Category : Local Marketing

Harness The Holidays On Social Media (And Not Just The Big Ones)

19Nov

Advertising, Business, Copywriting, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized, YouTube

Do you hear that? That’s the sound of the massive marketing machines revving their engines. The holiday season is about to go into full swing, and if you don’t have your marketing strategy in play by now, you better get a move on. But holiday engagement isn’t only exclusive to late November to the beginning […]

How To Fight Social Media Marketing Doppelgangers

By Christopher Tompkins

How-To-Fight-Social-Media-Dopplegangers-200x300

29Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized

We were asked what to do if someone tries to impersonate your business on social media. While it’s a frightening thought, it’s easily resolved. Your social media manager poured tons of effort into your Facebook, Twitter, or Instagram account. They carefully optimized the page with all the ins and outs of your business, posted engaging […]

Social Media Writer’s Block? Try These 20 Inspirational Post Prompts

By Christopher Tompkins

26Oct

Advertising, Business, Copywriting, Facebook, Instagram, LinkedIn, Local Marketing, Marketing, Reddit, Snapchat, Social Media, Social networking, Tailwind, Twitter, Uncategorized

Many writers know the pain that comes with a blank page. Social media writers aren’t any better. Whenever that update field is blank, or there are still 140 characters remaining for a tweet, there’s a gut-twisting feeling. Sometimes, marketers need a little push in the right direction. Well, consider this a shove. These 20 post […]

#Boo! 5 Ways To Spook Up Your Social Media Marketing

By Christopher Tompkins

24Oct

Advertising, Business, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Social Media, Social networking, Uncategorized

It’s October, and you know what that means! Ghosts, goblins, and poorly chosen Halloween costumes. But this spooky season isn’t just for trick or treaters. Marketers have a gold mine of marketing potential just waiting to be utilized. Here are the best ways to have hauntingly good engagement: 1. Frightening fun. All Halloween festivities aside, […]

The 5 Lists That Every Social Media Marketer Needs

By Christopher Tompkins

20Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Pinterest, Reddit, Snapchat, Social Media, Social networking, Uncategorized

Lists are great, aren’t they? They help us keep track of what to do, what to buy, where to go, what to avoid, and which events to remember. Every aspect of our lives improves with well-developed lists. A social media marketer’s strategy is no exception. Since social media marketing has multiple aspects to it, a successful […]

Why Social Media Marketing’s Adaptability Makes It Last

By Christopher Tompkins

19Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Politics, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized, YouTube

Every now and again someone will say “social media is a fad” and we have to smile. Sure, the statement is understandable, albeit unfounded. Yes, there is a certain sense of “fad” like quality to the internet as a whole because it hasn’t been around as long as the newspaper. But social media marketing has […]

Get S.M.A.R.T. about Social Media Marketing

By Christopher Tompkins

17Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Snapchat, Social Media, Social networking, Tailwind, Uncategorized

We all want to be smart right? Most of us already are in our own way. But are you S.M.A.R.T.? There’s a big difference, especially when it comes to social media marketing. Learn about the anagram businesses are teaching their employees and how it relates to your company’s online marketing. This anagram usually speaks about […]

False Facts About Social Media Marketing

By Christopher Tompkins

16Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Google+, Instagram, Local Marketing, Marketing, Pinterest, Reddit, Snapchat, Social Media, Social networking, Tailwind, Uncategorized

If this presidential election has taught us anything, it’s that checking our facts is important. This is particularly the case for social media marketers. However, some people have a somewhat off-skewed perception of what social media marketing actually is. It’s time to do some myth-busting. Here are the top misconceptions people have about social media […]

The Best Brands Use This Content. Does Yours?

By Christopher Tompkins

11Oct

Advertising, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Live Video, Local Marketing, Marketing, Snapchat, Social Media, Social networking, Tailwind, Twitter, Uncategorized, YouTube

Think of the various categories of your social media content as gadgets in your “social media utility belt”. Each one is unique but serves the ultimate purpose – brand engagement and increased brand awareness. But to get to those goals, you need to learn which tools work and which don’t. Diversity is absolutely essential for […]

How To Make Your Customers Social Media Stars

By Christopher Tompkins

27Sep

Business, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Pinterest, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following […]

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