Congrats! You’ve completed filming your first YouTube video, uploaded it, and it’s now out for others to view. However, this isn’t the end of the road. Now that you’ve created content, it’s time to promote it. If you’re not sure where to start, don’t worry—I’ve got a few strategies to share with you!
Where to Promote Your YouTube Videos
With over 300 hours of video being uploaded to YouTube every minute, it’s easy for viewers to get lost in a sea of content. In order to make sure your videos are visible, it’s crucial to inform your audience when you upload a new video to your channel. So, how exactly do you go about doing this? Here are a few key suggestions:
Share Videos on Other Social Media Platforms
Cross-promotion will be essential when it comes to getting the word out about your videos. This means promoting your videos on different social media channels like Facebook, Twitter, and LinkedIn. One way to do this is by sharing videos on these platforms.
When getting ready to share a video, make sure that you’re logged into your YouTube account as well as the social media site you’d like to promote your video on. After that, select your video on YouTube, click the SHARE button that’s right underneath the video title, and choose the platform you’d like to share on. From here, you should be directed to another window that will allow you to write a small description and then post your video on the social media platform.
While this is the easy route, there are a few exceptions when it comes to sites like Facebook and LinkedIn. Both platforms favor native video, or video that auto-plays within the newsfeed. Because of this, it’s essential to directly post videos to these platforms instead of sharing them via YouTube.
Send Out An Email Blast
Do you already send out a weekly newsletter to your audience? Then it’s only common sense to promote your YouTube videos within these emails! The best way to do this is through an email blast that’s sent to subscribers whenever a new video has been uploaded.
While it’s possible to simply share the link to your video within the email, it’s best to spice things up a bit. With the exception of gmail, you can’t embed YouTube videos into an email. This means that your fancy thumbnail won’t pop up when you paste your link in the body of the email. If this is the case for you, make sure to create a thumbnail image of the video by taking a screenshot of it in full-screen mode, placing that screenshot in the email, and then creating a link for it.
Note: To make life a little easier, be sure that your email provider supports HTML elements. This will allow you to add in those clickable links or thumbnails.
Promote Your YouTube Channel on Your Blog
A blog is one of the best places to show off your YouTube channel and notify your audience when a new upload is live. To do this successfully, start by adding a YouTube subscribe button to the sidebar of your blog. This can easily be done through an embed code generator. It’s also a great idea to hyperlink or embed your videos within blog posts whenever it’s relevant. Make it a priority to create a separate page on your blog site where all of these videos will live, or post these in your about section.
It’s Time to Get Started
Now that you’re aware of how to promote your YouTube videos, it’s time to put that knowledge into action! But don’t get too overwhelmed; start with one platform at a time and work your way through the rest. The important thing is that more and more people will become aware of your content as time goes on.
Do you need more guidance on how to promote your YouTube videos and make your channel a success? Schedule your free consultation with The Go! Agency!