest blog, “Blast from The Past: A Look at the Digital World 10 Years Ago“, that online marketing is only going to continue […]

Blast from the Past: A Look at the Digital World 10 Years Ago

By Christopher Tompkins

11Sep

Business, Marketing

Remember what the digital world was like in 2009? It might not feel that long ago, but 10 years have passed! With all of the forward-thinking technology that’s made its way into our lives and the constant changes of the online marketing landscape, there’s a lot to reflect on. So, where do we start? Let’s […]

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