by Forbes Agency Council | Expert Panel
There’s no question about it: capitalizing on a specific niche can be highly lucrative. Although, while specializing does open new avenues for earning and the potential to interact with different companies, it also has the side effect of limiting a company’s scope and potentially alienating existing clientele.
Before an agency decides to go this route, the leaders need to carefully consider some pertinent facts, ranging from the market’s potential to the team’s passion for the work. Below, ten contributors to Forbes Agency Council share some of the key considerations for any agency that wants to niche down.