In case you’ve been living under a rock, you’ll know by now that every social media platform is in love with images. On some sites like Instagram, that’s all there is to see. So taking the perfect photo is important. Facebook and Twitter are pushing images because they see them as more engaging for users […]
Read MoreShould We Use A Marketing Agency Or Do It Ourselves?
17May
One of the questions which we often find clients have been asking themselves is whether they should hire an agency or just use their staff to do marketing. It’ll come as no surprise as to which side of the fence I sit on. But it might shock you to find out that I don’t think […]
Read MoreComing Up With New Content Ideas
17May
Coming up with new content ideas for your website can start to get tough after a while. Once you’ve ticked off the obvious topics in your industry, you may find it a bit of a struggle to come up with new ideas. It doesn’t seem to get any easier either. The more you write, the […]
Read MoreAt The Drawing Board: Creating A Landing Page
10May
In our last post in the At The Drawing Board series, we learned how to create a saved Facebook audience. Now you’re probably thinking, “Finally, we’ve got our audience so we can create our ads! Woohoo!” You could definitely do that, but you may be making a massive mistake. Why? Well think about this, where […]
Read MoreShould My Business Use A Website Template Site Or Create A Custom Website?
19Apr
We’ve all seen the commercials for those websites that allow a business owner to make a website with just a few clicks of the button. They’re tempting, I know. Some of them even offer the whole service for free. It seems almost too good to be true right? Well, no surprise, those websites may not […]
Read MoreThe Worst Facebook Page In The World: Responding to Positive and Negative Reviews
18Apr
In my last post in our series about The Worst Facebook Page In The World, we discussed the importance of customer reviews on a Facebook page, along with reminding you that details on your page should be accurate and up-to-date. This time, I’m going to talk about how a business should interact with users on […]
Read MoreThe Worst Facebook Page in the World: Reviews and Information
11Apr
In my last post, I introduced you all to The Worst Facebook Page in the World. A fake Facebook page created by yours truly. I showed how important a first impression is for customers. Teaching you how to select a profile photo and cover image that will illustrate what your business does. In this post, […]
Read More10 Inspiring Online Destinations For Content Creators
6Dec
There’s nothing worse than being stumped on what to write about. We all know how daunting the blank page can be, or an empty spot in your content calendar. Well good news, you’re not alone. At times, writer’s block is no match for the internet, while other times the sheer magnitude of the web causes […]
Read More10 Traits Your Social Media Marketing Needs
5Dec
Social media is all about establishing online credibility and brand awareness. Whether you want to build up your business as an industry influencer or just bring more attention to your growing startup, these two goals are both essential. However, nobody is going to be able to do anything with poor content or conduct. It’s time […]
Read MoreHarness The Holidays On Social Media (And Not Just The Big Ones)
19Nov
Do you hear that? That’s the sound of the massive marketing machines revving their engines. The holiday season is about to go into full swing, and if you don’t have your marketing strategy in play by now, you better get a move on. But holiday engagement isn’t only exclusive to late November to the beginning […]
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