Let’s face it – people’s attention spans are not the greatest. The way people use social media perhaps exemplifies this the most. People zip through their timelines and news feeds quickly until something makes them slow down– not an easy feat, I assure you. The best way to force them to hit the brakes is to incorporate striking visuals into your marketing content.
While compelling copywriting is essential to the success of your marketing campaign, you are going to undoubtedly need to add imagery in one form or another to your Facebook, Twitter, and other social media content. In fact, most marketing experts stand by the fact that very few posts should be without an image. Visuals increase the chance of the content reaching a reader and slowing them down just long enough to go further.
There is very little excuse for avoiding images in your social media marketing and content strategy. For some time, Twitter would take a chunk of the characters available when you use an image, so many people would give up images in favor of longer written messages. Thankfully, Twitter fixed all that so you can have a full message accompanied with an appropriate image. In fact, according to the Social Media Examiner’s 2016 Industry Report, 74% of social media marketers use visual assets in their content. With innovative platforms such as Instagram and Snapchat rising above traditional avenues, that number is sure to spike quickly.
Now, you may be saying that images aren’t for your business. Maybe your work isn’t necessarily the most eye-catching. Of course, visuals come easier for some businesses. As you might imagine a bakery fully-equipped with high-quality photos of their brightly decorated pastries and cakes has an advantage over let’s say, a divorce attorney. Yet either way, there are images that can, and should, be utilized. That divorce attorney can use pictures of lawyers working with clients pictures of staff, etc. It’s possible to have great images for any industry — you just need a bit of imagination.
Images also go beyond traditional pics. GIFs, videos, infographics, and many other forms of visuals are now being utilized into social media marketing in various forms. This is perhaps one of the most innovative parts of social media out there and is always changing. It can be helpful to closely watch top-performing brands’ content to see new trends and movements.
Are you ready to put on your artist hat and explore the world of social media marketing?