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8 Steps to Sending Effective Mass Messages Through Social Media

8 Steps to Sending Effective Mass Message Through Social Media

There is nothing worse than receiving a mass message that has nothing to do with our needs from a person that we have never even heard of, right? I remember 4 years ago this rarely happened on Facebook and LinkedIn, but today I can log-in and be hit with 10-15 per day!

If you have taken the time to read these messages, some are very effective. They hit all of the right points to keep you engaged, while others COMPLETELY miss the mark and turn you off. Sometimes they can even anger you to the point where you remove the sender as a contact.

When done effectively with planning, these mass messages can truly benefit your social media marketing efforts.

Now a point of clarification. I am speaking about the messages which go into your inbox, not status updates that can be viewed in the newsfeed.

In this blog, I am focusing on Facebook and LinkedIn, as these two popular sites have this functionality. Here are some useful step-by-step guidelines for you to follow when creating your mass message using Facebook and LinkedIn in order to create buzz and engage your audience:

Step 1: What is My Message? First, you need to think of the reason why you are reaching out to your audience. Is it to offer them a discount, let them know about a new service or to share a new blog post with them? When writing this, you want to convey the message in a conversational way – seeming as if it was written directly for with the recipient. Remember, this is social media, not mass message central.

Step 2: Who is the Target Market for the Message? Second, you need to think about who you want to reach with the message (as the message should be completely tailored to this market). For example, sending a medical-based email to a recreational golf professional could result in removal, blocking, or spam flagging. Make sure you are aiming for the correct market.

Step 3: What is the Goal? If the goal of this is to get people to visit your website, blog, or even call in – make sure that you clearly present this information in the message. Sounds obvious, but it’s easily overlooked.

Step 4: Keep it Concise! There is nothing worse than opening a message on LinkedIn or Facebook that is miles long. Remember that on these sites communications are short and to the point. Make sure you can convey everything you want to in a very specific and concise manner.

Step 5: Choose a Greeting. Personally, after the subject line, the greeting line is the next point where I decide if I want to read on. Starting off with “Hello Friends” or “My Dear Friend” or “Treasured Business Associate” is not in your best interest. Why? Because this is not how people communicate with one another on LinkedIn….or in real life! You want to start off with something engaging that makes the reader feel as if you are writing directly to them!

Step 6: Choose a Subject Line. This is extremely important, as you want to write something compelling enough to get your audience to open the message. My biggest piece of advice is to lay off the Caps Lock key. There is nothing worse than looking at a subject line that is screaming at you. For that matter, leave out the excessive use of all capitals in the body of your message as well. This can be off-putting.

Step 7: Proof Read! In this extremely critical world, few things are worse than sending a message out to thousands of people and misspelling an element of your message. Even worse though? Get ready to be educated by the “Grammar and Spelling Police” as they give you lessons on how to spell words and form sentences. Proofreading protects you from this and gives your message that professional sparkle.

Step 8: Choose Your Platform. Personally, I believe that LinkedIn was made for communications like this. It is a networking platform and this can be viewed as an extension of networking. Facebook, on the other hand, is more specific. I would only do a mass message on Facebook if I have a target group created where they are familiar with me and my business. Why? Facebook users can be quite vigilant when it comes to hitting the “Spam” button on messages that they do not want to deal with. LinkedIn, on the other hand, allows you flexibility and makes it easy to send messages like this. The only drawback is that you can only send them in batches of 50. My top tip for LinkedIn is to make sure before you send the message to un-check the box next to “Allow recipients to see each other’s names and email addresses”. You will find this below the message box. This helps your message look more personal and direct.

Overall, these messages should be used within an overriding social media marketing strategy. Don’t send them in high frequency as they can be very annoying. Keep your messages written with your target market in mind and only reach out when absolutely necessary. Oh yeah, and drop the “Hello Friend”.

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4 Ways To Add A Human Element To Social Media Marketing

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Here’s one of the biggest secrets of the social media marketing world — people like to speak with other people. The human element of our work is what makes it stand out from any other form of content marketing. Brands can connect with customers and build lasting, long-term relationships like never before. But how do you add a healthy dose of humanity to your content strategy?

We recently spoke with Todd, the marketing manager of a fast-growing app company. While being firmly set in the tech world, Todd had a hard time grasping social media marketing , especially when we told him the content he had been publishing lacked a bit of the human touch. These are the suggestions we offered Todd:

1. A casual tone. Yes, you want your brand to come off as professional. However, you also want your brand to have an approachable position. Your copy should be written in a way that your followers feel comfortable enough to interact with it. Ask questions, invite comments, and have some enthusiasm in your content.

2. Showcase your favorite people. Do you have great customer stories to share? Send them out and do so often! Share testimonials, reviews, and customer feedback. This will make your customers smile because it shows how much you listen to your audience.

3. Offer a “behind the scenes” look. What better way to make your organization look more human than to show the humans that run it? Speak with your employees and share their story on social media. Explore your office with Facebook Live broadcasts. Host Q&As with various different members of your staff and address your audience head-on. It’s a proven method to get people talking! 

4. Chatbots. Wait, chatbots? Yes! Chatbots may seem to be the opposite of human, but if you have a well-developed chatbot, the experience will capture your brand’s tone, message, and mission ; all while seeming conversational. You can capture a human tone through your responses and push the envelope on customer service in the process.

It’s important to show the human side of your business on social media. If you try to approach this type of marketing without considering the, well, social side, you will fail to generate the right level of engagement. The good news is that if you follow the above steps, your brand will have an approachable and effective content strategy.

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4 Steps To Writing A Professional “Away” Message

Write a Professional "Away" Message

Customer service is one of the main reasons why Facebook Messenger has risen above most other messaging apps. With its connection to Facebook itself, users can contact brands on Facebook easier than ever before. But what happens when a customer sends over a message at 5:01p.m. and your team leaves at 5:00? If you have a great customer service team, you may have reps who are willing to stay a few minutes to respond to that message. But what happens if your company receives a message at 3:00 a.m.?

The best answer to this is to create an away message for your Facebook Messenger. It will automatically reply during your off hours, which you or your social media marketer can set up in Facebook’s settings. Your message should be well thought out and informative. 

Here are four simple steps to take so you can create a message like this:

1. Friendly and professional tone. First, you need to set the tone. Obviously, this isn’t the message that your customers thought they would see, so make sure this surprise is positive, friendly, and professional. Apologize that you missed them, ensure that their message is important, and that you will get back to them as soon as possible.

2. Offer information. Before they become upset that you’re not at the office, make sure you include your hours of operation. This will help them gain a better understanding of your business, and also when to expect a response. Additionally, add your phone number and other basic info. This may answer their question without any further steps, but whether their question is answered or not, you should still reply when you return to the office. 

3. Offer resources. You may not be able to help them in real time, but you can still be a resource. Provide a link to the F.A.Q. page on your website or links to pages that answer some common questions that your customers ask. These links should be helpful and be very easy to navigate.

4. Gratitude and a promise. The whole goal of this message is to make sure that the customer understands that their message didn’t fall down some virtual rabbit hole and itwill never be received. So making sure they feel appreciated and heard is key.

Here is an example of a well-executed auto-reply away message:

Hey [name], thank you so much for reaching out to Green Logic, LLC. Our hours of operations are Monday – Friday 8:00 a.m. to 5:00 p.m.. We’re sorry we missed you today, but we assure you that we will see your message as soon we log back in! In the meantime, be sure to visit our F.A.Q. page here for some quick answers. We promise we will get back to you as soon as possible. Thank you! 

We can’t all have a team ready to respond 24/7. For those times that your office is empty and your team’s smartphones are off, an away message is important. The above steps can help you make a message that will make your customers smile.

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Facebook Messenger’s Live Video Chat Gets a Revamp


For those aware of social media trends, Facebook’s recent update should come as no surprise. Video, more specifically LIVE video, continues to shake the social media industry to its core, and Facebook once again takes note from Snapchat. Facebook has recently revamped their Messenger app’s live video chat feature. While an option that rivaled Skype has previously existed inside the software’s infrastructure for some time, this new update allows people to multitask just like, you guessed it, Snapchat. Users can connect through a live video chat while still reading other messages and checking out content.

While this may be a simple update, it speaks volumes. This is the third change from Facebook’s HQ in recent months that is very similar to a Snapchat feature. Check the other two out:

Instagram Stories – If any social media platform is a rival to Snapchat, it’s Instagram. They are both heavily based in the mobile world and operate solely with imagery-based content. However, Snapchat had an advantage with their “Stories” feature, which allowed people to view a friend’s recent updates from the last 24 hours. Facebook-owned Instagram had to fight back with their own version of Stories. Now, you will see a nice row of circular profile pictures encased in rainbow auras on your Instagram homepage.

Lifestage – A brand new mobile platform by Facebook that’s eerily similar to Snapchat in function and design. The only difference between Lifestage and Snapchat is its audience. It’s entirely for teenagers. Besides the age restriction, Lifestage has many similar qualities, including filters and video options.

With this new video tweak, we’re curious just how much Snapchat is impacting Facebook’s numbers. Regardless, we don’t think Facebook has anything to worry about anytime soon. Almost 2 billion people and companies use the site for networking and communication. Yet it does show just how powerful video is for social media. If the platforms are adapting, so must marketers. 

What do you think of Facebook and Snapchat’s growing competition? Share below!

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Why Customers Are Your Biggest Social Media Fans


We’re aware of all the benefits social media has when it comes to personal communication. We’re able to connect like never before! That’s true when it comes to customer service as well. Each platform gives us unique opportunities to reach out to customers in innovative ways. Huffington Post explains how social media allows businesses to drop an intimidating veil and come down to an approachable level. Here are the top ways businesses benefit from what will define our generation in terms of business and human interaction:

  • Technically speaking, businesses now have access to a ton more data. Whether it’s customer reviews, demographics, or analytics, social media now helps get the numbers straight. We are able to look into the minds (and conversations) of our customer bases. This allows us to create better content, more engaging posts, and essentially adapt to the needs of the market.
  • Businesses now have a direct line to their customers. They don’t have to worry about other mediums like television channels and press releases if they don’t have to. If they want to reach out, all they have to do is press the “Publish” button. Now, with updates to Facebook’s Messenger app, we can greet them with immediate replies in case there isn’t someone near a screen to reply. There are also AI systems in the works so you can allow your customers to enjoy a quick, automated process.
  • As stated earlier, social media allows businesses to be human. They now communicate like everyone else and can have a real conversation. This is why we post engaging, fun content instead of constantly barraging our followers with ads. This is supposed to be social media, not a sales pitch.

We see a big shift in the way businesses market and advertise thanks to social media’s tools. The internet has opened up a whole new world for professionals to reach out to customers in a fluid, organic, and frankly, fun way.

For more on how social media changes the engagement of customers, check out Huffington Post’s article here:

How has social media helped your business? Let us know!

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