So, do you feel like an official YouTuber yet? You’ve been consistently filming new videos, are checking your analytics every now and then, and are even sharing your content on your other social media platforms—go you! But let’s not forget about one thing: The work doesn’t stop here. A YouTube channel doesn’t get successful overnight, and it won’t continue to be successful if it’s not given the TLC it needs. So, how can you ensure you’ll keep a steady trend of growth on your channel? By making sure you hit these checkpoints every month:
1. Formulate a new content strategy.
No one watches the same video over and over again forever, so why would you keep your content strategy the same every month? It’s always best to switch things up! But let’s get one thing clear—you shouldn’t switch up your content strategy “just because”. Don’t throw some adorable puppies into your video “just because” it’s popular on YouTube. Think back to your analytics; see what your audience is responding to and how you can get them to keep coming back.
For example, if my company, The Go! Agency, was going to upload a new video, I would consider what my audience is already responding to. If my “3 Steps for Successful Copywriting” video was a hit last month, I might consider breaking that down into an entire series. It all depends on what my audience is engaging with.
Furthermore, when it comes to creating a content strategy, it’s important to actually block out some time where you’ll be able to get creative. Add the exact date and time to your Google calendar, write it down in your notebook, or do whatever else you find will help you remember to come up with a strategy for the month.
2. Curate relevant content.
Remember how I mentioned that it’s a good idea to curate videos from other channels to add to your playlists (so long as they suit your overall brand)? Well, curating this content shouldn’t just be done on a whim—there should be a strategy for how you select videos for each playlist.
First, you’ll need to start by subscribing to other channels that create similar content to yours. From here, you might want to set aside an hour or two at the beginning of each week where you watch a few of these videos and then select the best ones to add to your playlists. Remember not to check this task off of your list too quickly—you’ll want to take your time curating only the best content.
3. Engage with your subscribers.
Your audience doesn’t just want you to talk TO them; they want you to talk WITH them. People want to feel like they are a part of an online community. So, help them experience this! Engage with your subscribers by asking them what video content they want to see next, liking and responding to their comments, and giving them shout-outs in your videos when necessary. The more they feel like they know your brand, the more they’ll want to stick around.
4. Engage with other YouTube channels.
Yes, the main group of people that you want to engage with are the ones watching your videos. However, it’s important to pay attention to what else your audience is watching. What other YouTube channels are they interested in? Whatever those are, make it a point to like their videos and comment with positive feedback. By doing this, their audience members will be more inclined to engage with your channel since it provides similar content.
5. Spy on your competition.
Keep an eye on perfect content! Look at what your competition is doing right, and get inspired to create similar content for your own channel. While you should NEVER copy anyone else’s idea to a T, you should always try to put your own spin on content that has received a lot of engagement.
Also, it’s crucial that you take a look at how your competition is engaging with their audience. How are they responding to comments? What are they doing that’s different from your current strategy?
6. Pre-film enough videos.
Feeling like you’ll soon need a break from content creation? While you never want to film videos to the point of burnout, you also can’t leave your audience hanging. Every month, make it a point to film 3 to 4 extra videos that you know can be uploaded in case you’re unable to create “new” content. Make sure that these videos are evergreen, as you’ll want to be able to post these at any time.
7. Stick to a regular upload schedule.
Do you ever see those YouTubers whose upload schedules are all over the place? If it annoys you, it definitely annoys the rest of their audience. That’s why you need to stick with a regular upload schedule! But don’t just pull days and times out of thin air; remember to look at your analytics and see when your audience responds to videos best.
Do you need more advice on how to continue growing your YouTube channel? Schedule your free consultation with The Go! Agency!